Beijing Leway International Fairs Co., Ltd. is a prominent trade show and exhibition organizer based in Beijing, China, specializing in coordinating and promoting international expos across a wide range of industries. With years of experience in the global exhibitions sector, the company provides full-spectrum event solutions tailored to the needs of Chinese enterprises seeking to expand into international markets and foreign businesses aiming to enter China’s dynamic commercial landscape.
Core Business and Offerings
Beijing Leway International Fairs offers a comprehensive range of services for international trade fair participation and exhibition management. Their core service offerings include:
- Exhibition Organization: Planning, coordinating, and executing international trade fairs across industries including food, agriculture, aquaculture, automotive, textiles, and medical technology
- Market Research and Consulting: Providing actionable insights on foreign markets to help clients target relevant buyers, navigate regulations, and prepare effective market entry strategies
- Booth Design and Construction: Custom booth design, construction, and onsite setup services tailored to corporate branding and event themes
- Visa and Logistics Support: Full-service support including travel arrangements, freight forwarding, customs clearance, and visa assistance for participating exhibitors
These services are customized for both large-scale corporate delegations and small-to-medium enterprises (SMEs), enabling cost-effective global exposure.
Specialization and Unique Strengths
Beijing Leway is widely regarded for its ability to facilitate international exhibition access for Chinese companies and to promote Chinese pavilion participation at overseas expos. Key strengths include:
- Strategic Global Partnerships: Collaborations with international trade fair organizers across Europe, Asia, and the Americas
- Turnkey Trade Show Services: From pre-show marketing and registration to post-show follow-up and data reporting
- Multilingual Team: Professionals fluent in English, Mandarin, and other major languages to manage cross-border communication effectively
- Industry Diversity: Track record in organizing participation across over 15 sectors, including seafood, food processing, hospitality, automotive parts, and renewable energy
Their one-stop solution structure ensures exhibitor satisfaction and ROI through visibility, lead generation, and brand positioning.
Financials and Market Reach
Although private financials are not publicly disclosed, Beijing Leway’s operational scale and trade show footprint suggest:
- Coordination of 100+ Chinese exhibitor delegations annually
- Active presence in over 40 global trade exhibitions per year
- Long-term partnerships with global expo organizers such as SIAL, ANUGA, SEAFOOD EXPO GLOBAL, AUTOMECHANIKA, and MEDICA
- Serves over 500 corporate clients annually, including state-owned enterprises, SMEs, and exporters
The company’s role in international exhibitions contributes to China’s broader trade promotion strategy.
Target Markets
Beijing Leway’s services cater to both:
- Chinese exporters and manufacturers aiming to participate in international trade shows
- Foreign exhibition organizers seeking to attract Chinese participation and exhibitors to their events
Key sectors of focus include:
- Food & Beverage
- Seafood & Aquaculture
- Agriculture & Horticulture
- Automotive Parts & Accessories
- Medical Equipment & Health Tech
- Consumer Electronics
- Textiles & Apparel
Their events cover a geographical scope including Europe, Southeast Asia, Middle East, and North America.
Capabilities
The company’s infrastructure and capabilities are built for seamless trade fair management:
- Full-service exhibitor management and registration portal
- In-house booth design and modular construction team
- Extensive database of verified international expos
- Logistics coordination with freight forwarding partners across major ports and airports
Beijing Leway also provides onsite personnel support, translation services, and branding consultancy for exhibitors.
Certifications and Compliance
Beijing Leway International Fairs operates in compliance with:
- China Council for the Promotion of International Trade (CCPIT) guidelines
- Registered and authorized by relevant Ministry of Commerce agencies for trade fair operations
- Adheres to international event participation standards and venue safety protocols
They assist clients in complying with destination country rules for exhibition entry, customs, and health & safety requirements.
Customer Testimonials
While specific public testimonials are limited, the company’s repeated selection by Chinese exporters and pavilion organizers underscores its strong industry reputation. Continued participation of major Chinese brands in their coordinated events highlights:
- High satisfaction with booth quality and logistics support
- Value-added services such as B2B matchmaking and interpreter availability
- Cost-effective, efficient entry into high-potential foreign markets
Major Achievements
- Successfully facilitated Chinese pavilion presence at some of the world’s largest food and seafood expos
- Coordinated turnkey exhibition services for delegations of over 100 companies at major annual shows
- Partnered with overseas event organizers to promote bilateral trade visibility
- Played a key role in expanding SME access to international expos by offering subsidized packages and simplified services
With deep international networks, operational expertise, and a commitment to promoting global trade engagement, Beijing Leway International Fairs Co., Ltd. continues to empower businesses with strategic access to global opportunities through professionally managed exhibition services.
