Huiyuan Culture Development Group Co., Ltd., headquartered in Fuzhou, China, is a leading enterprise specializing in the organization and management of large-scale exhibitions, trade shows, and cultural events. With a strong regional presence and growing international footprint, the company plays a pivotal role in promoting industry exchange, trade facilitation, and cultural integration across multiple sectors, including food and beverage, handicrafts, tourism, and creative industries.
Core Business
Huiyuan Culture Development Group’s core business revolves around:
- Exhibition Planning and Organization: Hosting and curating large-scale trade fairs, business expos, and industry-specific conventions.
- Cultural Event Management: Coordinating cultural forums, art exhibitions, and themed festivals that showcase traditional and modern Chinese culture.
- Platform Building for SMEs: Creating trade and promotional platforms for small and medium-sized enterprises to access domestic and global markets.
The company is especially known for hosting the annual “China (Fuzhou) International Seafood & Fisheries Expo” and other significant regional B2B events that attract hundreds of exhibitors and thousands of professional buyers.
Major Events & Services
1. China (Fuzhou) International Seafood & Fisheries Expo
- One of the largest seafood industry exhibitions in Southeast China
- Covers an area of over 30,000 square meters
- Features 500+ exhibitors and attracts 20,000+ visitors
- Includes international pavilions and matchmaking sessions
2. Cross-Strait (Fuzhou) Cultural Industry Expo
- Promotes cultural collaboration between Mainland China and Taiwan
- Highlights creative industries, traditional arts, and design innovations
3. Custom Exhibition Services
- Event branding and booth design
- Exhibitor recruitment and international outreach
- On-site management, logistics, and digital promotion
Unique Selling Proposition (USP)
- Specialized Focus on Industry-Specific Events: Deep expertise in seafood, agriculture, culture, and tourism
- Extensive Government & Institutional Partnerships: Works with provincial trade bodies, industry associations, and commerce departments
- Strong Buyer Network: Maintains a database of tens of thousands of professional buyers from China and abroad
- Turnkey Exhibition Services: Provides one-stop solutions from planning to post-event reporting
Export & Economic Impact
While Huiyuan is not an exporter of goods, the company facilitates billions of RMB in trade agreements annually through its organized exhibitions. For example:
- The Fuzhou Seafood Expo has recorded on-site trade intention agreements worth over ¥1 billion (approx. USD 140 million) in a single edition
- Supports trade promotion for over 2,000 SMEs annually across its events
Financial Insights
Though private financial data is limited, estimates from public exhibition reports and event budgets indicate:
- Annual revenue between USD 10 million – 20 million, primarily from booth sales, sponsorships, and government-backed event funding
- Steady year-on-year growth in both number of events and exhibitor participation
Target Market
- Domestic and international exhibitors in seafood, agriculture, handicrafts, cultural products, tourism, and consumer goods
- Government agencies and trade associations seeking promotional platforms
- B2B buyers including importers, wholesalers, retail chains, and hospitality businesses
- Artists and creative entrepreneurs seeking exposure through cultural festivals
Capabilities & Infrastructure
- Dedicated exhibition halls and partnerships with large venues in Fuzhou and surrounding provinces
- Full in-house team covering event logistics, digital marketing, foreign liaison, and buyer services
- Advanced online registration and matchmaking platforms to streamline exhibitor-buyer connections
- Extensive media outreach capabilities, including print, broadcast, and social media marketing
Certifications & Compliance
- Operates in accordance with China Council for the Promotion of International Trade (CCPIT) guidelines
- Complies with Chinese exhibition and fair management regulations
- Endorsed by regional commerce departments and recognized as a key event service provider in Fujian Province
Customer Testimonials
While direct public testimonials are limited, participation and endorsements from industry leaders, including the Fuzhou Municipal Government, China Fisheries Association, and international delegations, underscore Huiyuan’s credibility and event execution capabilities.
Industry Recognition & Achievements
- Recognized as a Top Ten Private Exhibition Organizer in Fujian Province
- Awarded by local government for contributions to regional economic development and international trade exchange
- Multiple event brandings listed in "China Excellent Exhibition Projects" annual reports
Summary
Huiyuan Culture Development Group Co., Ltd. is a driving force in China’s regional exhibition and cultural event landscape. Through its expertly managed trade shows and cultural forums, the company provides powerful platforms for business matchmaking, cultural promotion, and international collaboration. Its role as a bridge between industries, cultures, and markets positions Huiyuan as a valuable partner for enterprises and institutions seeking exposure in China’s vibrant trade and culture sectors.