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Exhibiting at International Food & Drink Event (IFE) 2025

4240
ExCeL London
17 Mar - 19 Mar, 2025

Product Offerings

Product Categories:

Logistics, Consulting and Professional Services, Consulting Services

Products:

Exhibition Services: Stand Reservation, Construction, Logistics, Business Tour Reception, Visa Application

Industry Focus: Catering & Hospitality, Bakery, Packaging, Craft Beer, Drink Technology, Laboratory Shows

Beijing Zhonglian International Exhibition Co., Ltd. is one of China’s leading exhibition organizers, with a strong specialization in professional trade shows within the food, beverage, hospitality, and technology sectors. Headquartered in Beijing, the company has played a pivotal role in connecting Chinese manufacturers, service providers, and exporters with global markets through its industry-specific exhibitions.

Company Overview

Established with the mission to promote international trade and industrial cooperation, Beijing Zhonglian International Exhibition Co., Ltd. has developed a reputation for organizing high-caliber trade fairs that attract thousands of professional buyers, exhibitors, and industry stakeholders every year. The company’s events serve as crucial B2B platforms for sourcing, networking, and knowledge exchange.

Core Services and Focus Areas

Exhibition Services

Beijing Zhonglian offers comprehensive exhibition-related services, including:

  • Booth Reservation & Design
  • On-Site Construction & Management
  • Exhibitor Logistics Support
  • Visa Assistance for Foreign Delegates
  • Business Tour Reception & Matchmaking

These end-to-end services are tailored to ensure seamless participation for both domestic and international exhibitors.

Industry-Specific Exhibitions

The company specializes in organizing sector-focused exhibitions. Key industries include:

  • Catering & Hospitality
  • Bakery & Confectionery
  • Food & Beverage Packaging
  • Craft Beer & Drink Technology
  • Lab Technology & Equipment

Its events are known for showcasing the latest innovations, products, and services across these verticals.

Flagship Events

Beijing Zhonglian is particularly recognized for organizing:

  • China International Bakery Exhibition (CIBE)
  • China Catering Industry Expo
  • China Craft Beer Exhibition
  • Food Packaging and DrinkTech Expo

These expos regularly host hundreds of exhibitors and attract over 30,000 trade visitors per event, with participants from over 20 countries including Germany, Italy, South Korea, and Thailand.

Market Reach and Impact

Beijing Zhonglian has established international collaboration with various chambers of commerce and trade councils. It has also facilitated the overseas expansion of many Chinese brands by hosting roadshows and pavilions in markets like:

  • Russia
  • United Arab Emirates
  • Vietnam
  • South Korea

The company serves a diverse clientele that includes manufacturers, importers/exporters, distributors, restaurant chains, technology providers, and academic institutions.

Shipment & Trade Facilitation Insights

While not a trading entity itself, Beijing Zhonglian plays a critical enabling role in global trade. According to trade tracking platforms such as Volza and ImportYeti, hundreds of exhibitors who participate in its shows are active exporters. Trade deals initiated through Zhonglian’s expos are estimated to generate millions of USD annually in cross-border business.

Capabilities and Infrastructure

  • 300+ Annual Events and Promotional Activities
  • Extensive Venue Partnerships across Beijing, Shanghai, and Guangzhou
  • Professional Team with Over 100 Staff
  • Integrated CRM and Online Registration Platforms
  • In-house Creative & Construction Teams

These capabilities allow the company to offer scalable and adaptable exhibition solutions for businesses of all sizes.

Certifications and Industry Associations

  • Member of the China Council for the Promotion of International Trade (CCPIT)
  • ISO 9001 Certified for Quality Management Systems
  • Frequent Collaborator with Government Trade Departments

These affiliations demonstrate the company’s commitment to quality and compliance.

Achievements and Milestones

  • Over 2,500 Exhibitors and 150,000+ Visitors hosted cumulatively across all trade shows in the last five years.
  • Top 10 Exhibition Organizers in Northern China (ranked by Exhibition World Magazine, 2022)
  • Organized China's First Dedicated Craft Beer Equipment Expo in 2019
  • Key Partner in Multiple National ‘Belt and Road’ Economic Initiatives

Beijing Zhonglian International Exhibition Co., Ltd. continues to elevate its role as a strategic bridge between China and global markets through its expertly curated trade events. Its deep industry knowledge, wide network, and comprehensive service suite make it a preferred choice for businesses seeking exposure, market entry, and long-term growth through trade shows and exhibitions.