Ben Tre Import Export Joint Stock Corporation (Betrimex) is Vietnam’s leading integrated coconut processor and exporter, headquartered in Ben Tre Province—the heart of Vietnam’s coconut industry. Since its founding in 1976 and restructuring into a joint stock company in 2006, Betrimex has become a global leader in value-added coconut products. Through its flagship brand Cocoxim, Betrimex exports a wide array of premium coconut-based beverages, oils, and derivatives to over 40 countries.
Core Business and Offerings
Betrimex operates across multiple verticals in coconut processing, offering both food-grade and industrial-grade products:
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Coconut Water:
- Cocoxim Original
- Cocoxim Citrus
- Cocoxim Pineapple
- Cocoxim Lotus Seed
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Coconut Milk & Cream:
- Culinary Coconut Milk
- Barista Coconut Milk
- Frozen Coconut Cream
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Coconut Oil:
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Desiccated Coconut:
- High Fat Desiccated Coconut
- Medium Grade Shredded Coconut
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Coconut-Based Beverages:
- Electrolyte Drink with Coconut Base
- Plant Protein Beverages from Coconut
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Coconut Derivatives (Industrial):
- Coconut Fiber
- Coir Net
- Coir Carpet
- Coconut Peat Block
- Coconut Shell Charcoal
- Activated Coconut Charcoal
These products serve diverse industries including food and beverage, cosmetics, agriculture, and home goods.
Specialisation and Unique Selling Proposition (USP)
Betrimex’s key strengths include:
- Vertical Integration: Owns and manages farms, processing plants, packaging, and export logistics.
- Certified Organic Supply Chain: Organic certifications from USDA, EU, JAS, and Halal bodies.
- Sustainability Focus: Implements closed-loop processing to minimize environmental impact.
- Innovation Leadership: First in Vietnam to offer UHT coconut water and barista-grade coconut milk for cafes.
- Flagship Brand Recognition: Cocoxim is recognized globally for its clean-label, no-preservative formulations.
Market Positioning and Target Market
Betrimex targets both mass and niche international markets, including:
- Retail Chains and Supermarkets across the EU, USA, South Korea, Japan, and the Middle East
- HORECA (Hotel/Restaurant/Café) Sector with barista and culinary products
- Health and Wellness Consumers interested in plant-based, organic, and functional beverages
- Agricultural and Industrial Clients sourcing coconut fiber, peat, and activated charcoal
Its positioning balances affordability with sustainability, making it attractive to both mainstream and premium buyers.
Financials
While company-specific revenue figures are not publicly disclosed, key indicators include:
- Export Revenue Share: Over 80% of output is exported internationally.
- Production Capacity:
- UHT Coconut Water: 100 million liters/year
- Virgin Coconut Oil: 2,000+ metric tons/year
- Desiccated Coconut: 15,000+ metric tons/year
These volumes position Betrimex as one of the top five coconut processors in Southeast Asia.
Shipment and Export Data
Betrimex exports to over 40 countries and operates multiple export-certified processing plants in Ben Tre:
- Key Export Markets:
- USA, Canada, Germany, France, Japan, South Korea, UAE, Australia
- Export Logistics:
- HACCP, ISO 22000, BRC, Halal, Kosher compliant
- Multi-format packaging for private label, bulk, and branded SKUs
Cocoxim products are stocked in major retailers including Costco, E-Mart, Carrefour, and organic food chains worldwide.
Capabilities
- Fully Automated Processing Plants: Equipped with Tetra Pak UHT technology and cold aseptic lines
- R&D and Quality Control Labs: In-house labs for formulation and compliance
- Private Label & OEM: Offers co-manufacturing for global F&B brands
- Regenerative Farming: Collaborates with 15,000+ coconut farmers under a traceable and fair-trade program
Certifications and Compliance
Betrimex holds the following globally recognized certifications:
- USDA Organic
- EU Organic
- JAS (Japan Agricultural Standard)
- BRC (British Retail Consortium)
- FSSC 22000
- HACCP
- ISO 22000
- Halal
- Kosher
These ensure the company’s compliance with food safety, quality, and religious dietary requirements in all major markets.
Customer Testimonials
Betrimex has received widespread praise from global buyers for:
- Product Consistency
- Responsive Export Services
- Sustainability Credentials
Trade media and buyer feedback highlight Cocoxim’s superior taste profile and clean-label composition compared to regional competitors.
Major Achievements
- First in Vietnam to develop a Tetra Pak UHT Coconut Water Facility
- Cocoxim Brand Exported to 40+ Countries
- Organic Coconut Project Partner with GIZ and Vietnamese government
- Awarded Best Beverage Product at Vietnam International Food Industry Exhibition
- Sustainability Milestone: 100% coconut by-product utilization across product lines
