Ben Tre Import Export Joint Stock Corporation, widely recognized as Betrimex, stands as a leading Vietnamese enterprise specializing in the export and processing of coconut-based products. Established in 1976 and officially transformed into a joint-stock company in 2006, Betrimex has emerged as a pioneer in the sustainable development of the coconut industry in Vietnam, with a strong focus on innovation, international quality standards, and community impact.
Core Business and Product Offerings
Betrimex’s core operations revolve around the processing and export of a comprehensive range of coconut-based products, leveraging the abundant raw materials from the Mekong Delta, particularly Ben Tre province — Vietnam’s coconut capital.
Their key product categories include:
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Beverages:
- COCOXIM 100% Coconut Water (Original, Pineapple, Lime, Passionfruit)
- Coconut Milk Drink (Original, Coffee, Chocolate flavors)
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Industrial Coconut Products:
- Desiccated Coconut (High Fat, Low Fat)
- Coconut Oil (Virgin Coconut Oil, RBD Coconut Oil)
- Coconut Shell Charcoal & Activated Carbon
- Coir-based Products (Coir Carpet, Coir Net, Coir Rope)
- Coconut Peat Blocks
The company’s flagship beverage brand, COCOXIM, is now distributed in over 30 countries across 5 continents.
Unique Strengths and Competitive Edge
Betrimex’s core USP lies in its vertically integrated, sustainable value chain model. The company supports over 5,000 local farming households through an organic cultivation program spanning more than 7,000 hectares certified to international standards.
Key competitive advantages include:
- 100% Organic Certified Plantations: Certified under USDA (USA), EU Organic, JAS (Japan), and Korean Organic standards.
- Modern Production Facilities: Betrimex operates Vietnam’s first and only UHT Tetra Pak coconut water plant, using advanced Swedish technology to ensure freshness and food safety without preservatives.
- Sustainability Leadership: Betrimex is a member of the UN Global Compact and implements fair trade practices, circular waste management, and women empowerment initiatives across its supply chain.
Financial Performance
While specific profit data remains undisclosed, Betrimex reported annual revenues exceeding $50 million USD in recent years, driven by strong export performance and growing global demand for plant-based beverages. The company is one of the top 3 coconut product exporters in Vietnam by value.
Export & Shipment Records
According to trade platforms like ImportYeti and Volza, Betrimex has executed over 5,000 international shipments in the past five years, with major destinations including:
- USA
- Germany
- South Korea
- Japan
- Australia
- United Arab Emirates
Top exported products include COCOXIM coconut water and desiccated coconut. Shipment values range between $3,000 to $25,000 USD per consignment, depending on product category.
Target Market and Distribution Channels
Betrimex targets health-conscious consumers and food & beverage distributors worldwide who value organic, sustainable, and clean-label products. Their distribution network spans retail chains, foodservice, and e-commerce platforms globally.
Strategic retail partnerships include:
- Aeon (Japan)
- Costco (USA)
- Big C (Thailand)
- Lotte Mart (South Korea)
Certifications & Compliance
Betrimex complies with stringent global food safety and sustainability standards:
- Organic Certifications: USDA, EU Organic, JAS, Korean Organic
- Food Safety: BRCGS, FSSC 22000, ISO 22000, HACCP
- Environmental Standards: ISO 14001
- Fair Trade Certified
- Halal & Kosher
These certifications ensure their products meet import regulations and quality expectations in the most demanding markets.
Production Capabilities
- Processing Capacity: Over 100 million coconuts per year
- Production Facilities: 2 high-tech processing factories in Ben Tre and Long An provinces
- Packaging Technology: Tetra Pak & aseptic filling lines for long shelf-life products
Major Achievements
- Top 10 Most Reputable Beverage Companies in Vietnam – VNR 500 Ranking
- Golden Dragon Award for Green and Sustainable Business
- Vietnam Value National Brand recognition by the Ministry of Industry and Trade
- Official coconut supplier for Asia-Pacific Economic Cooperation (APEC) 2017
Customer Testimonials
“COCOXIM is one of the few products that consistently meets our organic and sustainability sourcing criteria. Our consumers appreciate the clean taste and environmental mission behind it.”
— Procurement Head, Organic Grocers Co-op USA
“The quality control, responsiveness, and technical documentation from Betrimex are top-notch. They are a highly reliable partner.”
— Import Manager, Beverage Distributor, South Korea
Conclusion
Betrimex has successfully positioned itself as a global benchmark in the coconut processing industry through its integration of sustainable practices, modern production technology, and a diversified product range. Its consistent growth, international certifications, and expansive export footprint affirm its reputation as a trusted partner for high-quality coconut products worldwide.