Exhibiting at Anuga Select Brazil 2025

Company Overview

Berna Brasaliment Indústria e Comércio de Carnes Ltda., founded in 1971 and based in Louveira, São Paulo, is a premium food manufacturer renowned for its authentic Swiss and German-inspired meat products. The company was established by the Häfeli family, Swiss immigrants who brought traditional European charcuterie and culinary techniques to Brazil. Berna has become a market leader in high-quality sausages, cold cuts, smoked meats, ready-to-eat dishes, and condiments, serving both retail consumers and foodservice clients across Brazil.

Core Business and Product Offerings

Berna’s extensive product range includes:

• Sausages:

  • Swiss Specialties: Salsicha Swiss (Sem Nitrito), Schüblig, Kalbsbratwurst, Cervelá, Weisswurst, Frankfurter, Debreziner.
  • Varietals: 100% Bovina, Viena Aperitivo, Cipolata, Aperitivo 3x1, Mista com Provolone – Caracol, Calabresa, Nürnberger, Cordeiro.

• Cold Cuts:

  • Presunto Cru Tipo Tessinês, Lombo Canadense, Salaminho Landjäger, Bresaola, Pastrami, Roast Beef, Bolo de Carne – Fleischkäse, Presunto Alemão, Presunto Defumado – Beinschinken, Lombo Condimentado, Picanha Defumada, and Fiambres in multiple varieties.

• Smoked Meats:

  • Kassler, Eisbein (Dianteiro and Traseiro), Bacon.

• Ready-to-Eat Dishes:

  • Goulasch, Dobradinha, Filé de Frango, Molho Bolonhesa.

• Side Dishes:

  • Rösti com Bacon, Rösti Congelado, Spätzli, Chucrute Temperado e Cozido, Salada de Batata, Batata Bolinha Vinagrete, Purê de Maçã, Repolho Roxo.

• Pâtés:

  • Patê de Carne de Pato e Frango, Patê de Fígado de Frango, Patê de Vitela, Dip de Raiz Forte, Creme de Ervas.

• Sauces and Condiments:

  • Mustard (Forte, Escura, Adocicada), Ketchup com Curry, Sweet Relish, Molho Francês, Sweet Chili, Barbecue, and various seasoning blends.

• Vegetarian Line:

  • Salsicha Vegetariana, Hambúrguer Vegetariano.

Specialization and Unique Selling Proposition (USP)

Berna’s USP is founded on:

• Authenticity: Recipes inspired by Swiss and German culinary traditions, adapted to Brazilian tastes.
• Craftsmanship: Family-run production with over 50 years of expertise.
• Quality Focus: Use of premium meatstural ingredients, and minimal additives (e.g., nitrite-free options).
• Innovation: Pioneering vegetarian products alongside traditional meat offerings.
• Diverse Product Portfolio: Catering to retail, wholesale, and foodservice markets with over 100 SKUs.

Financial Performance

While specific financial figures are not publicly disclosed, Berna’s market strength is evidenced by:

• Production Capacity: Estimated 2,500 tonnes of products annually.
• Distribution: Presence in over 500 retail points across São Paulo and other Brazilian states.
• Private Label & Foodservice: Supplying major retailers and restaurants.

International Shipments and Export Markets

Berna currently focuses on the Brazilian market, with potential for export expansion given its unique European-style product lines and established brand reputation.

Target Market

Berna’s core customer segments include:

• Retail Consumers: Seeking premium, ready-to-eat and specialty products.
• Gourmet Stores: Stocking niche, high-quality European charcuterie.
• Foodservice Clients: Supplying hotels, restaurants, and catering businesses.
• Specialty Delicatessens: Featuring unique sausages and cured meats.

Capabilities and Infrastructure

• Modern Production Facility: Located in Louveira, São Paulo.
• Cold Chain Logistics: Ensuring product freshness and safety across distribution channels.
• R&D and Quality Control: Ongoing product development and rigorous testing.
• Retail Outlets: Including a flagship store in Vila Leopoldina, São Paulo.

Certifications and Compliance

Berna adheres to Brazilian food safety standards (MAPA registration) and maintains strict internal quality control protocols to ensure product integrity.

Major Achievements

• Brand Recognition: Berna is a household name in São Paulo and recognized across Brazil for authentic European charcuterie.
• Product Innovation: First to introduce nitrite-free Swiss-style sausages and vegetarian options in the Brazilian market.
• Cultural Preservation: Upholding Swiss culinary heritage while adapting to Brazilian consumer preferences.

Conclusion

Berna Brasaliment Indústria e Comércio de Carnes Ltda. combines tradition, innovation, and craftsmanship to deliver exceptional meat and vegetarian products that resonate with Brazilian consumers. With a rich history, diverse product range, and commitment to quality, Berna continues to set benchmarks in Brazil’s gourmet and specialty foods industry.