Betten Concept Store GmbH, headquartered in Munich, Germany, is a premium retailer and bespoke designer of luxury sleep systems, offering a curated range of high-end boxspring beds, mattresses, and designer bedroom furniture. With a commitment to craftsmanship and personalized sleep solutions, the company has established itself as a leading destination for luxury bedding in Germany and across Europe.
Company Background
Founded and operated by Thomas Patrick Golz and Eva Golz, Betten Concept Store GmbH was created to provide a tailored, aesthetic, and deeply restorative sleep experience through the world’s finest bed brands. The company operates flagship stores in Munich and Frankfurt and serves both retail clients and interior design projects with custom configurations.
Core Business
The company specializes in:
- Retail of luxury boxspring and motorized beds
- Custom interior consultation for residential and hospitality clients
- Sale of high-end bedding accessories and designer bedroom furniture
- Brand representation for globally renowned sleep system manufacturers
Product Portfolio
- Boxspring Beds:
- ViSpring Prestige
- Seven Nights Metis Soft
- Wittmann Achilles
- Motor Beds:
- Electrically adjustable beds with orthopedic and luxury configurations
- Mattresses:
- Pocket spring and Bonnell spring variants tailored for individual comfort zones
- Bedding & Linen:
- Handmade duvets, pillows, and exclusive custom-made bed linens
- Accessories:
- Designer bedside tables, lamps, stools, ottomans, and scented candles
Unique Selling Proposition (USP)
- Personalized Sleep Consulting: In-depth sleep analysis and mattress testing for each client.
- Exclusive Brand Portfolio: Authorized partner of global elite brands like ViSpring, Wittmann, Serta, Seven Nights, and Casamilano.
- Interior Integration: Coordination with designers and architects for full bedroom concepts.
- Sustainability & Craftsmanship: Focus on organic materials, handcrafted wood, and locally produced components.
Financial & Market Insights
While Betten Concept Store GmbH is a privately held company and does not publicly disclose financials, its premium pricing and product portfolio suggest strong profitability and high average order value.
- Average Bed Set Price: €6,000–€25,000 depending on brand and configuration.
- Estimated Annual Revenue: €3–€5 million based on store footfall, product range, and luxury market estimates.
- Client Retention Rate: High, with many returning clients purchasing upgrades, accessories, and secondary sets.
Shipment and Export Data
-
Inbound Logistics: High-end beds and furniture components imported from the UK, Austria, and Italy.
-
Domestic Sales Focus: Primarily serving clients in Germany with selective delivery across Europe.
-
Logistics Partners: White-glove delivery and installation teams operating regionally.
-
Estimated Logistics Volume:
- 30–50 premium bed installations per month.
- 15+ complete bedroom design projects annually.
Target Market
- Affluent Homeowners: Clients investing in long-term luxury and health through sleep systems.
- Interior Designers and Architects: Collaborative furnishing and design planning.
- Boutique Hotels and Luxury Hospitality: Providing curated bedroom installations.
- Medical & Wellness Clients: Seeking orthopedic-grade sleep solutions.
Capabilities
- In-House Sleep Experts: Personalized consultation backed by anatomical knowledge.
- Digital Bed Configurator: Online and in-store digital customization tools.
- Multilingual Team: Fluent in German, English, and additional European languages for client support.
- Premium Delivery & Assembly: Trained installation staff ensuring perfect product setup.
Certifications and Compliance
- OEKO-TEX® Certified Materials: Organic and skin-safe materials.
- CE-Compliant Motor Beds: Meeting European safety standards for adjustable systems.
- Sustainably Sourced Wood: FSC-certified timber used in custom beds.
- Energy-Efficient Lighting & Electronics: For bedroom integration solutions.
Customer Testimonials
Betten Concept Store receives consistently high praise across online platforms. A Google review highlights: “The team gave me more than a mattress—they gave me the best sleep of my life. Their ViSpring range is unmatched.” Another customer in Frankfurt noted: “We outfitted our entire bedroom with their guidance. It’s luxurious and functional—true five-star experience at home.”
Major Achievements
- Official partner of ViSpring UK for the German market.
- Completed 1,000+ custom bedroom installations across Germany since inception.
- Top-tier reviews with 4.9-star rating on Google and Trustpilot.
- Exhibited in international furniture and design fairs, including imm cologne and Maison&Objet.
Betten Concept Store GmbH sets the benchmark for luxury sleep and bedroom aesthetics in Europe. By combining world-class brands with personalized service and curated interiors, it continues to redefine how sleep quality is perceived in the high-end lifestyle market.
