Product Offerings
Products:
Fresh Phulae Pineapple: Whole Pineapple
Fresh-Cut Phulae Pineapple: Vacuum-Sealed Pack, Hot-Sealed Pack, Zip Lock Bag
Better Fruits Co., Ltd. is an agricultural enterprise based in Chiang Rai, Thailand, dedicated to cultivating and processing Phulae Pineapple, a native pineapple variety known for its small size, intense sweetness, and crisp texture. With a deep commitment to freshness, quality, and regional heritage, Better Fruits Co., Ltd. has become a specialized supplier of both whole and ready-to-eat fresh-cut Phulae pineapples for the Thai domestic market and export partners.
Core Business and Offerings
Better Fruits Co., Ltd. focuses exclusively on Phulae Pineapple products, emphasizing regional traceability and freshness:
-
Fresh Phulae Pineapple (Whole Fruit):
- Hand-harvested from farms in Chiang Rai
- Small, golden-yellow pineapples with a sweet-acidic balance
-
Fresh-Cut Phulae Pineapple (Processed & Packed):
- Vacuum-Sealed Pack
- Hot-Sealed Pack
- Zip Lock Bag Pack
- Cleaned, peeled, and packed under hygienic conditions for convenience and extended shelf life
The company’s offerings are designed to meet both consumer and B2B needs including foodservice and retail.
Specialisation and Unique Selling Proposition (USP)
Better Fruits Co., Ltd. is recognized for:
- Single-Origin Specialization: 100% focus on Phulae Pineapple from Chiang Rai, offering unparalleled consistency and flavor profile.
- Post-Harvest Handling Excellence: Rapid chilling and sealed packaging techniques retain the pineapple’s aroma, crispness, and shelf life.
- Flexible Packaging Formats: Provides a variety of pack types suited for retail, hotel, and airline catering channels.
- Regional Identity: Promotes the GI (Geographical Indication) status of Phulae Pineapple, enhancing its premium market value.
Market Positioning and Target Market
The company serves:
- Domestic Thai Supermarkets and fruit stores focused on premium, ready-to-eat produce
- Exporters and Distributors looking for single-origin tropical fruits
- Hospitality and Airline Catering for portioned fruit servings
- Health-Conscious Consumers demanding naturally sweet, fiber-rich snacks
Its focus on value-added fresh fruit allows Better Fruits to stand out in a competitive produce market.
Financials
As a private limited company, Better Fruits Co., Ltd. does not publicly disclose financial records. However:
- Small-to-medium scale operations suggest modest turnover with high margin potential due to niche product specialization.
- The company is regularly featured in northern Thailand agricultural expos and trade events, indicating active business development.
Shipment and Export Data
Export shipment data is limited but available indicators suggest:
- Export Markets: Pilot exports to regional destinations including Singapore, South Korea, and Japan under trial agreements.
- Cold Chain Logistics: Products are delivered using refrigerated trucks and export-grade vacuum packaging.
- Regulatory Compliance: Meets Thailand’s phytosanitary standards and Ministry of Agriculture export certifications.
Capabilities
- Farm-Level Sourcing: Direct partnerships with growers in Chiang Rai for consistent pineapple quality.
- Sanitary Packing Facility: Basic HACCP-aligned infrastructure for fresh-cut fruit processing.
- Quick Turnaround Time: Orders fulfilled with farm-to-pack cycle of less than 24 hours.
- Customized Packaging: Adaptable formats for retail and wholesale partners.
Certifications and Compliance
While no internationally listed certifications were identified, the company likely operates under:
- Thai GAP (Good Agricultural Practices)
- Phytosanitary Certification for fresh produce export
- FDA Thailand Food Production License
These allow it to legally produce, process, and distribute within Thailand and selected international markets.
Customer Testimonials
Direct testimonials are not published online; however, customer engagement through the official Facebook page indicates high levels of satisfaction, particularly regarding taste, freshness, and packaging.
Major Achievements
- Promotional Recognition at Thai Agricultural Fairs
- Development of Fresh-Cut Pineapple Packaging Solutions
- Growth in Northern Thailand’s Pineapple Export Cluster
- Regional Branding through Chiang Rai’s GI Certification Initiatives