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Exhibiting at HOTELEX Shanghai 2025

7.1L28
(NECC) in Hongqiao, West Shanghai
30 Mar - 2 Apr, 2025

Product Offerings

Products:

Condiments and Seasonings: Honey, Syrups, Sauces, Black Sugar, Tea Sugar

BIBURY NATURAL FOOD U.K. CO., LTD is a China-based food manufacturing enterprise with British branding influence, specializing in the production and distribution of high-quality natural condiments and sweeteners. Headquartered in Taizhou, China, the company blends traditional ingredient sourcing with modern food technology to create premium-grade syrups, sauces, and sugars for health-conscious consumers.

Core Business and Offerings

BIBURY is focused on developing natural, health-oriented food products that cater to a growing segment of wellness and functional food consumers. Their primary product segments include:

  • Natural Honey: Sourced from regional Chinese apiaries, processed with minimal filtration to retain nutrients.
  • Syrups: Including flavored syrup ranges ideal for baking, tea, and culinary use.
  • Traditional Sauces: Custom-developed condiments combining Eastern flavor profiles with Western culinary trends.
  • Black Sugar and Tea Sugar: Premium cane sugar blends used for traditional teas and desserts, particularly popular in East Asia.

The brand's packaging and formulation strategy is designed to appeal to both domestic Chinese consumers and international buyers looking for natural and artisanal-style products.

Specialisation and USP

BIBURY's unique selling proposition (USP) lies in its combination of British-inspired branding with localized Chinese manufacturing expertise. This dual-identity strategy has enabled the company to:

  • Develop products with European aesthetic appeal and trust
  • Leverage Chinese ingredient sourcing for cost-effective production
  • Cater to export markets looking for natural, clean-label products

The company emphasizes zero additives, preservative-free formulations, and eco-friendly packaging across its product lines.

Financial & Operational Scale

Though specific revenue figures are not publicly disclosed, the company's operational scale indicates:

  • A mid-sized manufacturer focused on niche health products
  • Strong domestic market presence in premium retail chains and e-commerce
  • A growing number of private label partnerships and OEM manufacturing agreements

Its registration and operations within both China and the UK give it legal flexibility for trade with both EU and Asian markets.

Shipment Data

Trade data platforms such as ImportYeti and Volza show:

  • Export activity to Southeast Asia, Australia, and the Middle East
  • Shipments largely composed of honey products and sugar-based syrups
  • Regular dispatch of mixed product containers for overseas distribution

Estimated shipment frequency suggests approximately 5–10 international orders per quarter, indicating a focused export strategy alongside strong domestic distribution.

Target Market

BIBURY targets a diverse set of customer segments, including:

  • Urban health-conscious consumers seeking natural sweeteners
  • Boutique retail and gourmet food chains
  • Tea chains and dessert cafés requiring artisanal ingredients
  • International distributors and importers looking for branded and OEM condiments

The brand's visual design and formulation philosophy resonate strongly with millennials and young professionals prioritizing ingredient purity.

Capabilities

BIBURY operates a modern food processing facility in Taizhou with capabilities such as:

  • Honey extraction and heat-controlled pasteurization
  • Liquid blending systems for syrup and sauce creation
  • Automated bottling, labeling, and packaging lines
  • Quality testing for moisture content, sugar profile, and contaminants

The company also boasts in-house R&D for flavor development and customized product lines for global clients.

Certifications and Compliance

The company aligns with Chinese national food safety standards and maintains:

  • Food Production License (SC) authorized by provincial authorities
  • In-process quality testing protocols for microbiological and physicochemical attributes

Although there is no publicly verified HACCP or ISO 22000 certification listed, the company markets its practices as being compliant with EU and export-level quality expectations.

Customer Testimonials

Direct testimonials are limited in the public domain, though trade fair participation and repeat buyer listings in international B2B directories indicate:

  • High satisfaction with flavor consistency and product shelf life
  • Recognition for clean-label formulations
  • Interest in collaborative development for seasonal or localized variants

Major Achievements

  • Developed the BIBURY brand with visual and market appeal across domestic and overseas markets
  • Secured regular exports to key regions including Southeast Asia and Oceania
  • Active participation in regional food expos and cross-border e-commerce platforms
  • Built a portfolio of natural condiments aligned with modern health and sustainability trends