Phiboonchai Maepranom Thai Chili Paste Co., Ltd. is a premier food manufacturing company based in Bangkok, Thailand. Renowned globally under the Maepranom brand, the company has been a household name in Thai culinary products for decades, delivering authentic flavors through a wide portfolio of chili pastes, sauces, and ready-to-cook ingredients.
Brief History
Founded in 1959 by Mrs. Chamnong Phongchawee, Maepranom began as a small family operation with the vision of preserving authentic Thai taste. Over the years, the brand evolved into one of Thailand’s most trusted names in Thai condiments. Now managed by a new generation of the founding family, the company continues its legacy with modern facilities and international certifications.
Core Business
The core operations of Phiboonchai Maepranom revolve around:
- Production of traditional Thai chili pastes and sauces
- Development of ready-to-cook and ready-to-eat Thai food solutions
- Domestic retail and international export to over 40 countries
Product and Service Offerings
Chili Pastes
- Thai Chili Paste (Nam Prik Pao)
- Black Pepper Paste
- Shrimp Paste (Kapi Blend)
Curry Pastes
- Red Curry Paste
- Green Curry Paste
- Panang Curry Paste
Sauces
- Sweet Chili Sauce
- Fish Sauce
- Oyster Sauce
Instant Seasonings
- Tom Yum Seasoning
- Larb Seasoning
- Pad Thai Seasoning
Ready-to-Cook Sets
- Thai Curry Sets
- Stir-Fry Sets
- Soup Base Sets
Specialisation and Core USP
Maepranom’s unique advantages include:
- Authentic Thai Recipes: Handed down and refined since the 1950s
- All-Natural Ingredients: No artificial coloring or preservatives
- Export-Ready Packaging: Designed for shelf-stability and consumer appeal
- Halal Certification: Catering to diverse dietary requirements globally
Financials
While the company is privately held and financial details are not publicly disclosed, estimates from trade sources and export volumes place the company among the top 10 Thai food exporters in its category. Export revenues contribute a significant portion of annual sales, driven by strong brand presence in global Asian supermarkets.
Shipment Data
According to trade platforms and customs data:
- Exports to over 40 countries including USA, Japan, UK, Australia, and EU nations
- Export volumes estimated at over 500 TEUs annually
- Regular shipments to large Asian food distributors and mainstream grocery chains
Target Market
Maepranom targets:
- Retail consumers through supermarkets and online stores
- Restaurants and foodservice distributors
- Asian specialty food stores in foreign markets
The brand enjoys high recognition among Thai expatriates and global food lovers seeking genuine Thai flavor.
Capabilities
- Advanced HACCP and GMP-certified production facility in Bangkok
- R&D unit for new product development and culinary innovation
- In-house design and marketing team for multilingual branding
- OEM and private label manufacturing services for international clients
Certifications and Compliance Records
Maepranom holds several international certifications:
- GMP (Good Manufacturing Practice)
- HACCP (Hazard Analysis and Critical Control Points)
- Halal Certification from the Central Islamic Committee of Thailand
- FDA registration for major export markets like the USA
These accreditations ensure compliance with food safety and quality standards worldwide.
Customer Testimonials
Maepranom has received numerous accolades and positive reviews in international markets. It is consistently rated high for:
- Authenticity of taste
- Ingredient quality
- Brand trust
Customer reviews from platforms such as Amazon and product tastings at international trade shows confirm the brand’s strong reputation.
Major Achievements
- Brand of the Year award from Thailand’s Department of International Trade Promotion
- Featured on international culinary shows and Thai food expos
- Supplier to major Thai restaurants and hotel chains globally
- Launched multilingual product packaging for the EU and North American markets
Phiboonchai Maepranom Thai Chili Paste Co., Ltd. continues to elevate Thai cuisine on the global stage, combining traditional taste with modern production excellence under the enduring legacy of the Maepranom brand.
