Phiboonchai Maepranom Thai Chili Paste Co., Ltd. is one of Thailand’s most iconic and enduring food manufacturers, specializing in traditional Thai chili pastes, curry pastes, and sauces. With its flagship brand "Maepranom," the company has become a household name both in Thailand and in over 40 international markets.
Brief History
Established in 1959 by Mrs. Phiboon Praditsuwan, Maepranom began as a home-based operation producing shrimp paste chili sauce using family recipes. Over the decades, the company has grown into a full-scale food manufacturing enterprise while staying true to its founding principles—authenticity, quality, and preservative-free ingredients. The brand is now managed by Siriporn Daengsupha, continuing the legacy into its second generation.
Core Business
Phiboonchai Maepranom focuses on the manufacture and export of traditional Thai cooking products, particularly:
- Chili pastes and curry pastes made with real herbs and spices
- A wide range of dipping sauces and cooking sauces
- Instant seasoning kits for global home cooks
- Export-ready, shelf-stable packaging for international retailers
The company caters to both consumer and foodservice markets, offering customizable sizes and formats.
Product and Service Offerings
Maepranom’s product portfolio includes:
-
Chili Pastes:
- Thai Chili Paste
- Shrimp Chili Paste
- Roasted Chili Paste
-
Curry Pastes:
- Red Curry Paste
- Green Curry Paste
- Massaman Curry Paste
-
Sauces:
- Sweet Chili Sauce
- Suki Sauce
- Seafood Dipping Sauce
-
Instant Seasonings:
- Stir-Fry Sauce
- Tom Yum Paste
- Pad Thai Sauce
-
Ready-to-Cook Sets:
- Thai Curry Sets
- Stir-Fry Kits
These products are available in jars, pouches, and catering packs.
Specialisation and Core USP
Maepranom’s strengths include:
- 100% Preservative-Free Products
- Authentic Thai Flavor Profiles derived from real herbs, not artificial flavoring
- Extensive R&D to meet dietary, religious, and regulatory requirements for international markets
- Modern Manufacturing Facilities with global certifications
Financials
While exact revenue figures are undisclosed, Maepranom is widely regarded as one of Thailand’s top food exporters. Based on export data and industry benchmarks:
- Estimated Annual Revenue: Over USD $100 million
- Export Share: Over 40% of total sales
- Distribution Network: Over 10,000 retail locations globally, including major supermarkets and Asian specialty stores
Shipment Data
Trade intelligence platforms confirm Maepranom's active and high-volume global distribution:
- Top Export Destinations: United States, United Kingdom, Japan, Australia, and Canada
- Annual Export Volume: Estimated at over 1,000 shipping containers (TEUs)
- Products in Demand: Sweet Chili Sauce, Thai Chili Paste, Pad Thai Sauce
The brand is frequently shipped under both Maepranom and private-label agreements.
Target Market
Maepranom serves:
- Retail Consumers via supermarkets and online platforms
- Ethnic Grocery Chains across North America, Europe, and Asia
- Foodservice Distributors supplying restaurants and catering companies
- Private Label Buyers seeking authentic Thai OEM partners
Capabilities
- Manufacturing Plant in Bangkok: Highly automated, HACCP and BRC certified
- R&D Team: Supports formulation for halal, gluten-free, and low-sodium variants
- OEM Services: Customization for global retailers and foodservice brands
- Cold Chain and Ambient Logistics for global shipment
Certifications and Compliance Records
Phiboonchai Maepranom adheres to the highest international food safety standards, including:
- GMP (Good Manufacturing Practices)
- HACCP (Hazard Analysis and Critical Control Points)
- BRC (British Retail Consortium)
- Halal Certification
- Thai FDA Compliance
- US FDA Registered
These accreditations enable seamless global export and distribution.
Customer Testimonials
Maepranom enjoys widespread acclaim from international chefs, home cooks, and food critics. It is consistently rated as a top Thai brand in product reviews on global ecommerce platforms like Amazon, and regularly features in Thai cooking tutorials on YouTube.
Major Achievements
- Over 60 Years in Operation with sustained domestic leadership
- Export to Over 40 Countries Worldwide
- Multiple Food Innovation Awards from Thai and ASEAN food associations
- Recognized by Thai Trade Center for excellence in Thai culinary exports
Phiboonchai Maepranom Thai Chili Paste Co., Ltd. continues to set the benchmark for authentic Thai culinary products worldwide, blending heritage with innovation to meet the demands of a globalized market.
