Bifum Brasil Alimentos Ltda is a leading Brazilian food manufacturer specializing in rice-based noodles and instant food products. With decades of industry experience, the company has established itself as a trusted household name across Brazil, recognized for quality, health-conscious ingredients, and innovation in ethnic and functional food segments.
Company Overview
Headquartered in Guarulhos, São Paulo, Bifum Brasil was founded with the vision of making Asian-inspired rice noodles accessible to Brazilian consumers. Over time, the brand has expanded into an extensive product line of instant noodles, combo kits, and fiber-enriched options, focusing on convenience without compromising on nutrition or flavor.
Core Business
Bifum’s core business areas include:
- Rice Noodles (Macarrão de Arroz): A healthier, gluten-free alternative to traditional wheat noodles.
- Instant Noodles (Lámen): Variety of ready-to-eat flavors tailored to Brazilian tastes.
- Export Services: Supplying rice noodles internationally, including to the U.S., Europe, and Asia.
- Private Label Production: Contract manufacturing for other food brands.
Product Portfolio
Macarrão de Arroz (Rice Noodles)
- Bifum Original 70g
- Bifum Original 200g
- Bifum Original 500g
Instant Noodles (Lámen)
- Carne (Beef) 67g
- Galinha (Chicken) 67g
- Legumes (Vegetable) 67g
- Yakissoba 67g
- Fibras (High-Fiber) 70g
Combo Kits
- 5-unit kits for each flavor variant, enabling family-size purchases and cost-efficiency.
Market Positioning and Target Audience
Bifum positions itself as:
- A healthy, gluten-free noodle brand
- A reliable supplier for both retail and foodservice markets
- A family-friendly option suitable for quick meals
- A trusted brand for Asian culinary experiences adapted to local tastes
Its core audience includes:
- Health-conscious consumers
- Individuals with gluten sensitivities
- Brazilian families seeking convenience
- Ethnic food lovers
Unique Selling Propositions (USP)
- Gluten-Free Formulation: Made with 100% rice flour, offering digestibility and allergy-friendly options.
- Local Manufacturing, Global Reach: Combines Brazilian manufacturing strength with international food trends.
- Diverse Flavor Range: Offers both traditional and innovative flavors such as Yakissoba and fiber-enriched Lámen.
- Ready-to-Cook: Fast-cooking products designed for modern, time-sensitive lifestyles.
Financial and Operational Footprint
While Bifum does not publicly disclose financial results, business strength indicators include:
- Over 30 SKUs across multiple product categories
- National distribution network through retail chains, online stores, and direct sales
- Dedicated export division with multilingual support
Shipment and Trade Insights
According to global trade intelligence sources such as Volza and ImportYeti:
- Bifum Brasil has consistently exported its rice noodles, especially to the U.S., with multiple shipments recorded annually.
- Export volume estimates range in the thousands of kilograms per year, especially under private label deals.
- HS Code typically used: 1902.19 (rice-based pasta)
Capabilities and Infrastructure
- Production Facility: Industrial-scale plant in Guarulhos with ISO-compliant machinery and food-grade certifications.
- E-commerce: Operates its own online platform for B2C sales — www.lojabifum.com.br
- Distribution: Works with logistics partners to maintain efficiency across domestic and international supply chains.
Certifications and Compliance
- Brazilian food safety standards and labeling laws compliant
- Gluten-free labeling
- Active participation in food fairs and certification processes for export-readiness
Customer Testimonials
Social media reviews and YouTube commentaries emphasize:
- Great texture and flavor compared to traditional noodles
- Beneficial for dietary restrictions and light eating
- Versatility in recipes from Asian stir-fry to Brazilian fusion dishes
Notable Achievements
- One of the first brands in Brazil to industrially produce rice noodles
- Developed a full product line of rice-based instant noodles tailored for the Brazilian market
- Successful D2C (direct-to-consumer) model with positive feedback and high repeat purchases
- Featured on national cooking shows and recipe blogs promoting gluten-free alternatives
Bifum Brasil Alimentos Ltda exemplifies innovation in the food manufacturing space, blending health, convenience, and international culinary appeal through high-quality, rice-based products that resonate with a broad and growing consumer base.
