Binggrae Co., Ltd., headquartered in Namyangju-si, Republic of Korea, is a leading publicly traded manufacturer and exporter in the global food and beverage sector. Renowned for iconic products like Banana Flavored Milk, Melona, and Yoplait Korea, Binggrae has built a formidable reputation in dairy, ice cream, beverages, and health supplements with operations extending across Asia, North America, the Middle East, and Europe.
Company Overview
Founded in 1967 and publicly listed on the Korea Exchange, Binggrae Co., Ltd. has over five decades of heritage in producing high-quality, innovative food and beverage products. The company blends traditional Korean food culture with modern food science and has continuously expanded its global footprint through R&D, strategic partnerships, and branding excellence.
Core Business Activities
Binggrae’s operations are segmented into:
- Dairy Products
- Ice Cream and Frozen Desserts
- Snacks and Confectionery
- Beverages (Coffee and Juices)
- Nutritional Supplements
The company also owns exclusive licensing rights to produce and sell Yoplait products in Korea, strengthening its foothold in the premium yogurt segment.
Product Portfolio
Dairy Products
- Banana Flavored Milk – Launched in 1974, over 800 million bottles sold annually.
- Yoplait Yogurt – French-origin brand adapted for Korean consumers.
- Greek Yogurt Yopa, Acaffera, Oprut, True Milk – Functional dairy and protein-enhanced lines.
Ice Cream
- Melona – Global export hit; available in over 15 countries.
- Together – Premium family-sized tubs.
- BB Big, Ssamanco, Cledor, Babambar, Yomamddae, Supercone, Ppongta – Broad range of novelty, popsicle, and cone varieties.
Snacks
- Kkotgerang (Crab Snack) – Savory snack line with enduring popularity in Korea.
Beverages
- RTD coffee and fruit juices targeting younger demographics and health-conscious consumers.
Nutritional Supplements
- TFT Health Line – Focused on functional food and immunity-boosting formulas.
Specializations and Strengths
Binggrae is known for:
- Heritage Products: Flagship lines like Banana Milk and Melona that define categories.
- R&D Innovation: A dedicated research institute developing new functional and premium food items.
- Strong Brand Equity: Deep market penetration in South Korea and growing global consumer loyalty.
Certifications and Compliance
Binggrae upholds strict international standards, including:
- ISO 22000 (Food Safety Management)
- HACCP Certification
- Halal Certification for select products for Middle Eastern and Southeast Asian markets
- KFDA Compliance for health supplements
These enable the company to serve diverse international markets with varying regulatory needs.
Financial Performance and Global Reach
As per public financial reports and industry analyses:
- Annual Revenue exceeds KRW 1.1 trillion (~USD 850 million)
- Export Revenue accounts for nearly 15% of total sales, reflecting global market penetration.
- Operates six manufacturing plants across South Korea.
- Key export markets: USA, China, Vietnam, UAE, Canada, Philippines, and Australia
Shipment Records
According to trade data platforms like Volza and ImportYeti:
- Binggrae consistently exports large volumes of Melona and Banana Milk to Walmart, Costco, and Asian supermarket chains in the USA and Canada.
- Products shipped via Incheon Port with regular container volume logistics in frozen and ambient formats.
- Export SKUs are modified for shelf-life and regional taste profiles.
Target Markets
Binggrae serves:
- Retail Supermarkets
- Convenience Stores
- HORECA Channels
- Duty-Free Operators
- Health and Wellness Retailers (via TFT line)
Its consumers span across children, young adults, and health-conscious middle-aged consumers, with differentiated SKUs for each demographic.
Capabilities
- In-house R&D Center focused on dairy fermentation, flavor science, and functional foods.
- Large-scale manufacturing with cold chain distribution capabilities.
- Brand Licensing and co-branding agility (e.g., partnerships with global IPs).
- Digital Marketing Integration across YouTube, TikTok, and social commerce.
Customer Testimonials
“Binggrae’s Melona ice cream continues to outperform other Korean imports in our frozen dessert category. The product flies off shelves, especially in summer months.”
— Category Manager, H-Mart USA
“The Banana Milk resonates well with our Gen Z consumers. It’s not just a drink—it’s a lifestyle statement.”
— Marketing Executive, Southeast Asian Beverage Distributor
Major Achievements
- Melona ranked #1 among imported Asian ice cream brands in North America (based on Nielsen data, 2023).
- Over 10 billion units of Banana Flavored Milk sold globally since inception.
- Sustainability initiatives including eco-friendly packaging and waste reduction policies rolled out in 2022.
- Named "Top 100 Global Food Brand" by Asia Pacific Food Industry Magazine, 2021.
Binggrae Co., Ltd. exemplifies the fusion of Korean tradition and innovation, setting benchmarks in dairy excellence, snack indulgence, and global expansion with a clear focus on quality, flavor, and trust.
