PT Bionic Natura is an innovative Indonesian food company focused on the development and export of organic, functional, and natural food products. Based in Tangerang, Indonesia, the company operates under the flagship brand Bionic Farm and emphasizes sustainability, health consciousness, and local ingredient valorization across its product lines.
Company Overview
Founded with a mission to improve the quality of life through better food, PT Bionic Natura produces a diverse array of organic snacks, flours, rice varieties, plant-based seasonings, and health-oriented premixes. The company combines traditional Indonesian food wisdom with modern nutritional science to deliver value-added products targeted at health-aware consumers globally.
Product Portfolio
Bionic Natura’s products are certified organic, non-GMO, and designed for specific dietary needs including vegan, diabetic-friendly, and gluten-free.
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Organic Snacks:
- Sweetatoes Purple/Yellow Sweet Potato Crisps
- Korn Corn Crisps
- Vegan Brownie Crisps
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Organic Flours:
- Fragrant White Rice Flour
- Red and Black Rice Flours
- Mung Bean Flour
- Banana Flour
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Organic Rice:
- Fragrant White, Brown, Red, and Black Rice
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Seasonings:
- Umamitake: Plant-based mushroom, chicken, and beef-flavored stocks
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Premixes:
- Diabetacake Brownie Premix
- Simply Eazy Silky Pudding (chocolate, vanilla, strawberry)
These items cater to a growing global segment of consumers prioritizing wellness, sustainability, and allergen-free diets.
Market Reach and Export Profile
PT Bionic Natura exports its products across multiple continents:
- Current export markets include Singapore, Malaysia, Japan, UAE, and the Netherlands
- According to trade intelligence platforms:
- More than 700 export shipments over the past 5 years
- Estimated annual export value between USD 3–5 million
- Bestsellers include Sweetatoes crisps and Umamitake mushroom stock
The brand is well-represented in organic grocery chains, health food stores, and online retail platforms in these markets.
Manufacturing and Production
The company operates a certified organic processing facility equipped with:
- Low-temperature dehydration systems to preserve nutrients in root vegetables
- Sterile blending and packing units for flour and premix lines
- Small-batch artisan units for experimental and limited-run health foods
Annual production capacity:
- Over 600 metric tons of organic snacks
- Over 900 metric tons of flours and premixes
Certifications and Compliance
PT Bionic Natura is certified by leading local and international food safety and sustainability bodies:
- EU Organic Certification
- USDA Organic
- HALAL Certified by MUI (Indonesia)
- HACCP and ISO 22000 food safety standards
- BPOM (Indonesian FDA) registered products
These certifications enhance trust among health-conscious consumers and facilitate entry into regulated organic food markets.
Brand Architecture and Positioning
- Bionic Farm: Umbrella brand for the entire portfolio
- Sweetatoes: Flagship snack sub-brand featuring nutrient-rich sweet potatoes
- Korn: Fun, crispy corn-based snack line
- Umamitake: Clean-label, plant-based seasoning solutions
The company positions itself as a socially responsible food innovator, combining Indonesian agricultural richness with science-backed nutrition.
Leadership and Vision
Led by Imelda Nursanti Rimba, PT Bionic Natura emphasizes women-led entrepreneurship, rural farmer empowerment, and inclusive growth. The leadership team works closely with smallholder farmers to ensure organic farming compliance, fair trade practices, and supply chain transparency.
Digital and Consumer Engagement
Bionic Farm has a growing digital footprint via:
- Instagram and YouTube: Sharing farming practices, recipes, customer stories, and product highlights
- Educational campaigns on plant-based nutrition, food security, and diabetic-friendly diets
The company also hosts webinars and collaborates with nutritionists to promote food literacy.
Recognition and Industry Participation
- Winner of Indonesia Food Innovation Awards 2022
- Featured in SIAL InterFood, Natural Products Expo, and Biofach
- Recognized by the Indonesian Ministry of Agriculture for promoting organic farming ecosystems
Buyer and Retailer Feedback
Buyers appreciate PT Bionic Natura’s:
- High transparency on ingredient sourcing
- Exceptional product shelf life without preservatives
- Packaging designs that appeal to modern eco-conscious consumers
- Reliable lead times and export documentation
PT Bionic Natura represents the forefront of Indonesia’s clean-label and functional food movement, bringing global buyers a unique blend of health, sustainability, and authentic taste.
