Exhibiting at Thaifex - Anuga Asia 2025

Bist Inno Reform Co., Ltd., headquartered in Chiang Mai, Thailand, is a pioneering enterprise in the health food and functional beverage sector. The company operates under a bold vision of fusing biotechnology innovation with traditional Eastern medicinal wisdom, resulting in scientifically-formulated, health-promoting products that cater to the wellness needs of modern consumers. Its flagship product, ImuneUp, is quickly gaining attention in Southeast Asia and beyond as a potent, nature-based supplement drink.

Company Vision and Background

Founded with a mission to enhance human health and immune resilience through natural, research-backed formulations, Bist Inno Reform Co., Ltd. represents Thailand’s next-generation health food innovators. The company was established by a group of researchers and scientists, including leading Thai immunologist Wayuree Sukrungrueangsanti, to commercialize high-potential functional ingredients such as Cordyceps militaris.

Core Product and Innovation

The company's leading offering is:

• ImuneUp Cordyceps Drink: A scientifically-formulated health beverage enriched with Cordyceps militaris, which is known for its immune-boosting, anti-inflammatory, and energy-enhancing properties. The formulation is backed by in-house R&D and laboratory trials, establishing ImuneUp as both a preventive and restorative drink for general well-being.

Product Highlights:

• Contains Cordycepin, a bioactive compound proven in various studies to aid in immune modulation and anti-fatigue functions.
• Infused with antioxidants and adaptogens to support stress resilience.
• Packaged in ready-to-drink bottles, suitable for on-the-go consumption.

Unique Selling Proposition

Bist Inno Reform differentiates itself through:

• Scientific Credibility: Founded and operated by a team of medical and biochemical experts.
• Vertical Integration: Controls every step from sourcing Cordyceps strains to extraction and formulation.
• Local Innovation: One of the few Thai companies to commercialize locally grown Cordyceps for human consumption at scale.
• Sustainability Focus: Uses organic farming methods for mushroom cultivation and eco-conscious packaging.

Financial Standing and Growth

While detailed revenue figures are not disclosed, the company has:

• Secured government research grants and innovation awards in Thailand for functional beverage development.
• Achieved successful pilot commercialization in domestic health food outlets and is actively expanding distribution channels.
• Partnered with health-focused retailers and spas in Northern Thailand and Bangkok to grow its visibility and demand.

Market and Distribution

Bist Inno Reform primarily targets:

• Health-conscious consumers seeking immune support and natural energy alternatives.
• Urban professionals and wellness enthusiasts interested in adaptogenic and clean-label beverages.
• International nutraceutical importers in ASEAN countries, with initial outreach activities underway in Vietnam, Singapore, and Malaysia.

Distribution is currently focused on:

• Thai wellness stores, health food chains, and online platforms.
• Participating in trade exhibitions to scale into international markets.

Manufacturing and R&D Infrastructure

• Laboratory-grade production facilities with GMP compliance.
• Advanced Cordyceps cultivation chambers optimized for high bioactive compound yield.
• Ongoing collaboration with Thai research universities for validation and product development.

Certifications and Compliance

• GMP (Good Manufacturing Practices) certified production.
• Pursuing FDA Thailand registration and ASEAN mutual recognition for functional beverages.
• All products tested for heavy metals, microbial contamination, and compound consistency.

Customer Response

Preliminary market feedback indicates high customer satisfaction due to the product’s efficacy and taste. ImuneUp is positioned as both a functional health tonic and a wellness lifestyle beverage, receiving favorable reviews among herbal drink enthusiasts and wellness influencers in Thailand.

Achievements

• Awarded Innovation Product Recognition at Chiang Mai Tech Showcase.
• Featured in Thai Biotech Innovation Circulars for commercialization of medicinal fungi.
• Selected for Thailand's Health Tech Accelerator Program, enabling mentorship and export readiness development.

Bist Inno Reform Co., Ltd. stands at the intersection of traditional healing wisdom and scientific rigor, bringing a credible, effective, and scalable solution to the growing global demand for natural immunity and wellness products. Its focus on Cordyceps-based functional drinks under the ImuneUp brand positions it as a rising health innovator in Asia's nutraceutical landscape.