Exhibiting at Seafood Expo North America 2025

Blanchet SA is a renowned French manufacturer specializing in the design and production of wooden packaging solutions for the food, beverage, retail, and giftware industries. Headquartered in Avranches, Normandy, France, the company combines craftsmanship, innovation, and environmental responsibility to deliver premium-quality wooden packaging products tailored to diverse client needs across Europe and beyond.

Company Background

Founded with a vision to elevate traditional packaging through sustainable materials and elegant design, Blanchet SA has grown into a trusted name in wood-based packaging solutions. With over two decades of industry expertise, the company operates as a family-led business under the leadership of Florence Blanchet, continuing a legacy of artisanal excellence and industrial precision.

Located in Normandy, Blanchet SA benefits from proximity to a rich forestry supply chain, allowing the company to source high-quality, FSC-certified wood while supporting the local economy and minimizing carbon footprint.

Core Business

Blanchet SA offers a wide array of wooden packaging products that serve as both functional containers and premium presentation solutions. Their core business activities include:

• Manufacturing wooden boxes, crates, baskets, and racks
• Designing customized packaging solutions for branding and gifting
• Providing contract manufacturing for retail and B2B customers
• Integrating sustainable and aesthetic elements into packaging design

The company serves a wide spectrum of industries, including gourmet foods, seafood, wine & spirits, luxury goods, cosmetics, and promotional products.

Product and Service Offerings

Wooden Packaging Solutions

• Wooden Baskets: Ideal for fruits, vegetables, artisanal products, and fresh food displays.
• Wooden Hampers: Used for premium gift presentations and festive occasions.
• Customized Gift Boxes: Tailored to client branding, available with laser engraving, silk screening, and internal dividers.
• Creative Wood Packaging: Designed for seasonal promotions, product launches, and retail showcases.
• Wooden Accessories: Includes tags, spacers, handles, and lids to enhance usability and appearance.
• Presentation Racks: Freestanding and counter-top displays for in-store product visibility.

All products are made using environmentally responsible methods and adhere to European safety and hygiene standards.

Specialization and Unique Selling Proposition

Blanchet SA sets itself apart through its focus on:

• Sustainable Materials: Use of PEFC/FSC-certified wood from European forests
• Customization: Bespoke design and manufacturing services tailored to brand requirements
• Versatility: Solutions for both functional logistics and aesthetic merchandising
• Artisanal Quality: Precision cutting, joining, finishing, and packaging done in-house
• Eco-conscious Manufacturing: Low-waste, energy-efficient production with recyclable packaging materials

These capabilities make Blanchet a go-to provider for businesses seeking elegant, eco-friendly alternatives to plastic or cardboard packaging.

Financials and Company Scale

As a private SME, Blanchet SA does not publish financials. However, based on industry estimates and manufacturing capacity:

• Estimated annual revenue: EUR 5–10 million
• Production capacity: Several thousand wooden units per week
• Export markets: Primarily France and Western Europe, with growing presence in the UK, Germany, Belgium, and Switzerland
• Employee strength: Approximately 30–50 skilled personnel involved in design, production, logistics, and sales

International Shipments and Trade Data

Blanchet SA exports its products to multiple European countries, supporting both bulk orders for B2B clients and bespoke packaging for seasonal campaigns. Key data highlights:

• Export destinations: UK, Germany, Switzerland, Spain, and Benelux
• Shipping formats: Palletized shipments with eco-friendly wrap and labeling
• 2023 estimated export volume: Over 100,000 wooden units across product categories

The company uses regional logistics providers to optimize cost and delivery timelines for European distribution.

Target Markets

Blanchet SA caters to a diverse clientele across several sectors:

• Gourmet Food Brands: Cheese, charcuterie, preserves, and seafood packaging
• Wine and Spirits Producers: Gift boxes and display packaging for bottles
• Retailers and Department Stores: Seasonal hampers, gift sets, and branded packaging
• Luxury Goods and Cosmetics: Premium presentation boxes for high-end SKUs
• Hospitality and Events: Custom-branded gift and amenity boxes

Their packaging solutions are often used as part of corporate gifting programs and high-end retail displays.

Capabilities

• Design and prototyping studio for custom projects
• CNC and manual woodcutting and engraving systems
• In-house finishing and assembly lines
• Private labeling and branding via laser or screen printing
• Bulk order fulfillment and seasonal production planning

Blanchet SA offers end-to-end project management from initial concept to final delivery.

Certifications and Compliance

The company is committed to maintaining high standards of quality and sustainability:

• FSC (Forest Stewardship Council) Certification
• PEFC (Programme for the Endorsement of Forest Certification)
• Complies with EU food contact material regulations
• RoHS-compliant manufacturing
• ISO 9001: Quality management certification (in process/partial implementation)

All materials are traceable and meet European safety guidelines for food-adjacent use.

Customer Testimonials

Feedback from clients reflects Blanchet’s reputation for quality, service, and flexibility:

“We’ve relied on Blanchet SA for over five years to supply our seasonal gift packaging. Their products are beautifully made and always delivered on time.”
— Packaging Manager, French Gourmet Brand

“Blanchet is our creative partner for retail promotions. Their design team helps us develop solutions that stand out and align with our sustainability goals.”
— Marketing Director, European Cosmetics Brand

Major Achievements

• Supplied customized packaging to over 150 European brands across food, beverage, and luxury sectors
• Successfully delivered over 500,000 units of wooden packaging in 2023
• Recognized for sustainability by local government initiatives in Normandy
• Featured in European Packaging Innovation directories as a preferred eco-packaging supplier

Blanchet SA continues to blend tradition with innovation, offering timeless wooden packaging that supports brand storytelling, enhances product value, and promotes sustainable business practices across Europe.