Blue Ocean Food & Drinks Co., Ltd. is a leading Thai manufacturer and exporter of functional herbal beverages, best known for its flagship brand GINGEN. Headquartered in Bangkok, Thailand, the company specializes in instant ginger drinks and herbal infusions that combine traditional health wisdom with modern food technology. With a robust export footprint across Asia, the Middle East, and beyond, Blue Ocean Food & Drinks is a key innovator in the health beverage category.
Company Overview
Founded to promote Thailand's natural ingredients in functional formats, Blue Ocean Food & Drinks has grown into a respected name in health-focused ready-to-drink (RTD) beverages. Under the leadership of Linsue Panajarn, the company operates advanced manufacturing facilities that produce a wide range of instant drink powders and liquid beverages under strict quality standards. The GINGEN brand, a market leader in its category, has become synonymous with high-quality ginger-based drinks across the region.
Product Portfolio
1. Instant Ginger Drinks (GINGEN)
- 100% Instant Ginger: Made from high-potency Thai ginger with no additives.
- Ginger with Honey: A warming and naturally sweet beverage rich in antioxidants.
- Ginger with Brown Sugar: Popular in colder climates for its soothing and energizing qualities.
- Ginger with Milk: A creamy variation suitable for café and retail channels.
- Ginger with Multigrain Cereal: Combines whole grains and ginger for added fiber and nutrition.
2. Herbal Beverages
- Instant Chrysanthemum Drink (Hangchow): Caffeine-free floral infusion with cooling properties.
3. Coffee-Based Beverages
- Ready-to-Drink Oliang (Hokee): Thai-style iced black coffee, available in bottled format.
4. OEM/ODM Services
- Full-spectrum private label development including recipe formulation, custom packaging, regulatory compliance, and global logistics.
Manufacturing and Capabilities
- Production Capacity: Over 50 million sachets and RTD units per year.
- Facilities: GMP-certified plant equipped with automatic drying, blending, and packaging systems.
- Formats: Sachets, stand-up pouches, and PET bottles tailored for retail, vending, and HORECA channels.
Quality and Certifications
Blue Ocean Food & Drinks adheres to rigorous international standards:
- GMP Certified
- HACCP Certified
- Halal Certified
- FDA Thailand Registration
- Products routinely tested for heavy metals, microbiological safety, and allergen-free compliance
Market Reach
The company exports to more than 25 countries, with strong presence in:
- Southeast Asia (Vietnam, Philippines, Malaysia)
- Middle East (UAE, Saudi Arabia)
- Europe (Germany, Czech Republic)
- North America and Australia (via ethnic and health food distributors)
Key Distribution Channels
- Supermarkets and Hypermarkets
- Health Food Stores
- Cafés and Hotels
- E-commerce Platforms
- Private Label Clients
The brand is widely available in duty-free outlets, Asian grocery chains, and pharmacy health aisles.
Marketing and Brand Visibility
- Active presence on YouTube, Facebook, Instagram, and LINE, sharing product education, wellness content, and consumer recipes.
- Regular participation in international trade fairs including THAIFEX, Gulfood, and SIAL.
Strategic Strengths
- Ingredient Sourcing: Uses locally grown, high-curcumin Thai ginger, recognized for its therapeutic properties.
- Taste and Functionality Balance: Products are formulated for health without compromising on flavor.
- Customizable Solutions: Offers tailored formulations to meet regional flavor preferences, dietary restrictions, and clean-label demands.
Future Roadmap
- Launch of sugar-free and low-GI ginger beverages for diabetic and weight-conscious consumers.
- Investment in plant-based RTD drinks integrating ginger and superfoods.
- Expansion into premium organic lines for export to the U.S. and Japan.
Key Achievements
- Over 100 million sachets of GINGEN sold globally since inception.
- Awarded Thailand Trust Mark for consistent quality in exports.
- Selected as preferred supplier for wellness resorts and spa beverage programs in Southeast Asia.
Blue Ocean Food & Drinks Co., Ltd. continues to redefine the herbal beverage category with science-backed innovation, export readiness, and strong consumer trust. The GINGEN brand stands as a testament to Thailand’s potential in the functional food and drink industry, delivering natural health in every cup.
