Product Offerings
Products:
Live Lobster: Western Rock Lobster
Frozen Lobster: Whole Cooked Lobster, Whole Raw Lobster, Lobster Tails
Cooked Lobster: Whole Cooked Lobster
Brolos Australian Lobster is one of Australia’s most respected seafood exporters, renowned globally for its premium-quality Western Rock Lobster. Based in Geraldton, Western Australia, the company operates as the commercial arm of the Geraldton Fishermen’s Co-operative (GFC), which is the largest processor and exporter of rock lobster in the world. With over 70 years of experience, Brolos has built a powerful international reputation for sustainability, product excellence, and strong supply chain control.
Core Business
Brolos Australian Lobster specializes in the harvesting, processing, and global export of Western Rock Lobster (Panulirus cygnus). Its core business includes:
- Live lobster exports
- Frozen and cooked lobster processing
- Global supply chain logistics
- Cooperative-based catch and quality management
Brolos handles the end-to-end journey of the lobster—from ocean harvest by its fleet of cooperative members to delivery at premium seafood markets around the world.
Product & Service Offerings
Brolos offers a high-grade product portfolio focused on different formats of Western Rock Lobster:
-
Live Lobster
- Sustainably caught Western Rock Lobster
- Graded, chilled, and exported live to Asia and other regions
-
Frozen Lobster
- Whole Raw Lobster (snap-frozen)
- Lobster Tails
- High-pressure processed formats (HPP)
-
Cooked Lobster
- Whole Cooked Lobster (pre-cooked and blast frozen)
All products are handled using advanced technologies including hydro cooling, live tanks, and IQF (Individually Quick Frozen) systems to maintain optimal freshness and texture.
Specialisation and USP
Brolos distinguishes itself through:
- Cooperative Ownership: Owned by over 300 local fishers, giving complete traceability and ethical sourcing control
- Sustainable Harvesting: Western Rock Lobster is the first fishery in the world to receive MSC certification
- Vertical Integration: From ocean to export, all operations are controlled in-house
- Global Reach: Major supplier to China, Japan, USA, and Southeast Asia
Their commitment to sustainability and strict quota management ensures long-term viability of the marine ecosystem and consistent product availability.
Financial Insights
As part of the Geraldton Fishermen’s Co-operative, Brolos contributes significantly to Western Australia's seafood exports:
- Annual revenue (GFC group): Over AUD 400 million (industry estimates)
- Annual live lobster exports: Over 3,000 tonnes
- Contributes approximately 50% of WA's lobster catch, the most valuable single-species fishery in Australia
Brolos products are highly sought after in premium seafood markets and gourmet dining establishments globally.
Shipment and Export Activity
Brolos has built a world-class export infrastructure, with strategically located live lobster holding facilities in:
- Geraldton
- Fremantle
- Kalbarri
- Cervantes
- Lancelin
Key shipment data:
- Primary export formats: Live (air freight), Frozen (sea and air freight)
- Top export destinations: China, Hong Kong, Singapore, Vietnam, USA, and UAE
- Export volume: Approx. $400M+ in trade value annually under the Brolos brand
Target Market
Brolos targets high-end and commercial buyers worldwide:
- Luxury hotels and restaurants
- Seafood distributors and wholesalers
- Premium retail food chains
- Chinese New Year and festive season markets in Asia
- Michelin-star chefs and culinary experts
Their brand positioning supports the growing global demand for premium, traceable, and sustainable seafood.
Capabilities
- HACCP and ISO-accredited processing facilities
- Live lobster tanks with state-of-the-art filtration and chilling systems
- Advanced packaging for international air freight
- Real-time digital traceability for all consignments
- Dedicated in-house export and logistics teams
Certifications & Compliance
- MSC (Marine Stewardship Council) Certified
- HACCP Certified facilities
- Australian Government Export Accreditation
- Compliance with EU, US FDA, and China CIQ standards
Customer Testimonials
“We have worked with Brolos for over five years. Their lobsters are consistent in size and quality, and always delivered in pristine condition.”
– Director of Imports, Hong Kong Seafood Distributor
“Our guests demand the best. Brolos lobsters have become a signature dish on our tasting menu.”
– Executive Chef, Michelin-starred Restaurant, Singapore
Major Achievements
- First fishery in the world certified by MSC for sustainability (Western Rock Lobster)
- Recognised in the Australian Export Awards for excellence in agribusiness and sustainability
- Launched premium Brolos brand with full traceability and QR-code consumer engagement
- Expanded to seven export processing sites across Western Australia
- Successfully maintained global supply chain through COVID-19 disruptions
Brolos Australian Lobster remains an iconic name in premium seafood exports, underpinned by community ownership, sustainable practices, and a relentless pursuit of quality that defines Australia's modern seafood industry.