Product Offerings
Product Categories:
Consumer Foods
Products:
Instant Sattu Drink Mix: Sweet, Jaljeera, Chocolate
Sattu Stuffing Mix: NA
Go Rural Foods and Beverages Pvt Ltd is an innovative Indian startup based in Madhubani, Bihar, dedicated to revitalizing traditional Indian food wisdom through contemporary product offerings. With its flagship brand Sattuz, the company has successfully reintroduced sattu—a centuries-old nutritious flour made from roasted gram—as a convenient and modern health drink. Positioned at the intersection of rural tradition and urban wellness trends, Go Rural is one of the few FMCG startups from Eastern India focused on scalable and sustainable rural food innovation.
Core Business
The company's business revolves around the manufacturing, marketing, and distribution of ready-to-drink sattu-based beverages and food products. Its core offering is a range of Instant Sattu Drink Mixes, developed for both domestic and international health-conscious consumers. These are crafted using traditional techniques while incorporating modern hygienic packaging and supply chain processes.
Product Offerings
Go Rural’s flagship product line under the Sattuz brand includes:
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Instant Sattu Drink Mix (Single Serve Packets)