BSE International Group Co., Ltd., headquartered in Bangkok, Thailand, is a diversified company specializing in the importation and distribution of medical equipment and supplies, alongside professional services in international trade show organization. With over two decades of market experience, BSE has positioned itself as a critical link in the medical device supply chain across Southeast Asia while simultaneously promoting cross-border trade through global exhibition events.
Core Business
The company operates dual verticals:
- Medical Division – Import and distribution of medical devices and hospital supplies.
- Events & Exhibition Division – Organization of medical and industrial trade fairs in Thailand and overseas.
Their strategic alignment between product-based and service-based operations allows BSE to cater to both public health institutions and corporate clients engaged in international trade.
Product and Service Offerings
Medical Equipment & Supplies:
- Diagnostic Devices: Portable ultrasound machines, ECG machines, patient monitors.
- Surgical Instruments: Forceps, clamps, retractors, and scalpel systems.
- Hospital Furniture: Patient beds, IV stands, surgical tables.
- Consumables: Face masks, nitrile gloves, syringes, surgical gowns, and disinfectants.
Trade Show & Exhibition Services:
- Full-service exhibition booth design and construction
- Event logistics and vendor coordination
- International trade delegation hosting and matchmaking
- Exclusive representation of international expos in Thailand, especially in healthcare and industrial sectors
Specialisation and Unique Selling Proposition (USP)
BSE International Group is uniquely positioned as both a medical supplier and event organizer, enabling them to leverage insights from the healthcare industry to optimize international networking and exposure. Their dual-domain knowledge allows them to represent foreign medical equipment manufacturers locally while also helping Thai businesses expand abroad through curated exhibition opportunities.
- Authorized distributor for several international medical brands
- Exclusive local partner for SpesMed-branded diagnostic equipment
- Strong network with Thai public hospitals and private healthcare groups
- Recognized agent for overseas exhibitions, particularly in China and the Middle East
Financial Performance
As a privately owned enterprise, specific financials are not publicly disclosed. However, industry insiders and B2B import databases estimate that:
- Annual imports exceed USD 2.5 million, primarily from Japan, South Korea, and Germany
- Event-related services generate an estimated USD 500,000–700,000 annually
- Combined estimated revenue range: USD 3–4 million per year
Shipment and Trade Activity
Based on insights from export-import tracking platforms:
- BSE has recorded imports from over 12 countries, with Japan and Germany being the top sources
- High-volume SKUs include ultrasound probes, disposable surgical kits, and automated diagnostic systems
- Monthly shipment frequency ranges from 5 to 8 commercial invoices per month, with peak periods aligned to trade show seasons
Target Markets
- Healthcare institutions: Private clinics, government hospitals, diagnostic labs
- Healthcare dealers and sub-distributors: Particularly for SpesMed line
- Industrial exporters and SME trade representatives: For exhibition services
The company has also provided logistics and booth coordination for Thai participants in trade events held in Dubai, Guangzhou, Frankfurt, and Bangkok.
Capabilities
- Warehouse and logistics infrastructure in central Bangkok
- In-house exhibition design studio for custom booth builds
- Multilingual trade consulting team to assist Thai clients in foreign markets
- Medical regulatory expertise for FDA Thailand import clearances
Certifications and Compliance
- Licensed by Thai FDA to import Class I and Class II medical devices
- BOI-certified (Board of Investment Thailand) for eligible trade operations
- Compliance with ISO 13485 standards (in partnership with overseas OEMs)
- Maintains exhibitor representation agreements with global trade organizers
Customer Testimonials
“Their exhibition management was seamless from start to finish. We had significant leads from the event in Dubai.”
— Krittika Lertworasakul, Export Manager, Thai Herbal Co.
“We've been sourcing diagnostic equipment from BSE for five years. Their after-sales service and training support are commendable.”
— Dr. Somchai Bunnag, Director, Vita Medical Clinic
Major Achievements
- Represented over 150 Thai businesses in international trade shows since 2010
- Appointed Thailand’s exclusive delegate agent for Arab Health Expo 2022
- Successfully introduced the SpesMed diagnostic product line to over 100 clinics in Thailand within three years
- Developed a proprietary CRM and logistics tracking system for medical equipment clients
BSE International Group Co., Ltd. remains a trusted conduit for both medical innovation and trade facilitation in Thailand. Their balanced expertise in import distribution and international business representation provides unique value to clients aiming to scale within the ASEAN and global healthcare markets.
