Exhibiting at Thaifex - Anuga Asia 2025

ReadyCare (M) Sdn. Bhd., based in Ipoh, Perak, Malaysia, is a private company specializing in eco-friendly cleaning and personal care products. Operating under the brand "ReadyCare Signature," the company has established itself as a leader in sustainable, bio-based household solutions. With an emphasis on plant-based formulations and a commitment to environmental and user safety, ReadyCare serves a growing market of health-conscious and eco-aware consumers.

Core Business and Product Portfolio

ReadyCare offers a comprehensive product range across four key categories:

• Bio-Based Cleaning Solutions

  • Laundry Liquid Detergent
  • Dishwashing Liquid
  • Multipurpose Cleaners (Floor & Glass)

• Specialty Household Care

  • Veggie Wash
  • Pet Care Series
  • Moisture Absorbers
  • Air Fresheners
  • Eco-friendly Insecticides

• Personal Protective Products

  • Face Masks
  • Food-Grade Gloves
  • Aluminium Foil, Food Wraps, and Storage Bags

• Plant-Based Baby Care Line

  • Baby Bottle & Utensil Cleaner
  • Baby Laundry Detergent
  • Baby Sanitizer Spray

Each product is designed with a dual focus on performance and sustainability, aiming to replace conventional chemical-laden household products with safer alternatives.

Specialization and Market Positioning

ReadyCare is uniquely positioned in Malaysia’s FMCG sector for:

• Plant-Based and Non-Toxic Formulations: All products emphasize safety for children, pets, and the environment.
• Halal-Certified and Biodegradable Solutions: Targeting diverse consumer bases including Muslim households.
• Vegan and Cruelty-Free Production Standards
• Affordable Sustainability: Combining eco-conscious innovation with price accessibility for mass markets

Market Presence and Export

Although primarily focused on Malaysia’s domestic market, ReadyCare is gradually expanding into neighboring ASEAN countries through:

• Online retail platforms
• Eco-store partnerships
• Private label manufacturing inquiries

As of 2023, the company operates distribution through more than 150 retail points nationwide and is scaling up for ASEAN exports, particularly in Singapore, Indonesia, and Thailand.

Target Audience

ReadyCare’s consumer base includes:

• Eco-conscious families
• New parents seeking baby-safe products
• Pet owners
• Health and hygiene-focused individuals
• Retail chains promoting green product lines

The company also targets the B2B market through institutional supply to preschools, clinics, and boutique hotels.

Infrastructure and Manufacturing Capabilities

ReadyCare (M) Sdn. Bhd. operates with:

• In-house R&D focused on enzyme and plant-based cleaning chemistry
• Automated production and bottling facilities
• Sustainable packaging practices including recyclable and refillable containers
• Quality assurance aligned with Malaysian and ASEAN regulatory standards

Certifications and Compliance

While detailed certification information is not publicly listed, the product lines indicate adherence to:

• Halal Certification
• Malaysia SIRIM Quality Certification
• Biodegradability and Non-Toxicity Compliance
• Cruelty-Free and Vegan Standards

These certifications enable market access to a wide demographic of environmentally and ethically conscious buyers.

Brand Identity and Recognition

The ReadyCare Signature brand is synonymous with:

• Clean, minimalistic design language
• Eco-educational product labeling
• High customer retention from baby care and pet product lines

Their active social media presence and consumer engagement campaigns further strengthen brand loyalty among niche audiences.

Key Achievements

• Introduced Malaysia’s first plant-based Baby Bottle Cleaner with Enzyme Technology
• Expansion to over 150 retail outlets across Malaysia by 2023
• Launched a Pet Care Series co-developed with veterinary consultants
• Recognized in local sustainability expos and health fairs for eco-friendly innovation

ReadyCare (M) Sdn. Bhd. is set to play a pivotal role in Southeast Asia’s green FMCG transformation, delivering affordable, safe, and sustainable alternatives in everyday cleaning and personal care.