Exhibiting at Thaifex - Anuga Asia 2025

Global FM Co., Ltd. is a premier Korean trade show organizer and international marketing consultancy headquartered in Seoul, Republic of Korea. Operating in close partnership with the Korea Federation of SMEs (KBIZ), Global FM serves as a vital link between Korean small and medium enterprises (SMEs) and the global marketplace. With a proven track record in exhibition management and export facilitation, the company plays a pivotal role in advancing Korea's industrial and economic outreach worldwide.

Company Background

Founded with the objective of promoting Korean SMEs through global exhibitions and export support services, Global FM Co., Ltd. (also referenced in affiliation with KBIZ) has positioned itself as a strategic enabler of Korea’s international trade promotion. The company is helmed by Jong Seon Kim, whose leadership has expanded the firm’s international partnerships and event portfolio across Asia, Europe, the Middle East, and North America.

Global FM’s unique model involves coordinating Korea Pavilions at major global trade fairs, offering turnkey exhibition solutions, and providing government-supported export consulting to client companies.

Product and Service Offerings

Global FM delivers an integrated suite of trade facilitation and marketing services categorized into three core domains:

• Trade Show Services:

  • International Exhibition Planning: End-to-end logistics and coordination for Korea Pavilions at global trade shows such as SIAL, Gulfood, Cosmoprof, and Anuga
  • Pavilion Management: Turnkey services including floor planning, booth construction, utility coordination, and exhibitor support
  • Booth Design & Construction: Customized designs that showcase Korean innovation and branding

• Export Consulting Services:

  • Market Entry Strategy: Research, documentation, and strategy formulation for SMEs seeking global penetration
  • B2B Matchmaking: Organization of business meetings and lead generation during trade shows
  • Compliance Support: Assistance with export documentation, certifications, and regulatory approvals

• Marketing and Branding Services:

  • Localization: Translation, packaging design, and market-specific adaptations
  • Digital Promotion: Online campaigns targeting B2B buyers and trade portals
  • Brand Storytelling: Development of brand narratives and corporate identity kits

Specialization and Core USP

Global FM's unique value proposition lies in its comprehensive ecosystem approach — integrating event management with export strategy, B2B networking, and branding. Its key strengths include:

• Endorsement and funding partnerships with Korean government trade agencies and KBIZ
• Broad sector coverage: food and beverage, cosmetics, industrial tech, smart mobility, and fashion
• Proven record of high ROI for SME exhibitors
• Localized consulting teams with multilingual support in English, Chinese, Arabic, and Japanese

Their hybrid model helps Korean brands build visibility while delivering tangible business outcomes through verified leads and MOUs.

Financial Performance

As a service provider operating under public-private frameworks, direct revenue figures are limited; however, operational indicators suggest:

• Projects Managed: Over 120 Korea Pavilions across 30 countries
• SMEs Supported: 2,500+ Korean SMEs in the past five years
• Average Export Deal Generation per Pavilion: USD 2–5 million
• Annual Service Contracts: Funded through KBIZ, KOTRA, and provincial government grants

Global FM has maintained year-on-year growth in both the number of exhibitions managed and the geographic diversity of their export programs.

Shipment and Trade Records

While Global FM does not ship products directly, its contribution to trade facilitation includes:

• Organizing pre-arranged B2B meetings during trade fairs
• Enabling product sample exchanges and commercial transactions between exhibitors and buyers
• Facilitating export agreements, distribution contracts, and technology licensing deals

Their strategic matchmaking services are tied to export-ready categories and localized buyer curation.

Target Market

Global FM serves:

• Korean SMEs seeking to internationalize their offerings
• Trade Fair Organizers and Event Hosts seeking Korean exhibitor participation
• Government Agencies involved in SME development and trade promotion
• Foreign Distributors and Retailers looking for Korean suppliers

Their clients span across industries such as F&B, beauty, ICT, medical devices, and consumer electronics.

Capabilities

Global FM’s operational competencies include:

• Global Exhibition Coordination Team: Managing venue contracts, customs, and booth logistics
• Business Development Specialists: Identifying market opportunities and partner connections
• Digital Marketing Unit: Leveraging web, social media, and e-marketplaces
• Multilingual Support: End-to-end communication in target market languages

They also maintain databases of global buyers segmented by sector and geography, streamlining matchmaking processes.

Certifications and Compliance

• Certified Vendor for Korea Federation of SMEs (KBIZ)
• Authorized Exhibition Management Partner for KOTRA and KOIMA
• Compliant with UFI (Global Association of the Exhibition Industry) standards
• Participates in government tender and grant schemes under Korean Ministry of SMEs and Startups

These credentials validate Global FM’s ability to operate within regulatory frameworks and provide government-supported export services.

Customer Testimonials

“Their pavilion design, buyer program, and logistics management made our first overseas fair a success.”
— Hana K., CEO, Korean Cosmetics Brand

“We signed distribution contracts with two European importers thanks to Global FM’s matchmaking program at SIAL.”
— Minsoo L., Export Manager, Food Manufacturer

“Global FM is an invaluable partner for Korean SMEs entering global markets. Their end-to-end model saves time and delivers leads.”
— Mr. Cho, Trade Official, Korean Regional Export Council

Achievements

• Organized Korea Pavilion at 50+ major international expos annually
• Facilitated over USD 100 million in export transactions since inception
• Recognized by Korea International Trade Association (KITA) for contribution to SME globalization
• Successfully onboarded startups into cross-border trade via curated mentoring programs
• Developed proprietary Exhibition CRM Platform for exhibitor and buyer engagement tracking

Global FM Co., Ltd. continues to redefine global trade facilitation for Korean SMEs by integrating exhibition strategy, export consulting, and international marketing into a seamless and scalable platform for success.