Buono (Thailand) Public Company Limited is a leading Thai manufacturer of premium plant-based frozen desserts and ready-to-eat meals, known for its global reach, innovation in non-dairy formulations, and vertically integrated production capabilities. Headquartered in Nakhon Pathom, Thailand, the company operates under its flagship brand Buono and sub-brand Lamai Thai, serving more than 30 countries across Asia, Europe, Oceania, and North America.
Core Business
Buono’s business model is built around the manufacturing and export of high-quality frozen foods, with special focus on plant-based desserts, non-dairy ice cream, and vegan ready-to-eat Thai meals. The company combines food science, sustainable sourcing, and custom OEM/ODM services to meet growing international demand for healthier, ethical, and allergen-free frozen food options.
Product and Service Offerings
Frozen Desserts:
- Gelato & Sorbet: Dairy and non-dairy options in exotic tropical flavors.
- Mochi Ice Cream: Soft rice dough filled with fruit sorbet or coconut-based ice cream.
- Non-Dairy Ice Cream: Made from coconut, almond, and oat milks in vegan-certified flavors.
- Frozen Novelties: Bon Bons, Ice Cream Bites, and seasonal limited-edition sticks.
Ready-to-Eat Meals:
- Thai Curry Range: Massaman, Green Curry, Red Curry with Jasmine Rice.
- Plant-Based Meals: Vegan Larb, Tofu Stir-fry, and Jackfruit Rendang.
- Frozen Rice Bowls: Convenient microwave-ready meals.
OEM/Private Label Services:
- Custom flavor formulation
- Organic, allergen-free, or sugar-reduced adaptations
- Branded packaging, barcoding, and compliance documentation
- Supply to major international supermarkets, hotels, and airlines
Specialisation and Unique Selling Proposition (USP)
- Thailand’s first dedicated non-dairy ice cream factory certified for international exports
- 100% plant-based production lines—no risk of dairy cross-contamination
- Global certifications including Halal, Kosher, Organic (EU, USDA), and Vegan
- Advanced R&D department developing clean-label and functional food solutions
- Flexible production runs suitable for both small artisan batches and large-scale OEM
Buono has positioned itself as the go-to co-manufacturer for clean-label frozen dessert startups globally.
Financial Performance
As a publicly listed company on the Thai stock exchange (mai: BUONO), its financial records indicate:
- Annual revenue (2023): Approx. THB 300 million (USD ~8.5 million)
- Export Revenue Contribution: ~75% of total revenue
- Profit Margin (2023): Approx. 12.4% net margin
- R&D Investment: 5–7% of annual turnover allocated to new product development
Recent filings show continued double-digit YoY growth due to high-margin exports and demand for vegan and allergen-free products.
Shipment and Export Data
- Export Presence: Over 30 countries including the United States, Australia, Japan, South Korea, Germany, Singapore, and the UAE
- Annual Export Volume: Over 1,200 metric tons of frozen products
- Key Retail Partners: Whole Foods (USA), Tesco Lotus (Thailand), Aeon (Japan), Woolworths (Australia)
- International Certifications: BRCGS, HACCP, GMP, ISO 22000, USDA Organic, EU Organic, JAS Organic, Halal, Kosher
Target Markets
- Retail Chains and Supermarkets
- HORECA (Hotel, Restaurant, Catering) Clients
- Plant-Based Product Distributors
- Private Label Retailers and Vegan Startups
Core consumer demographics include vegans, lactose-intolerant individuals, health-conscious millennials, and consumers seeking ethnic premium frozen meals.
Capabilities
- Dedicated plant-based dessert and RTE meal factory with over 3,000 sqm facility space
- Fully automated freezing, molding, and packaging lines
- Annual production capacity: 3 million units (frozen desserts) and 1 million meal packs
- Cold-chain logistics network across Southeast Asia and integrated export channels
- Dedicated in-house lab and pilot-scale development line for rapid prototyping
Certifications and Compliance
- BRCGS Certified (Grade A)
- ISO 22000 & GMP Certified
- HACCP Compliance
- USDA, EU & JAS Organic Certified
- Halal and Kosher Certification
- Thailand FDA Registered
- All labels comply with FDA (US), EU FIC, and AUSNZ labeling laws
Customer Testimonials
“Buono’s non-dairy mango sorbet is one of the fastest-moving SKUs in our frozen aisle. Their service and consistency are unmatched.”
— Michael T., Category Manager, Whole Foods Market, USA
“We’ve worked with Buono on our own-label vegan dessert line. Their formulation, flavor delivery, and export expertise are best-in-class.”
— Lina Yamamoto, Director of Product Development, Japan Food Corp
Major Achievements
- First Thai company to develop vegan-certified non-dairy mochi ice cream for export
- Listed on Thai Market for Alternative Investment (mai) since 2022
- Won “Best Free-From Product” at the Asia Free-From Food Awards 2023
- Partnered with over 40 OEM clients across 20 countries
- Introduced Zero Added Sugar sorbet line with prebiotic fiber in 2024
- Regular exhibitor at Natural Products Expo West (USA), SIAL Paris, and Thaifex
Buono (Thailand) Public Company Limited stands as a benchmark in the ASEAN region for plant-based, allergen-friendly, and export-ready frozen food manufacturing. With an agile innovation pipeline and global compliance expertise, Buono is poised to lead the next wave of health-conscious frozen food solutions.
