CV Cahaya Sinar Terang, headquartered in Yogyakarta, Indonesia, is a dynamic manufacturer and exporter of health-oriented snack foods, specializing in granola-based products and gluten-free alternatives. Through its distinctive brands, Verlin and Nola, the company delivers nutritious, high-quality snack options tailored to modern consumers' health and lifestyle needs. Their commitment to clean-label formulations and product innovation has made them a rising force in both domestic and international health food markets.
Company Background
Founded with a mission to promote healthy living through delicious and accessible snack options, CV Cahaya Sinar Terang has grown into a reputable player in Indonesia’s functional food segment. The company began by catering to local markets in Yogyakarta and expanded quickly through digital channels and export opportunities. By focusing on high-quality ingredients, gluten-free processing, and diversified flavors, the company has gained a loyal customer base and recognition among health-conscious consumers.
The company’s founders are deeply invested in wellness and nutrition, which reflects in their transparent labeling, ingredient sourcing, and attention to dietary trends such as veganism, gluten-free, and high-fiber content.
Product and Service Offerings
CV Cahaya Sinar Terang offers a robust product line categorized under two primary brands:
-
Verlin Granola Products
- Verlin Granola Cluster:
- Mix Berries
- Almond Dark Choco
- Honey Roasted Almond
- Verlin Crunchy Granola:
- Hazelnut Dark Chocolate
- Cranberry Almond
- High Fiber Chia Seed
-
Nola Granola Chips and Gluten-Free Cookies
- Nola Granola Chips:
- Peanut Butter
- Choco Banila
- Es Teler (Indonesian-inspired flavor)
- Chocolate Bark
- Nola Gluten-Free Cookies:
- Choco Chips
- Dark Chocolate
- Oatmeal Raisin
- Caramelized Strawberry
The company uses natural sweeteners, preservative-free recipes, and premium imported oats to ensure health, taste, and quality are consistently met. Their products are processed in a facility that supports allergen-friendly and clean-label production.
Specialization and Core USP
The company’s key specialization is its formulation of functional, clean-label snacks that balance taste with nutritional benefits. Their unique selling propositions include:
- 100% gluten-free and vegan-friendly product lines
- No artificial colors or preservatives
- Inclusion of locally sourced tropical ingredients (e.g., Es Teler flavor)
- Special emphasis on high fiber, low sugar, and plant-based nutrition
Their approach to flavor innovation — such as adapting local desserts into granola chip formats — sets them apart in an increasingly saturated healthy snack market.
Financial and Market Performance
While CV Cahaya Sinar Terang is a privately held SME and does not disclose formal financials, market indicators and trade directories suggest:
- Estimated Annual Revenue: USD 500,000–700,000
- Domestic Market Penetration: Available in over 1,000 health food stores and premium retailers across Indonesia
- Digital Sales Presence: Active on Shopee, Tokopedia, and JD.ID; strong D2C through Instagram
Their investment in brand marketing and e-commerce optimization has driven consistent year-on-year growth in both domestic and regional export markets.
International Shipments
CV Cahaya Sinar Terang is gradually expanding its export footprint, focusing on Southeast Asia and the Middle East. Trade promotion platforms and business directories indicate:
- Active Export Destinations: Malaysia, Singapore, Brunei, UAE
- Typical Shipment Size: 200–500 cartons per consignment
- Export Packaging: Multi-language, custom-labeled pouches and boxes tailored to regional regulatory standards
The company’s participation in trade shows like THAIFEX and SIAL Interfood has supported its international brand exposure.
Target Market
The company targets a health-conscious demographic, including:
- Urban millennial and Gen Z consumers
- Young professionals seeking convenient, clean-label snacks
- Diabetic and gluten-intolerant customers
- Mothers and children requiring healthy, allergen-safe snack options
Its strongest consumer base lies in middle to upper-middle income households, fitness enthusiasts, and natural food retailers.
Operational Capabilities
The company's production facility in Yogyakarta includes:
- Batch production machinery for granola mixing and baking
- Specialized ovens for granola chip texture control
- Gluten-free and allergen-conscious preparation zones
- Semi-automated packaging systems for retail and bulk formats
Production capacity is optimized for both small-scale and moderate bulk orders, allowing flexible fulfillment for local retailers and international buyers.
Certifications and Compliance
To ensure product quality and regulatory compliance, CV Cahaya Sinar Terang holds the following certifications:
- BPOM Certification (Indonesian Food and Drug Authority)
- Halal Certification (LPPOM MUI)
- GMP (Good Manufacturing Practice) compliance
- In-progress: HACCP Certification for expanded export readiness
The company is continuously enhancing its documentation and traceability systems for full compliance with global import regulations.
Customer Testimonials and Recognition
Product reviews on local platforms and social media highlight positive sentiment regarding taste, quality, and brand ethics. Customers often commend:
- The freshness and crunch of Verlin granola
- Flavor originality of Nola granola chips
- Transparent labeling and clean ingredients
Influencer campaigns and fitness community endorsements have also increased product visibility among health-centric audiences.
Achievements
- Featured in Top 50 SME Health Food Innovators by Indonesia Food Innovation Program (2022)
- Invited exhibitor at SIAL Interfood Jakarta 2023
- Reached over 200,000 product units sold as of Q4 2023
- Developed over 15 SKUs within two years of brand launch
CV Cahaya Sinar Terang is well-positioned to grow as a regional leader in functional and health-forward snack manufacturing, driven by a strong foundation in clean-label innovation, responsive customer service, and agile production capacity.
