Product Offerings
Product Categories:
fruits and vegetables, Olives
Products:
Table Olives: Manzanillo, Sevillano
Processed Olives: Whole, Sliced, Pitted
Canned Olives: California Ripe Olives
Company Overview
The California Olive Committee (COC), founded in 1965, is a federal marketing order operating under the United States Department of Agriculture (USDA). Headquartered in Clovis, California, the committee represents the interests of California’s ripe olive industry, supporting growers and processors through marketing, research, and regulatory initiatives. COC's primary mission is to promote the consumption of California Ripe Olives, ensuring product quality and market growth while supporting over 1,000 multigenerational family farms and two major processors.
Product and Service Offerings
Olive Products:
-
Table Olives:
- Manzanillo: The most common variety in California, known for its medium size, mild flavor, and versatility.
- Sevillano: A larger variety offering a firmer texture, ideal for stuffing and specialty preparations.
-
Processed Olives:
- Whole, Sliced, Pitted: Available in various cuts for retail and foodservice.
- Canned Olives: Marketed under the California Ripe Olives brand, recognized for their consistent quality and mild, buttery flavor.
Specialization and Unique Selling Proposition (USP)
The California Olive Committee's USP lies in its dedication to quality, sustainability, and heritage:
- 100% California-Grown: All California Ripe Olives are grown, harvested, and processed within the state, ensuring product traceability and freshness.
- Sustainability Focus: Implements water conservation, integrated pest management, and waste reduction practices across member farms.
- Quality Assurance: Enforces strict USDA grading standards, with California Ripe Olives known for their uniform size, color, and flavor.
- Educational Campaigns: Invests in consumer education about the nutritional benefits of olives, including healthy fats and antioxidants.
Financial Overview
The California ripe olive industry represents a significant segment of the state’s agricultural economy:
- Estimated Annual Production: Over 40,000 tons of olives harvested annually.
- Economic Impact: The California olive industry contributes approximately $100 million to the state’s economy each year.
- Major Processors: Bell-Carter Foods and Musco Family Olive Co. account for over 95% of processing capacity in the state.
Shipment and Export Data
- Domestic Distribution: California Ripe Olives are available nationwide, reaching major retailers, restaurants, and foodservice distributors.
- Export Markets: The industry actively promotes California Ripe Olives in international markets, including Canada, Mexico, and select European and Asian countries.
- Export Value: In recent years, exports have represented approximately 10% of total sales, indicating a growing international demand.
Target Market
- Retail Consumers: Health-conscious buyers seeking nutritious and versatile pantry staples.
- Foodservice Industry: Restaurants, hotels, and catering services incorporating olives into diverse menus.
- International Buyers: Importers and distributors in regions where olives are part of the culinary tradition.
Operational Capabilities
- Industry Scale: Supports over 1,000 family-owned olive farms in California.
- Processing Infrastructure: Two major processors with advanced facilities capable of handling large-scale production.
- Research and Development: Investment in agricultural research, crop improvement, and product innovation.
Certifications and Compliance
- USDA Grading Standards: Ensures olives meet strict federal quality specifications.
- FDA Compliance: All products adhere to food safety regulations.
- Sustainability Initiatives: Ongoing projects in water efficiency and environmental stewardship.
Customer Testimonials
- “California Ripe Olives are a staple in our kitchen. The quality is unmatched, and we love supporting local family farms.” – Chef Maria Gonzales, Los Angeles.
- “As an international distributor, we value the consistency and reliability of California Ripe Olives. They are a top-selling item in our portfolio.” – Luis Fernandez, Importer, Mexico.
Major Achievements
- Over 100 Years of Cultivation: California’s olive industry traces its roots back to the 1800s, with multigenerational family farms.
- National Campaigns: Successful marketing initiatives promoting the versatility and health benefits of olives.
- Sustainability Recognition: The California Olive Committee has been recognized for its efforts in promoting environmentally responsible farming practices.
- Consumer Engagement: Active presence on social media and educational outreach, fostering brand awareness and loyalty.