Central Vista (M) Sdn Bhd, based in Masai, Johor, Malaysia, is a reputable manufacturer and exporter of confectionery, corn-based snacks, and marshmallow products with a global distribution network. The company has carved a niche in the competitive snack food industry by offering an innovative product portfolio backed by stringent quality standards and export-driven growth strategies.
Company Overview
Incorporated with a mission to deliver high-quality, value-added snack foods to the domestic and international markets, Central Vista (M) Sdn Bhd has developed an extensive product range under its proprietary brands. The company is equipped with advanced manufacturing capabilities and a strong commitment to R&D, allowing it to meet diverse consumer preferences and dietary trends across Asia, the Middle East, and Africa.
Product Portfolio
Corn-Based Snacks
- BBQ Ring
- Big Top BBQ Flavoured Snack
- Big Top Chilli Flavoured Snack
- Bing Bing Corn Snack
These products are formulated using extruded corn meal and enhanced with natural flavorings, targeting the children and youth demographic through colorful packaging and localized flavors.
Marshmallows (Brand: CVMALLOW)
- Assorted Vanilla Flavour
- Butterfly Vanilla Flavour
- Flower Vanilla Flavour
- Mango, Strawberry, and Vanilla Flavours
The CVMALLOW range caters to both retail and bulk buyers, available in creative shapes and colors. Products are halal-certified and free from artificial preservatives, appealing to health-conscious consumers in Islamic countries and modern retail chains.
Confectionery (Brand: Gatsova)
- Chocolate Cookies with Chocolate Flavoured Filling
- Hazelnut Chocolate Spread
- Blueberry Jam
- Creamy and Crunchy Peanut Butter
These spreads and filled biscuits are exported in jars, sachets, and multipack formats, aimed at both retail and HORECA channels.
Popcorn
- BinBin Popcorn is offered in ready-to-eat packaging and positioned for impulse and convenience channels.
Manufacturing Capabilities
The company’s production facility in Johor includes:
- Automated processing lines for corn snack extrusion and frying
- Marshmallow production with aeration and batch cooking systems
- Chocolate and peanut butter lines with emulsification and filling machinery
- Packaging systems supporting pillow packs, jars, pouches, and stand-up bags
Production operates under HACCP and GMP-certified protocols, and ingredients are sourced from ISO-approved suppliers. Central Vista is in compliance with Malaysian Halal Certification by JAKIM, ensuring products meet export criteria to Muslim-majority countries.
Export and Market Reach
Central Vista (M) Sdn Bhd exports over 70% of its total production, reaching more than 35 countries, including:
- Southeast Asia: Indonesia, Philippines, Thailand
- Middle East: Saudi Arabia, UAE, Qatar
- Africa: Nigeria, Ghana, Kenya
- South Asia: India, Pakistan
The company maintains strategic partnerships with distributors, retailers, and importers, and participates in international trade fairs such as:
- Gulfood Dubai
- Thaifex Anuga Asia
- SIAL China
Innovation and R&D
Central Vista has invested in product development labs focusing on:
- Natural flavor infusions
- Sugar-reduced and gelatin-free marshmallow variants
- Extended shelf-life packaging using metallized films
- New product lines for vegan, gluten-free, and no-MSG segments
Recent tests demonstrated shelf life extensions of up to 9 months for ambient storage products using new nitrogen-flushed packaging.
Quality Certifications
- GMP (Good Manufacturing Practice)
- HACCP (Hazard Analysis and Critical Control Points)
- JAKIM Halal Certification
- MeSTI certification from Malaysia’s Ministry of Health
These certifications reinforce the company’s position as a reliable exporter to markets with high regulatory compliance standards.
Strategic Advantages
- Brand Recognition: Strong product branding through CVMALLOW and Gatsova
- OEM and Private Label Services: Ability to tailor products for private label partners in various formats
- Integrated Logistics: Coordination with freight forwarders and customs agents to ensure timely global deliveries
- Multilingual Labeling: Expertise in producing labels compliant with import country regulations (Arabic, French, Bahasa, etc.)
Key Achievements
- Annual production capacity exceeding 3,000 metric tons
- Served over 150 private label customers globally
- Recognized by MATRADE for outstanding export performance
- CVMALLOW ranked among Top 5 Malaysian marshmallow exports by volume in 2022
Central Vista (M) Sdn Bhd continues to scale its global footprint by combining creative snack engineering with rigorous food safety standards and a keen understanding of international consumer trends.
