Centre de Promotion des Exportations de la Tunisie (CEPEX) – Tunisia’s Leading Export Promotion Authority
The Centre de Promotion des Exportations de la Tunisie (CEPEX) is the official government agency dedicated to promoting Tunisian exports and enhancing global trade partnerships. Established to support Tunisian businesses in accessing international markets, CEPEX provides comprehensive export assistance, trade intelligence, and financial support to strengthen Tunisia’s position in global trade.
Company Overview
- Founded: 1973
- Headquarters: Tunis, Tunisia
- Industry: Export Promotion & Trade Development
- Market Reach: Africa, Europe, Middle East, Asia, and the Americas
- Government Affiliation: Operates under the Ministry of Trade & Export Development of Tunisia
Core Services
CEPEX plays a crucial role in facilitating Tunisian export growth by offering strategic trade services and financial assistance to exporters.
1. Export Market Intelligence & Research
- Market Studies & Economic Reports – Providing data-driven insights on international trade trends.
- Customized Market Entry Strategies – Assisting Tunisian exporters with tailored business strategies.
- Sectoral Analysis & Competitive Positioning – Identifying key growth opportunities for Tunisian industries.
2. Trade Missions & International Promotion
- Participation in Global Trade Fairs – CEPEX organizes Tunisian pavilions at leading international trade shows.
- B2B Matchmaking & Networking Events – Facilitating direct connections between Tunisian exporters and international buyers.
- Export Missions & Delegations – Coordinating Tunisian business delegations to high-potential markets.
3. Financial Incentives & Export Support
- Export Grants & Funding – Providing financial aid for trade promotion, participation in exhibitions, and export expansion projects.
- Training & Capacity Building – Conducting workshops and seminars on international trade compliance and logistics.
- Subsidies for Market Entry Costs – Assisting companies with branding, certifications, and legal compliance for foreign markets.
Tunisia’s Export Market Overview
Tunisia has established itself as a strong export-oriented economy, with key trade sectors including:
- Agrifood Products: Tunisia is a leading global exporter of olive oil, dates, and organic products.
- Textile & Apparel: Tunisian textile exports contribute significantly to the European fashion supply chain.
- Mechanical & Electrical Equipment: One of the top export industries, supplying automotive and aerospace components.
- Pharmaceuticals & Medical Equipment: A rapidly growing export segment, with increasing international demand.
CEPEX’s Impact on Tunisia’s Export Performance
CEPEX has played a pivotal role in strengthening Tunisia’s global trade position:
- Tunisia’s total exports in 2023: $22.5 billion USD, marking a 6.3% growth compared to 2022.
- Top Export Destinations: France (31%), Italy (17%), Germany (12%), Spain (5%), Algeria (4%).
- Export Growth in Agrifood Sector: Tunisia ranks as the second-largest exporter of olive oil worldwide.
- Support for 10,000+ Tunisian SMEs through export programs and trade facilitation initiatives.
Certifications & Compliance Support
CEPEX assists Tunisian exporters in meeting global trade requirements, including:
- ISO 9001 Certification for quality management in trade operations.
- Organic & Fair Trade Certifications for agrifood products.
- European Union & U.S. FDA Compliance for regulated goods.
- Customs Facilitation & Free Trade Agreements (FTA) Advisory.
Key Competitive Advantages
- Government-Backed Export Growth – Directly supported by the Tunisian government, ensuring strong institutional support.
- Comprehensive Trade Services – Providing market research, funding, training, and matchmaking programs.
- Strategic Global Presence – Participating in over 100 trade exhibitions and export missions annually.
- Strong Export Growth Performance – Contributing to Tunisia’s increasing trade volume and diversified export sectors.
Major Achievements
- Recognized as Tunisia’s premier trade promotion agency.
- Facilitated over $5 billion USD in new export deals for Tunisian businesses.
- Expanded Tunisia’s agrifood exports to over 70 countries.
- Supported over 1,500 Tunisian companies in obtaining international certifications.
Future Growth & Expansion Plans
CEPEX aims to further strengthen Tunisia’s global trade footprint by:
- Expanding Tunisia’s export markets to Asia, North America, and emerging African economies.
- Enhancing digital trade platforms for Tunisian exporters to facilitate online B2B sales.
- Increasing investment in sustainable trade initiatives to promote green and ethical exports.
- Strengthening partnerships with international trade organizations to boost Tunisia’s global competitiveness.
With its comprehensive trade promotion services, government-backed initiatives, and commitment to export excellence, CEPEX continues to be a key driver of Tunisia’s global trade success.
