Exhibiting at Thaifex - Anuga Asia 2025

Takahari Marketing Sdn. Bhd. is a Malaysian-based snack food manufacturer and exporter headquartered in Kota Kinabalu, Sabah. The company has carved a niche in the fast-moving consumer goods (FMCG) segment by specializing in locally-inspired snack products that cater to both domestic and export markets. With a product portfolio that blends traditional flavors and innovative processing techniques, Takahari stands as a growing force in Southeast Asia's snack food industry.

Core Business and Product Offerings

Takahari’s core business centers on the manufacturing and distribution of packaged snack foods. The company offers a diverse array of products, categorized into three main lines:

• Baked With Corn:

  • Coco Delite
  • Corn King Prawn
  • Corn King Cheese
  • Corn King Chicken
  • Ben Ben Sweetcorn
  • Ben Ben Chicken
  • Mr Bean
  • Pop Pop Durian
  • Abangku Cheese

• Pellet-Based Snacks:

  • Abangku Prawn
  • Kentang Chips Cracker
  • Mega Prawn Cracker

• Potato Chips:

  • OKE Chips Sour Cream
  • OKE Chips Tomato
  • OKE Chips Original

These snacks are primarily marketed in Malaysia and exported to regional markets in Asia, leveraging halal certifications and local flavor profiles to appeal to Muslim-majority and ASEAN countries.

Specialization and Competitive Advantage

Takahari Marketing's key strengths lie in:

• Cultural Relevance: The company produces snacks that align with Malaysian taste preferences, such as durian-based corn snacks and spicy prawn crackers.
• Product Diversity: Offering baked, pellet-based, and fried snacks under multiple brand lines, allowing penetration across price points and consumer segments.
• Flexible Manufacturing: Ability to handle OEM and private label contracts for regional distributors.

Its location in East Malaysia gives it access to cost-effective logistics for domestic distribution and proximity to key export markets like Brunei, Indonesia, and the Philippines.

Market Reach and Financial Performance

While specific financial figures are not publicly disclosed, export data and regional trade listings indicate:

• Active participation in cross-border snack exports to ASEAN nations.
• Estimated annual shipment volume of 20–40 containers, based on supplier directory and distributor feedback.
• Average container value ranges from USD 8,000–15,000, depending on product mix.

These metrics place Takahari Marketing within the medium-scale food manufacturing tier in Malaysia.

Target Market

Takahari's products are geared toward:

• Local Supermarkets and Grocery Chains
• Distributors of Halal-Certified Snacks
• Overseas Ethnic Food Retailers
• Convenience Stores and Foodservice Operators

The product lineup is particularly suited to consumers seeking affordable, ready-to-eat snacks with distinct Southeast Asian flavors.

Manufacturing and Operational Capacity

Takahari Marketing operates its own manufacturing facility, which supports:

• Automated Production Lines for corn- and pellet-based snack processing.
• Quality Assurance Systems to maintain consistency and meet export standards.
• Packaging Flexibility for various portion sizes, catering to both B2C and B2B requirements.

Their vertically integrated approach from production to distribution enables timely deliveries and custom product development for global clients.

Certifications and Compliance

Although detailed certification information is not available online, the company operates in accordance with:

• Malaysian Halal Standards (JAKIM)
• Food Safety and Hygiene Regulations (under Malaysian Ministry of Health)
• Likely to comply with ASEAN Cosmetic Directive equivalents for labeling and packaging requirements.

These allow Takahari’s products to be exported and sold in religiously and culturally sensitive markets.

Brand Presence and Consumer Engagement

Takahari owns several recognizable snack brands including:

• Coco Delite
• Abangku Cheese
• Abangku Udang

These brands are regularly featured in local wholesale catalogs and at Malaysian food trade expos. Consumer perception indicates:

• High brand recall among East Malaysian households
• Popular demand for prawn-flavored and cheese-based snacks
• Competitive price positioning, making them accessible to a broad demographic

Major Achievements

• Expanded product portfolio to over 20 SKUs within a decade of operation.
• Secured export distribution in multiple ASEAN countries, including Indonesia, Brunei, and Thailand.
• Developed multiple in-house brands with strong local resonance.
• Gained inclusion in regional wholesale and B2B food supply chains.

Takahari Marketing Sdn. Bhd. continues to grow its market share by combining cultural relevance, quality manufacturing, and consistent supply of halal-certified snacks to both Malaysian and international consumers.