Exhibiting at Thaifex - Anuga Asia 2025

Chaozhou Burton Foodstuff Co., Ltd., based in Chaozhou, China, is a specialized confectionery manufacturer known for its vibrant portfolio of novelty candies, jellies, chocolates, and seasonal treats. With a commitment to playful innovation and international quality standards, Burton has become a prominent exporter of children’s and novelty sweets under the brand Burton, catering to diverse markets across Asia, Europe, Africa, and the Americas.

Core Business and Product Portfolio

Burton Foodstuff focuses on a comprehensive line of fun, interactive, and flavored confections. Their product categories include:

• Toy Candy: Edible products combined with toy components, such as spinning tops and figurines
• Spray and Liquid Candy: Fruit-flavored syrup dispensers and gel sweets
• Popping Candy: Crackling crystal candies with various fruit flavors
• Marshmallows: Soft and colorful twists and shapes
• Fruit Jelly and Pudding Candy: Chewy and soft jellies in cups and pouches
• Lollipops and Bubble Gum: Standard and multi-layer novelty sticks
• Chewing Gum and Press Candy: Compressed sugar-based treats in creative shapes
• Chocolate and Milk Candy: Individually wrapped treats for children and gift packs
• Candy in Containers: Toys integrated with edible components (e.g., animal shapes, cartoon containers)
• Biscuit and Soft/Hard Candy: Shelf-stable baked and sugar-based sweets

This expansive catalog supports a wide range of private label requests, promotional products, and seasonal variations for holidays and festivals.

Specialization and Unique Selling Proposition

Chaozhou Burton is renowned for:

• Child-centric product innovation, fusing toys with candy formats to enhance the experience.
• Creative packaging solutions that appeal to young demographics and drive impulse purchases.
• Agile production lines capable of fulfilling customized mold designs and branding requirements.
• Extensive product diversity, allowing international distributors to source multiple confectionery types from a single supplier.

Their strategy centers on entertainment-based confectionery, capturing the emotional and sensory aspects of candy consumption, particularly among children.

Manufacturing and Quality Assurance

Burton’s production facility in Chaozhou includes:

• High-speed automated candy forming and wrapping machines
• Injection molding systems for plastic components in toy candy
• In-house design and molding department for customized product development
• Flavor laboratories developing tropical, citrus, cola, and milk-based profiles

The facility complies with international food safety and quality standards, ensuring products are suitable for global retail distribution.

Certifications include:

• ISO 22000
• HACCP
• HALAL Certification
• FDA registration for selected SKUs exported to the U.S.
• BRC standards compliance for certain product lines

Export Performance and Global Reach

Chaozhou Burton is a major player in global confectionery export, with distribution across:

• Asia: Thailand, Philippines, Indonesia, Malaysia, Vietnam
• Middle East: UAE, Saudi Arabia, Iran, Egypt
• Europe: Poland, Czech Republic, Germany, UK
• Africa: Nigeria, Kenya, South Africa
• Americas: Mexico, Colombia, Peru

The company participates regularly in major global trade fairs including ISM Cologne, Canton Fair, and Dubai World Trade Centre Food Shows.

Export data from platforms such as Volza and ImportYeti confirm hundreds of annual shipments with toy candy, popping candy, and jelly cups as top export performers.

Target Customers

Chaozhou Burton primarily caters to:

• Importers and distributors of novelty candy and seasonal sweets
• Retailers and supermarkets targeting family and children-focused products
• Promotional campaign partners requiring branded candy packs
• Private-label clients in Latin America, MENA, and ASEAN regions

Their competitive pricing and wide SKU variety make them ideal for mass-market targeting.

Certifications and Regulatory Compliance

The company maintains compliance with:

• ISO 22000 Food Safety Management System
• HACCP protocols for hygienic production
• HALAL Certification, ensuring product compatibility in Islamic markets
• U.S. FDA Registration for relevant exports
• Customs and packaging regulations for EU and North American buyers

Each batch is subject to microbial testing, heavy metal screening, and allergen control, ensuring food safety from production to port.

Brand Positioning and Marketing

The Burton brand is positioned as a fun, energetic, and youth-focused confectionery label, often leveraging:

• Bright, collectible packaging
• Interactive designs with characters and toys
• Low unit cost per item, enabling high-volume sales in price-sensitive markets
• Seasonal editions for Halloween, Christmas, Ramadan, and other holidays

Marketing initiatives often align with distributor promotions and in-store merchandising strategies rather than direct-to-consumer campaigns.

Leadership and Governance

The company is managed by Mr. Justin Xue, who brings extensive experience in international trade, product design, and production management. His strategic direction emphasizes innovation, regulatory compliance, and long-term distributor partnerships.

Digital Engagement

While the company maintains a minimal public digital presence, it actively provides:

• Product brochures and catalogs via its official website
• Video demonstrations on YouTube and trade portals
• Trade show participation for lead generation and buyer engagement

These tools facilitate effective communication with global buyers and showcase Burton’s capabilities.

Summary

Chaozhou Burton Foodstuff Co., Ltd. is a global leader in novelty and toy-based confectionery manufacturing. Through its broad product spectrum, flexible OEM services, and commitment to international compliance, Burton has successfully built long-term partnerships with candy distributors and retailers worldwide. With a focus on joy, creativity, and safety, the company continues to sweeten global markets—one fun treat at a time.