Exhibiting at Thaifex - Anuga Asia 2025

Chaozhou Chaoan Wangqing Foods Co., Ltd., located in Chaozhou, Guangdong Province, China, is a leading confectionery manufacturer and exporter with a strong global presence. The company operates under the brand name Wangqing, delivering a wide range of high-quality, creative, and affordable candy products to over 50 countries worldwide. With decades of experience in candy production, Wangqing has built a reputation for variety, innovation, and compliance with international food safety standards.

Core Business and Product Portfolio

Wangqing Foods offers a diverse and comprehensive line of confectionery products, including:

• Hard Candies: Assorted fruit flavors, filled and unfilled variants
• Soft Candies: Chewy milk candy and fruity textures
• Lollipops: Round, flat, and shaped varieties with toy components
• Bubble Gum: Fruit-flavored gum with long-lasting chew
• Marshmallows: Colorful and twisted marshmallow options
• Gummy Candies: Bears, fruits, worms, and custom shapes
• Compressed Candies: Tablet-style candies in tins and packets
• Powder and Spray Candies: Innovative flavor delivery formats
• Toy Candies: Candy integrated with interactive toys for children
• Chocolate Candies: Shell-coated chocolates, filled bonbons
• Jelly Candies: Cup jelly and stick jelly in tropical and dessert flavors

Their extensive catalog supports B2B sales, private label partnerships, promotional campaigns, and international branding needs.

Specialization and Unique Selling Proposition

Chaozhou Wangqing Foods is distinguished by:

• Wide product variety across all candy categories
• OEM/ODM production flexibility, allowing custom flavors, shapes, and packaging
• Child-friendly, toy-integrated candy innovations, appealing to global retail buyers
• In-house mold and design department enabling rapid product development
• Cost-effective production capabilities with high-volume output suitable for emerging markets

The company is particularly strong in the toy candy segment, integrating edible components with collectible toys that drive repeat purchases.

Manufacturing and Quality Assurance

Wangqing Foods operates a large-scale, modern facility in Chaozhou featuring:

• High-speed automatic candy-forming machines
• Injection molding for toy components
• Automated packaging and labeling systems
• Flavor mixing and extrusion equipment
• Dedicated QA/QC labs and food safety inspection zones

The factory has a monthly production capacity exceeding 2,000 metric tons, catering to wholesale and distributor-level clients.

The facility complies with international standards, with certifications including:

• ISO 22000: Food Safety Management System
• HACCP Compliance
• HALAL Certification for key markets in the Middle East and Southeast Asia

Export Markets and Global Distribution

Wangqing Foods has a strong global footprint with exports to:

• Asia: Indonesia, Philippines, Vietnam, Thailand, India
• Middle East: UAE, Saudi Arabia, Iraq, Jordan
• Europe: UK, Poland, Romania, Russia
• Africa: Nigeria, Ghana, Egypt, South Africa
• Americas: Mexico, Colombia, Peru

Participation in trade fairs such as Canton Fair, ISM Cologne, and Gulfood reinforces their global visibility and distributor relationships.

Trade data indicates over 500 shipments annually, with the highest volumes in toy candy, lollipops, and cup jelly segments.

Customer Segments

Wangqing serves a broad range of customer categories:

• Importers and wholesale distributors
• Supermarket and hypermarket chains
• Specialty candy and toy retailers
• Seasonal promotion managers
• Private-label food brands

Their flexible MOQs, fast production lead times, and multilingual support enable seamless international partnerships.

Certifications and Regulatory Compliance

Wangqing ensures compliance with global regulatory norms through:

• HALAL Certification for Muslim-majority markets
• FDA Registration for U.S.-bound SKUs
• EU packaging and labeling compliance for food exports
• Regular testing for microbial safety, heavy metals, and shelf life under QA protocols

All ingredients are sourced from certified suppliers, and allergen-free options are available on request.

Brand Identity and Marketing Strategy

The Wangqing brand is known for:

• Colorful, engaging packaging that appeals to children
• Affordable pricing, allowing competitive positioning in developing and price-sensitive markets
• Focus on novelty and interactivity, especially through toy candies and surprise pack formats
• Seasonal editions for Christmas, Halloween, Ramadan, and local holidays

The brand has gained traction in global retail through eye-catching visuals and collectible campaigns.

Leadership and Company Vision

Wangqing Foods is led by Mr. Yang Guixin, who brings extensive experience in global confectionery trade and product innovation. His leadership has driven the company’s continuous improvement in quality, design, and client satisfaction. The company envisions becoming a global leader in value-confectionery with an emphasis on safety, creativity, and adaptability.

Digital Presence and Media Tools

While Wangqing maintains a modest public digital presence, they offer:

• Detailed online catalogs and order forms through their official website
• Sample requests and quote support for importers and distributors
• YouTube-hosted company videos showcasing production lines and product categories
• Interactive brochures with high-resolution visuals for trade promotion

These tools enhance global customer onboarding and strengthen buyer confidence.

Summary

Chaozhou Chaoan Wangqing Foods Co., Ltd. is a dynamic, export-oriented confectionery manufacturer offering a diverse range of candies and sweets designed for fun, flavor, and affordability. With robust production capabilities, global certifications, and creative product development, Wangqing continues to be a trusted partner to candy distributors, retailers, and importers across more than 50 countries. Their focus on child-friendly novelty products and reliable delivery systems makes them a key player in the global value-confectionery industry.