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Exhibiting at Anuga Select Brazil 2025

E.195
Centro de Convenções - Distrito Anhembi
8 Apr - 10 Apr, 2025

Product Offerings

Products:

Gourmet Cheese Breads: Classic Cheese Bites, Chocolate Cheese Bites, Chili Cheese Bites, Finger Cheese Bites

Chipa: Traditional Paraguayan Cheese Bread

Cheese Bites is a premium Brazilian brand specializing in authentic gourmet cheese bread, globally known as "pão de queijo." With roots in Vinhedo, São Paulo, the brand is part of Nóbrega Pães—a renowned bakery and frozen food manufacturer—bringing a modern twist to Brazil’s traditional cheese bread culture and exporting it to international markets.

Core Business

Cheese Bites operates under the umbrella of Nóbrega Pães, focusing exclusively on frozen gourmet cheese bread for both retail and food service segments. The company has built a niche by offering high-quality, pre-baked, ready-to-bake cheese bread products using traditional recipes and carefully sourced ingredients. Their operations emphasize international compliance, frozen supply chain logistics, and branding excellence.

Product and Service Offerings

Cheese Bites offers a unique range of products that align with both traditional South American flavors and global culinary trends:

  • Gourmet Cheese Bites:

    • Classic Cheese Bites: The flagship product, made with premium cheese and tapioca flour.
    • Chocolate Cheese Bites: A sweet variant combining cocoa and cheese dough.
    • Chili Cheese Bites: Infused with spicy pepper for bold flavor lovers.
    • Finger Cheese Bites: Slender sticks perfect for finger food and sharing platters.
  • Chipa:

    • Inspired by traditional Paraguayan cheese bread, offering a denser texture and smoky flavor.

All products are pre-baked and frozen, designed for easy preparation in both household and commercial ovens.

Specialization and USP

Cheese Bites’ differentiation lies in:

  • Fusion of heritage and innovation, blending traditional Brazilian cheese bread recipes with modern formats and international flavor profiles.
  • Use of authentic ingredients including artisanal cheese, gluten-free cassava starch, and locally sourced seasonings.
  • Ready-to-bake format optimized for retailers, foodservice operators, and convenience food outlets.
  • Strong branding with multilingual packaging supporting exports to North America, Europe, and the Middle East.

Financial Strength

As part of Nóbrega Pães, Cheese Bites benefits from solid financial backing and operational infrastructure:

  • Estimated sales from frozen cheese bread products alone surpass BRL 15 million annually.
  • International business has seen year-on-year growth of 18–22% over the past three years.
  • Export volumes increased by over 40% in 2023, driven by strategic partnerships with distributors in the United States, Canada, and UAE.

Shipment and Export Data

According to trade data and partner distribution reports:

  • Cheese Bites exports to over 12 countries, including the United States, Canada, United Kingdom, United Arab Emirates, and Japan.
  • Top markets: USA (East Coast retail chains), UK (gourmet food shops), UAE (hospitality sector).
  • Export certifications include ANVISA, FDA, and Halal compliance for Muslim markets.
  • Each year, the company ships more than 200 tons of frozen pão de queijo internationally.

Target Market

Cheese Bites products cater to both retail and B2B clients:

  • Retail Consumers: Health-conscious and gourmet-focused customers looking for gluten-free snack alternatives.
  • Distributors and Retail Chains: Supermarkets, gourmet food stores, and convenience outlets.
  • Foodservice Clients: Hotels, airlines, restaurants, and cafés seeking unique frozen bakery options.
  • Specialty Retailers: Latin and ethnic food importers targeting Brazilian communities abroad.

Capabilities

The production facility in Vinhedo is modern and export-ready:

  • Cold-chain infrastructure with blast freezing and vacuum packaging.
  • Customizable production lines for private label and co-branding options.
  • Certified with Good Manufacturing Practices (GMP) and equipped for HACCP compliance.
  • Full traceability system and multilingual labeling for export markets.

Certifications and Compliance

Cheese Bites adheres to international food quality and export standards:

  • ANVISA-certified for health and hygiene compliance in Brazil.
  • HACCP and ISO-compliant manufacturing protocols.
  • FDA-compliant for U.S. export.
  • Halal Certification for selected SKUs exported to Muslim-majority countries.

Customer Testimonials

“Cheese Bites has transformed our frozen food section—customers come back for the texture and authenticity. We couldn’t find anything similar in the category.”
— Thomas Weir, Category Manager, Fine Foods Retail, London

“As a café owner, the ready-to-bake Cheese Bites save us labor and offer gourmet quality. The chocolate version is a hit with kids.”
— Ana Gómez, Café Proprietor, Miami, FL

Major Achievements

  • Recognized by APEX-Brasil as a featured export-ready brand in the frozen bakery segment.
  • Participation in international trade shows including SIAL Paris, Fancy Food Show (NYC), and Gulfood Dubai.
  • Ranked among the Top 3 Brazilian pão de queijo exporters by trade portal ConnectAmericas.
  • Developed custom packaging and bilingual branding for North American and Gulf markets.

Cheese Bites continues to elevate Brazil’s most beloved snack to global tables, combining craftsmanship, convenience, and cross-cultural appeal to meet the evolving demands of the gourmet frozen food industry.