Chef Works Middle East, operated by FSL Foods FZE and based in Dubai, United Arab Emirates, is the official distributor of the globally recognized Chef Works brand across the Middle East. The company specializes in manufacturing and distributing high-performance culinary and hospitality apparel designed for the rigors of professional kitchens, restaurants, hotels, and F&B operations.
Company Background
Chef Works Middle East operates under FSL Hospitality, a division of FSL Foods FZE. As an extension of the internationally respected Chef Works Inc. (USA), the brand’s Middle Eastern arm delivers regionally tailored uniforms, workwear, and accessories to meet the evolving needs of hospitality professionals. Its Dubai base allows it to serve clients across the GCC, Levant, and North Africa with efficiency and localized expertise.
Core Business
Chef Works Middle East focuses on:
- Manufacture and distribution of professional culinary and hospitality uniforms.
- Customization services including embroidery and private labeling.
- B2B supply solutions for hotels, restaurants, caterers, cruise liners, and institutional clients.
- Retail and wholesale channels throughout the Middle East.
Product Portfolio
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Chef Apparel:
- Chef Jackets: Arcadia, Springfield, Montreal Cool Vent™.
- Chef Pants: Lightweight, Baggy, Slim Fit.
- Chef Hats: Beanies, Toques, and Skull Caps.
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Aprons:
- Bib Aprons: Austin Bib Apron, Rockford Bib Apron.
- Waist Aprons: Boulder Waist Apron, Dorset Waist Apron.
- Bistro Aprons: Urban bistro styles with utility pockets.
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Shirts:
- Dress and Bistro Shirts: Avignon Bistro Shirt, Detroit Shirt.
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Women’s Apparel:
- Chef Coats & Shirts: Specifically tailored for fit and function.
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Accessories:
- Suspenders, utility neck straps, beanies, belts.
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Hospitality Uniforms:
- Apparel for front-of-house staff including banquet jackets, ties, and host uniforms.
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Embroidery Services:
- In-house custom embroidery for logos, names, and branding.
Unique Selling Proposition (USP)
- Innovative Fabric Technologies: Including Cool Vent™, stretch, moisture-wicking, and stain-resistant materials.
- Fashion Meets Function: Modern, urban-inspired designs that combine professional aesthetics with comfort and utility.
- Customization & Branding: Ability to personalize uniforms for brand consistency.
- Extensive Size Ranges: Inclusive fit options for various body types and job roles.
Financial & Market Insights
Chef Works Middle East serves a significant portion of the regional hospitality and F&B apparel market, especially in the GCC hospitality and fine dining sectors.
- Estimated Client Base: 2,000+ B2B clients including global hotel chains and award-winning restaurants.
- Growth Trajectory: Double-digit growth year-on-year, aligned with regional tourism and F&B expansion.
- Retail Penetration: Products available via local distributors and online storefronts in UAE, KSA, Qatar, Kuwait, and Bahrain.
Shipment and Export Data
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Regional Warehousing: Operates fulfillment centers in UAE to serve fast-moving stock.
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Imports: Source materials and finished goods from Chef Works global manufacturing units.
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Export Operations: Supplies customized and stock uniforms across GCC, Levant, and parts of Africa.
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Logistics Estimates:
- Ships thousands of SKUs monthly, including both standard and custom-embroidered apparel.
- Supports large-scale hotel and restaurant pre-openings with bulk orders and phased deliveries.
Target Market
- Hospitality Groups: Global and regional hotel chains, resorts, and cruise lines.
- F&B Brands: Fine dining, quick service restaurants, cafes, and caterers.
- Educational Institutions: Culinary schools and hospitality training academies.
- Event Organizers: Catering staff apparel for expos, weddings, and corporate banquets.
Capabilities
- Embroidery & Branding Studio: On-site capabilities for fast turnaround on custom logos and designs.
- Sales Consultancy: Dedicated account managers for B2B procurement and project-based rollouts.
- Omnichannel Sales: Operates B2B portal, online shop, and regional distributor network.
- Sampling & Fitting Services: Provided for hotel openings and large-scale F&B operations.
Certifications and Compliance
- ISO-Compliant Manufacturing Partners: Ensure quality, durability, and worker welfare.
- Anti-Microbial & Flame Retardant Fabrics: Available for select job roles requiring safety specifications.
- Size and Fit Verified: Tailored according to international hospitality standards for male and female teams.
Customer Testimonials
Chef Works Middle East receives consistent praise for its style, comfort, and functionality. An executive chef at a 5-star Dubai hotel shared: “The Arcadia chef coat is both elegant and breathable. My team looks sharp and feels comfortable even during service rush.” Another restaurant operator noted: “Branding our aprons and jackets has given us a unique identity—Chef Works made it seamless.”
Major Achievements
- Uniformed over 15,000 hospitality professionals across the Middle East.
- Official apparel partner for multiple international culinary events in Dubai and Abu Dhabi.
- Featured in major hotel pre-openings including Hyatt, Marriott, and IHG properties.
- Launched Arabic-language retail and support operations for localized service delivery.
Chef Works Middle East, under FSL Foods FZE, continues to redefine hospitality fashion by providing globally respected, functional, and contemporary uniforms. As the industry grows, the brand remains the preferred choice for culinary and hospitality professionals across the region.
