Organic Tea: Yunshan Collection Organic Tea Series
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Niulan Pit Rougui
Yunshan Collection Organic Tea Series
Cheng Tea is a specialized Chinese tea producer and exporter known for its focus on traditional Wuyi rock teas and premium organic loose-leaf teas. Founded with a mission to preserve the essence of authentic Chinese tea craftsmanship, Cheng Tea cultivates, processes, and exports high-quality teas that reflect the terroir and rich cultural heritage of China’s most renowned tea-growing regions.
Company Overview
Under the leadership of Bowen Shao, Cheng Tea has positioned itself as a premium tea brand with a dedication to authenticity, sustainability, and artisanal craftsmanship. Although detailed corporate infrastructure and headquarters information are not publicly disclosed, the company's strong reputation in specialty tea circles and trade events highlights its presence within the premium segment of China's tea export industry.
Product Portfolio
Cheng Tea offers a curated selection of handcrafted teas, emphasizing flavor purity, single-origin traceability, and traditional processing methods. Their collection focuses primarily on rare and heritage teas from the Wuyi Mountains and organically cultivated regions.
Key Product Lines:
Wuyi Rock Tea
Niulan Pit Rougui: A top-grade oolong tea grown in the rocky, mineral-rich soils of the Wuyi Mountains. Characterized by its rich cinnamon aroma, roasted finish, and layered mineral complexity. Hand-harvested and charcoal roasted.
Organic Tea
Yunshan Collection Organic Tea Series: A limited edition series grown in high-altitude, pesticide-free environments. This line features teas that are certified organic and processed using traditional sun-drying and hand-rolling techniques.
Each tea batch is sourced from specific farms or micro-lots and produced in small quantities to ensure quality and consistency.
Unique Selling Proposition (USP)
Cheng Tea differentiates itself through its focus on terroir-driven tea and limited-batch exclusivity, positioning its brand as a purveyor of high-end Chinese tea. Its USPs include:
Single-Origin Teas: Each tea is harvested from traceable tea gardens with distinctive soil, climate, and altitude conditions.
Traditional Craftsmanship: Emphasis on hand-plucked, sun-withered, and charcoal-roasted processes to preserve centuries-old methods.
Organic and Sustainable Farming: No chemical fertilizers or pesticides; only traditional ecological farming is used.
Export Readiness: Teas are processed and packaged to meet international food safety and labeling standards.
These attributes make Cheng Tea particularly attractive to high-end retailers, tea sommeliers, and health-conscious consumers in international markets.
Target Market and Distribution
Cheng Tea targets a niche but growing segment of the global premium tea market, including:
Boutique tea retailers
Michelin-starred restaurants and specialty cafes
Wellness and lifestyle brands focused on organic beverages
Private collectors and connoisseurs of Wuyi and organic Chinese teas
The company participates in major international tea expos and trade shows to connect with importers and distributors. While no direct-to-consumer platform is publicly listed, the brand has visibility in curated global tea collections and private-label collaborations.
Production and Sourcing
Cheng Tea's production centers on the Wuyi Mountain area in Fujian province and select organic-certified tea gardens in other high-altitude zones of China. Key elements of their production process include:
Harvesting: Manual picking during peak seasons to ensure leaf integrity
Processing: On-site traditional processing including withering, bruising, oxidation, and roasting
Aging and Roasting: Extended charcoal roasting for Wuyi oolongs, with rest periods to mellow flavors
Packaging: Vacuum-sealed, nitrogen-flushed packaging to preserve freshness and aroma
Production volumes are intentionally kept low to maintain quality, with each tea batch accompanied by tasting notes and farm provenance.
Quality Assurance and Certifications
While specific certifications are not listed, the Yunshan Organic Tea Series is indicated to follow international organic standards. The company’s internal quality control includes:
Multi-stage tasting and grading
Moisture and oxidation level checks
Pesticide and heavy metal residue testing
Traditional storage methods that promote maturation for oolong and dark teas
Customer Testimonials and Brand Reputation
Cheng Tea is favorably reviewed in specialty tea forums and among connoisseurs for:
Rich, layered flavor profiles
Consistent leaf quality and aroma
Ethically sourced and sustainably produced offerings
Artisan-style packaging and presentation
High-end tea bloggers and sommeliers have praised Cheng Tea for delivering teas that are “authentically expressive of origin” and “memorable for their complexity and clean finish.”
Major Achievements
Featured in curated premium tea sets at international expos and tea culture events
Established export relationships with boutique retailers in North America and Europe
Launched the Yunshan Collection as a distinct brand identity for organic premium teas
Gained recognition among Wuyi rock tea specialists for quality roasting and sourcing practices
Cheng Tea continues to advance the appreciation of Chinese tea heritage by offering meticulously crafted, small-batch teas that speak to tradition, terroir, and the evolving global taste for purity and provenance.
