Exhibiting at World Tea Expo 2025

Bhauram Jodhraj, headquartered in Guwahati, India, is a prominent and legacy-rich tea manufacturing and export company with roots dating back to the early 20th century. With a strong presence in the premium Indian tea segment, the company has established itself as a reputable player known for quality production, ethical sourcing, and consistent international trade.

Company Background

Founded in 1917, Bhauram Jodhraj is one of India’s longest-standing tea businesses, carrying over a century of heritage in tea cultivation, blending, and export. The firm has successfully transitioned across generations, combining traditional practices with modern innovations to meet the global demand for fine Indian teas.

Core Business and Operations

Bhauram Jodhraj specializes in the manufacturing, blending, packaging, and export of Indian teas. The company sources its leaves primarily from the rich and fertile tea gardens of Assam and West Bengal, ensuring high-quality raw materials for all product lines.

The company operates under two flagship brands:

• AM’cha – its premium retail brand
• The Blending Co. – a B2B tea solutions brand aimed at wholesalers and institutional buyers

Product Offerings

The diverse product portfolio is tailored to both domestic and international markets:

• CTC Tea

  • OF1 CTC Tea
  • BOP SM CTC Tea
  • BP1 CTC Tea
  • BP CTC Tea

• Orthodox Tea

  • FOP Orthodox Tea
  • OBPS Orthodox Tea
  • GBOP Orthodox Tea
  • GFOP Orthodox Tea

• Blended Tea

  • Regular Blend Tea
  • Premium Blend Tea
  • Quality Blend Tea

• Dust Tea

  • PD Dust Tea
  • Black Dust Tea

• Premium Tea

  • AM’cha Premium Tea

The company's ability to blend both traditional and custom tea blends has given it a strong foothold in the B2B and retail segments.

Unique Selling Propositions (USP)

• Over 100 Years of Legacy: With operations dating back to 1917, the company has earned trust in global markets.
• Vertical Integration: Control from sourcing to blending and packaging ensures product integrity.
• Certified and Ethical Sourcing: Sourcing directly from tea estates minimizes the middle layer and ensures quality and traceability.
• Customization: Offers tailored blends and packaging for institutional buyers.

Financial and Trade Performance

Though detailed financials are not publicly available, Bhauram Jodhraj is recognized in Indian export directories as a consistent player in tea exports:

• Annual Export Volume: Estimated 80–120 metric tons of tea exported annually based on trade platform data.
• Key Export Markets: Middle East, Southeast Asia, CIS countries, and North America.
• Major Buyers: Distributors, specialty tea retailers, and private-label brands.

The brand “AM’cha” has gained increasing traction in urban Indian retail spaces and export markets due to its premium branding and packaging.

Supply Chain and Distribution

• Primary Processing Hub: Guwahati, Assam
• Secondary Distribution Points: Siliguri, Kolkata, Mumbai
• Export Logistics: Ports of Kolkata and Nhava Sheva used for international shipments

The company uses both FOB and CIF terms for export operations and maintains ISO-compliant warehousing practices.

Target Market

• Retail chains and supermarkets (under the AM’cha brand)
• Horeca (Hotel, Restaurant, Catering) sectors
• Institutional and wholesale buyers
• International tea buyers and distributors
• Private-label clients in the export market

Capabilities

• In-house Blending and Tasting Team
• State-of-the-Art Packaging Facilities
• Custom Branding for Private Labels
• Responsive Supply Chain Infrastructure

The company offers bulk packaging (25kg, 50kg) as well as consumer-ready packs (100g, 250g, 500g) depending on buyer requirements.

Certifications and Compliance

• FSSAI Registered
• Tea Board of India Certified Exporter
• GST Compliant
• In adherence with Indian and international food safety regulations, including customized compliance support for buyers in Europe and the US.

Customer Testimonials

• “We have been sourcing from Bhauram Jodhraj for over 5 years. Their consistency and custom blends have helped us scale our private-label brand in the UAE.” — Distributor, Dubai
• “AM’cha is one of the few Indian brands that delivers truly premium Assam tea in consumer packs that appeal to international audiences.” — Specialty Tea Retailer, UK

Key Achievements

• Successfully launched AM’cha Premium Tea in domestic and export markets
• Over 1,000 metric tons of tea exported cumulatively over the past decade
• Recognized by the Tea Board of India for consistent export contributions
• Developed a portfolio of over 40 custom tea blends for international clients

Bhauram Jodhraj continues to blend heritage with innovation, aiming to become a global ambassador for Indian tea, while retaining its core values of authenticity, sustainability, and excellence.