Spices and Seasonings, Condiments and Sauces
Seasonings: Clásico Seasoning, Clásico Reduced Sodium, Habanero Seasoning
Hot Sauces: Mild Hot Sauce, Fruity Chamoy Hot Sauce
Dry Chilies: Chile Ancho, Chile de Árbol, Chile Guajillo, Chile Pasilla
Industrias Tajín, S.A. de C.V., known globally as Tajín, is a leading Mexican food company specializing in the production of chili-lime-based seasonings and sauces. Headquartered in Zapopan, Jalisco, Mexico, Tajín has become a household name across North America and beyond, particularly recognized for its flagship product, Tajín Clásico—a tangy, spicy blend of chili peppers, lime, and sea salt that has revolutionized how fruits, snacks, and beverages are seasoned.
Founded in 1985 by Horacio Fernandez, Tajín originated from a family recipe and quickly scaled from local popularity to global recognition. The brand name “Tajín” was inspired by the pre-Columbian archaeological site El Tajín, reflecting the company’s deep cultural and culinary roots in Mexican tradition.
Today, Tajín products are available in more than 35 countries and have become a staple in households, restaurants, and retail stores. The U.S. market, served primarily through its Houston-based subsidiary, Tajín International Corp., represents one of the company’s largest and fastest-growing segments.
Tajín’s business centers on chili-lime flavor innovation applied to a variety of seasoning and sauce formats. Its products are widely used to enhance fresh produce, snacks, cocktails, desserts, and traditional dishes, bringing a zesty, umami-rich kick that is instantly recognizable.
Tajín has successfully positioned its products as healthy flavor enhancers—most products are low in sodium, gluten-free, and contain no artificial colors or preservatives—making them appealing to health-conscious consumers and the growing Hispanic and mainstream culinary markets.
Tajín products are available in a range of formats including shaker bottles, single-serve sachets, squeeze bottles, and industrial foodservice packaging.
Tajín’s USP lies in its:
The company’s ability to maintain authenticity while scaling globally has made it one of the most recognizable brands in the ethnic and international grocery segments.
Tajín’s U.S. operations report significant year-over-year growth. According to Nielsen data, Tajín Clásico seasoning ranks among the top-selling dry seasonings in Hispanic food categories at major retailers including Walmart, Target, Kroger, and Amazon.
In 2022 alone, Tajín experienced double-digit growth in the U.S., driven by the increasing popularity of Latin-inspired flavors and a surge in social media-driven recipes featuring the product. The company maintains a strong presence in convenience stores, produce sections, and ethnic aisles, with strategic retail and foodservice partnerships.
Tajín is available in:
Tajín’s supply chain integrates manufacturing in Mexico with international distribution hubs. The company operates its U.S. sales and marketing operations from Houston, Texas, enabling close proximity to key markets and logistical infrastructure.
Key distribution channels include:
These certifications ensure product consistency, safety, and compliance across global markets.
Tajín maintains a powerful marketing presence across social media, collaborating with influencers, chefs, and food bloggers to promote recipe ideas and creative applications. The company has launched viral campaigns such as #TajinIt and seasonal product bundles targeting TikTok and Instagram audiences.
Their marketing strategy integrates:
Consumers consistently praise Tajín for its ability to enhance flavor without overpowering food. It is especially favored for use on mangoes, watermelon, pineapple, popcorn, avocado toast, micheladas, and margaritas.
Professional chefs and culinary schools have also adopted Tajín as a staple in modern Mexican and fusion cuisine.
Industrias Tajín continues to lead the Latin seasoning category through flavor innovation, clean ingredients, and cultural authenticity—making it a global ambassador for the bold, bright flavors of Mexico.
