Exhibiting at Thaifex - Anuga Asia 2025

Cho Heng Rice Vermicelli Factory Co., Ltd. is Thailand’s foremost manufacturer and exporter of rice flour, rice starch, and rice vermicelli products. Operating under the well-recognized brand "ERAWAN," the company has built an international reputation for quality, innovation, and consistency in rice-based ingredient production, supplying to over 40 countries worldwide.

Company Background

Established in 1933, Cho Heng Rice Vermicelli Factory Co., Ltd. is a third-generation family-owned enterprise headquartered in Nakhon Pathom, Thailand. With over 90 years of experience in rice processing, the company has pioneered industrial applications of rice flour and starch in Southeast Asia. Its long-standing expertise, combined with technological innovation and sustainable practices, positions Cho Heng as a leader in the global rice ingredient market.

Core Business

The company specializes in the milling and processing of rice into premium-grade rice flour, starches, and rice-based vermicelli. Its products serve as foundational ingredients for a wide range of industries, including food manufacturing, confectionery, bakery, noodle production, ready meals, baby food, and even pharmaceuticals.

Product and Service Offerings

Cho Heng offers a comprehensive portfolio of rice-based products, including:

• Rice Flour Products:

  • White Rice Flour
  • Glutinous Rice Flour
  • Rice Starch
  • Waxy Rice Starch
  • Modified Rice Starch

• Rice Vermicelli Products:

  • Rice Vermicelli (dry and instant formats)
  • Rice Stick Noodles

• Ready-Mixed Confectionery Flour:

  • Pre-blended flours for confectionery and dessert applications tailored for industrial use

All products are developed with high consistency, fine particle sizing, and low moisture content, ensuring compatibility with automated manufacturing processes.

Specialization and Core USP

Cho Heng’s unique strengths include:

• Vertical integration from rice sourcing to milling and packaging
• Customized starch and flour solutions for global B2B clients
• Advanced milling and drying technology for premium particle uniformity
• Dedicated R&D team supporting innovation in food and industrial formulations
• Global-standard certifications for food safety and quality

As a pioneer in Thailand’s rice flour industry, Cho Heng delivers ingredients that are naturally gluten-free, preservative-free, and compliant with clean-label trends.

Financials

Though specific financial figures are not disclosed publicly, Cho Heng is considered a market leader in its domain. Companies of similar scale with comparable global footprints typically achieve annual revenues ranging from $30 million to $70 million, supported by long-term export contracts and OEM manufacturing.

Shipment Records

According to data from international trade monitoring platforms like Volza and ImportYeti, Cho Heng Rice Vermicelli Factory Co., Ltd. has conducted over 750 international shipments within the past five years. Their consistent presence in major food ingredient markets includes:

• United States
• Japan
• South Korea
• Australia
• Germany
• United Kingdom
• Indonesia
• Philippines

Cho Heng’s ingredients are widely used by multinational food manufacturers and regional processors.

Target Market

The company serves a global B2B clientele, including:

• Food processing and manufacturing companies
• Bakery and dessert production facilities
• Noodle manufacturers
• Confectionery companies
• Distributors of Asian food ingredients
• Pharmaceutical and baby food producers

Their ingredients are selected for high-end formulations where texture, consistency, and stability are critical.

Capabilities

• Annual Production Capacity: Over 60,000 metric tons of flour and starch products
• Factory Space: Over 50,000 square meters of integrated processing facilities
• Technology: Precision milling, jet air classification, spray drying, and automated packaging
• R&D: Application lab to support customer formulations and product optimization
• Distribution: Global network of logistics partners and export channels

Certifications and Compliance

Cho Heng Rice Vermicelli Factory Co., Ltd. maintains a robust compliance framework with international food safety standards, including:

• GMP (Good Manufacturing Practices)
• HACCP (Hazard Analysis and Critical Control Points)
• ISO 9001 – Quality Management Systems
• FSSC 22000 – Food Safety System Certification
• Halal – Certified by Islamic religious authorities
• Kosher – Certified for Jewish dietary compliance

These certifications enable the company to serve a broad spectrum of culturally and nutritionally regulated markets.

Customer Testimonials

Cho Heng’s international clients commend:

• Exceptional consistency in product quality
• Technical support for customized ingredient applications
• Long-term reliability in delivery schedules
• Clean-label compliance and allergen-free production lines

The company’s ability to serve both large-scale and niche customers with precision ingredients is a key differentiator in a competitive landscape.

Major Achievements

• Over 90 years of uninterrupted operations, contributing to Thailand’s status as a global rice processing hub
• Export presence in more than 40 countries, spanning five continents
• Developer of Thailand’s first industrial-grade rice starch processing line
• Recognized supplier to multinational food brands for gluten-free and allergen-free applications
• Sustainability efforts, including water recycling and energy efficiency in milling operations

Cho Heng Rice Vermicelli Factory Co., Ltd. continues to uphold its legacy of rice excellence while adapting to global trends in clean-label, gluten-free, and allergen-conscious food ingredients.