Exhibiting at Thaifex - Anuga Asia 2025

Chua Hah Seng Food Product Co., Ltd., headquartered in Nakhon Pathom, Thailand, is a heritage Thai food manufacturer renowned for its premium-quality chili-based condiments, sauces, and seasonings. Operating under the iconic brands CHUA HAH SENG and TASTE THAI, the company has over six decades of history in the production and export of authentic Thai culinary staples.

Company Overview

Established in 1959, Chua Hah Seng Food Product Co., Ltd. began as a small family-run business crafting traditional Thai chili pastes. Over the years, it has grown into a fully-fledged manufacturing enterprise supplying global markets with a variety of sauces and pastes rooted in traditional Thai recipes. The company maintains a commitment to preserving authentic taste while adhering to modern food safety and export standards.

Product and Service Offerings

The company’s product portfolio spans various chili-based and dipping condiments essential in Thai cuisine:

• Chilli Pastes:

  • Original Chilli Paste: A classic Thai blend used for stir-frying, dipping, and flavoring.
  • Vegetarian Chilli Paste: A plant-based version designed for vegetarian and vegan markets.

• Chilli Oil:

  • Chilli Oil: Infused oil with deep aromatic heat used in noodles, stir-fry, and dipping sauces.

• Dipping & Cooking Sauces:

  • Sweet & Sour Plum Sauce
  • Sweet Chilli Sauce
  • Chilli Sauce
  • Tomato Ketchup
  • Cantonese Suki Sauce
  • Oyster Sauce

• Other Condiments:

  • Sour Tamarind Paste Concentrate: A tart flavor base for soups and curries.

Products are manufactured using high-quality local ingredients and traditional preparation techniques, offering international buyers an authentic Thai culinary experience.

Core Specialization and USP

Chua Hah Seng’s core strengths include:

• Authentic Thai Formulations: Recipes refined over 60+ years, preserving heritage flavors.
• Dual-Brand Strategy: CHUA HAH SENG for traditional markets and TASTE THAI for global retail distribution.
• Clean Label Ingredients: Emphasis on natural ingredients, no added MSG in select lines.
• Export-Ready Packaging: Available in consumer-ready glass bottles and bulk industrial formats.

These features position the company as a leading supplier of Thai flavor solutions for international brands, supermarkets, and foodservice channels.

Financials and Export Shipments

Although internal financials are not publicly available, global export data confirms:

• Consistent exports to over 15 countries, including the United States, Australia, Japan, Germany, and Malaysia.
• Top exported products: Original chili paste, sweet chili sauce, and suki sauce.
• Regular shipment volumes: Small pallet to full container loads, depending on buyer requirements.
• OEM partnerships: Multiple custom branding arrangements with Asian food importers in North America and Europe.

ImportYeti and TradeAtlas records highlight active trading since at least 2015, with growing repeat orders and expanded SKU lines.

Target Market

Chua Hah Seng serves both B2B and B2C channels:

• Retail supermarkets and Asian specialty stores
• Restaurants and foodservice chains
• Private label condiment brands
• Importers seeking Thai-certified sauce production partners

Its flexible product formats and authentic flavor positioning appeal to both mainstream and niche ethnic food segments.

Capabilities

• Manufacturing Facility: Located in Nakhon Pathom with HACCP-compliant lines and high-volume capacity.
• Custom Formulation: Ability to adapt spiciness, sweetness, and texture to suit market needs.
• Multilingual Labeling: Thai, English, German, Japanese, and Arabic labeling for different regions.
• Logistics Support: Full documentation and coordination for global distribution.

Certifications and Compliance

Chua Hah Seng complies with rigorous international standards including:

• GMP (Good Manufacturing Practice)
• HACCP (Hazard Analysis and Critical Control Points)
• Thailand FDA Certification
• Halal Certification for selected products
• EU and US FDA-compliant for labeling and export

These certifications enable access to markets in Europe, North America, the Middle East, and Southeast Asia.

Customer Testimonials

Although not featured on the official website, trade partners have expressed satisfaction via import-export platforms for:

• Flavor authenticity and consistency
• Long product shelf life without preservatives
• Reliable order fulfillment and export documentation

These endorsements are reflected in high re-order rates and multi-year buyer relationships.

Major Achievements

• Over 60 years of continuous operation in the Thai condiment industry
• Brands CHUA HAH SENG and TASTE THAI available in 15+ countries
• Official supplier to leading Thai restaurants in international markets
• Expanded vegetarian and Halal product lines to serve new dietary segments
• Invested in sustainable packaging initiatives for selected product lines in 2023

Chua Hah Seng Food Product Co., Ltd. continues to set the benchmark for authentic Thai condiment manufacturing, combining time-honored recipes with modern production expertise to deliver unmatched quality to international food lovers.