Coffee Sales Co., Ltd., headquartered in Bangkok, Thailand, is the proud manufacturer of the renowned Khao Shong Coffee brand. With a rich legacy dating back to 1959, the company has become a key player in Thailand’s coffee industry, offering a diverse portfolio of instant, roasted, and specialty coffee products. Combining decades of craftsmanship with modern production technology, Khao Shong is a household name across Southeast Asia and a growing exporter to international markets.
Company Background
Founded more than 60 years ago, Khao Shong began with the vision to offer premium quality coffee from Thailand’s highland regions. Over time, the company evolved into a fully integrated coffee manufacturer with capabilities spanning from sourcing and roasting to packaging and global distribution. Today, Coffee Sales Co., Ltd. continues to build upon its brand heritage while innovating for modern consumer preferences.
Core Business
Coffee Sales Co., Ltd. operates with a multi-segmented business model:
- Manufacturing and distributing Khao Shong-branded coffee products
- OEM and private label coffee production for global clients
- Exporting instant and roasted coffee to international markets
- Supplying institutional and HORECA channels across Asia
Product Offerings
Instant Coffee
- 3-in-1 Coffee Mix (Coffee, Creamer, Sugar)
- Agglomerated Instant Coffee
Roasted and Ground Coffee
- Espresso Blend
- Phin Blend (Vietnamese Style Drip)
Non-Dairy Creamer
- Coffee Creamer (Retail & Institutional Packs)
Gift Sets
- Premium Khao Shong Coffee Gift Packs
OEM Services
- Custom coffee formulations
- Private label packaging in jars, sachets, and vacuum pouches
These products are developed to meet varying taste profiles and consumption preferences across markets, from strong robusta blends to balanced instant mixes.
Specialization and Core USP
Khao Shong is known for:
- Over six decades of brand equity in the Thai and ASEAN coffee markets
- Consistent sourcing from Thailand’s highlands and global origins for blend development
- Integrated production lines for both instant and roasted coffee formats
- Agile OEM capabilities, with packaging options for retail, foodservice, and gifting
Their signature blends are celebrated for their rich aroma, bold flavor, and creamy balance—appealing to both traditional and contemporary coffee drinkers.
Financial and Export Insights
Though privately owned, the company’s export performance reflects strong business fundamentals:
- Present in more than 25 countries, including Japan, the UAE, China, South Korea, and the United States
- Export volumes exceeding 1,500 metric tons annually across all product categories
- Participated in leading food trade fairs such as THAIFEX, Gulfood, and SIAL
- Distribution partnerships with major supermarket chains in Southeast Asia
Thailand ranks among the top 20 coffee-exporting countries, and Khao Shong contributes significantly to this status through diversified export lines.
International Shipments
- Fully compliant with international customs, labeling, and food safety standards
- Products shipped under both FOB and CIF terms
- Long shelf-life packaging (12–24 months) suitable for retail and institutional export
- Vacuum-sealed ground coffee and nitrogen-flushed instant coffee sachets ensure freshness
Target Market
Coffee Sales Co., Ltd. targets:
- Retail consumers via supermarkets, convenience stores, and e-commerce
- Institutional buyers in hotels, offices, and cafes
- Importers and distributors seeking established Asian brands
- Private label clients looking to develop or scale coffee brands
Capabilities
- State-of-the-art manufacturing facilities with instant coffee and roasting lines
- Flavor development lab for custom profiling
- Flexible MOQs for OEMs, supporting both small batch and container-scale production
- In-house design team for private label packaging
Certifications and Compliance
- GMP (Good Manufacturing Practice) Certified
- HACCP Certified
- HALAL Certification
- FDA (Thailand and USA) Compliant
- ISO 9001:2015 Quality Management System
These certifications ensure that Khao Shong products are export-ready for markets with stringent quality and safety requirements.
Customer Testimonials
“Khao Shong is our top-selling Thai coffee. Customers love its consistent taste and elegant packaging.”
— Importer, Malaysia
“We launched our own brand using Khao Shong’s private label service. Their experience and product quality gave us a strong start.”
— Beverage Retailer, South Korea
Major Achievements
- One of Thailand’s oldest and most recognized coffee brands
- Export partner in over 25 countries with growing footprint in the Middle East and East Asia
- Featured brand in THAIFEX Anuga Asia and Japan’s FOODEX Expo
- Pioneer in 3-in-1 instant coffee innovation in the Thai market
- Developed custom blends for over 40 OEM clients across ASEAN and the Gulf regions
With a heritage of trust, innovation, and premium quality, Coffee Sales Co., Ltd. and the Khao Shong brand continue to shape the future of Thai coffee on the global stage.
