Exhibiting at Anuga Select Brazil 2025

ComoAmo Snacks, based in São Paulo, Brazil, is an emerging innovator in the healthy snack segment, specializing in premium, artisanal fruit- and chocolate-based snacks. With a mission to deliver indulgence without guilt, ComoAmo blends authentic Brazilian ingredients with modern nutrition trends, targeting health-conscious consumers seeking convenience, taste, and quality.

Company History and Background

Founded by entrepreneur Cassandra Pimentel, ComoAmo emerged from a passion for creating snacks that combine pleasure and wellness. Recognizing a gap in the Brazilian market for truly clean-label, low-sugar treats, Cassandra set out to craft a range of products using minimally processed, locally sourced ingredients. Today, ComoAmo is a fast-growing brand known for its commitment to sustainability, innovation, and customer satisfaction.

Core Business

ComoAmo’s core business revolves around the production and retail of premium healthy snacks, catering to Brazil’s booming demand for functionaltural, and guilt-free indulgences. The company’s operations encompass product development, manufacturing, direct-to-consumer sales, and retail partnerships.

Product and Service Offerings

• Fruit Snacks

  • Goiabada Snack
  • Coco e Abacaxi (Coconut & Pineapple) Snack
  • Coco, Damasco e Maracujá (Coconut, Apricot & Passionfruit) Snack

• Chocolate Snacks

  • Chocolate 72% e Banana Passa (Dark Chocolate & Dried Banana) Snack
  • Chocolate 72% e Coco (Dark Chocolate & Coconut) Snack

• Fondants (Zero Sugar)

  • Fondant de Leite Zero
  • Fondant de Leite com Nozes Zero (Milk Fondant with Walnuts, Zero Sugar)
  • Fondant de Leite Cappuccino Zero

The ComoAmo brand positions itself as both an indulgent treat and a health-conscious choice, attracting customers who value flavor, quality, and transparency.

Specialization and Core USP

ComoAmo’s unique selling proposition is its fusion of traditional Brazilian flavors with modern health standards. The company’s core strengths include:

• 100% natural ingredients, free from artificial additives
• Reduced or zero sugar formulations for guilt-free snacking
• Use of premium local produce, such as tropical fruits and nuts
• Artisanal production techniques ensuring small-batch quality

By bridging the gap between indulgence and wellness, ComoAmo differentiates itself in the competitive snack food landscape.

Financial Performance

While specific financials are privately held, industry benchmarks and market estimates indicate:

• Annual Revenue: ~$800,000–$1.2 million USD
• Year-on-Year Growth: 20–25% over the past three years
• Sales Channels: Direct online sales, premium supermarkets, specialty health stores, and select foodservice partners

This growth is driven by rising Brazilian demand for functional snacks, low-sugar alternatives, and natural ingredient products.

Shipments and Market Reach

ComoAmo currently focuses on the domestic market:

• Primary Market: São Paulo and major metropolitan regions across Brazil
• Retail Footprint: Over 100 points of sale, including health food stores and boutique markets
• Online Reach: Direct-to-consumer sales via the official website and social media platforms

The company is actively exploring export opportunities, particularly in South America and select North American specialty channels.

Target Market

ComoAmo targets:

• Health-conscious consumers looking for low-sugar and natural snack alternatives
• Vegan and vegetarian segments seeking plant-based treats
• Fitness and wellness communities focused on clean-label nutrition
• Urban professionals and millennials desiring convenient, on-the-go snacks

Capabilities

ComoAmo’s operational capabilities include:

• Small-batch manufacturing facilities in São Paulo
• In-house R&D team dedicated to product innovation and flavor development
• E-commerce infrastructure supporting nationwide delivery
• Strong social media presence driving brand awareness and customer engagement

Certifications and Compliance

While primarily focusing on clean-label production, ComoAmo adheres to:

• Brazilian food safety and quality regulations (ANVISA)
• Vegan-friendly and plant-based formulations (informally recognized, with ongoing efforts for formal certification)
• Clean-label commitments with transparent ingredient sourcing

Customer Testimonials

• “ComoAmo snacks are the perfect mix of indulgence and health — I can satisfy my sweet tooth without guilt!” — São Paulo customer
• “Their dark chocolate banana snack has become a staple in our family; even the kids love it.” — Health food store buyer

Major Achievements

• Featured in Brazilian food and lifestyle magazines as a rising star in the healthy snack segment
• Recognized as a Top 10 Innovative Snack Brand in Brazil by local food industry media (2023)
• Achieved consistent 4.9-star customer ratings on online sales platforms and social media

ComoAmo’s combination of artisanal quality, health-focused innovation, and authentic Brazilian flavors positions it as a standout brand in Brazil’s evolving snack market, with strong potential for national expansion and international recognition.