Conserve Italia Soc. Coop. Agricola is one of Europe’s largest agri-food cooperatives, headquartered in San Lazzaro di Savena, Italy. The group brings together over 14,000 Italian farmers and integrates agricultural production with processing and international distribution of fruit and vegetable products. Best known for its flagship brands Cirio, Valfrutta, and Yoga, Conserve Italia delivers high-quality, traceable, and sustainable food products to over 80 countries worldwide.
Core Business
Conserve Italia operates as a vertically integrated cooperative engaged in:
- Production and Processing of Tomatoes, Vegetables, and Fruits
- Manufacturing of Fruit Juices, Sauces, and Ready Meals
- Export and Distribution of Shelf-Stable Products Globally
- Brand Management and Private Label Manufacturing
The company ensures quality control across the entire value chain—from farm to finished product.
Product and Service Offerings
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Tomato Products (under Cirio, Valfrutta):
- Peeled Plum Tomatoes, Chopped Tomatoes, Tomato Puree, Sieved Tomatoes
- Cherry Tomatoes, Datterino Tomatoes, Pizza and Pasta Sauces
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Canned and Jarred Vegetables:
- Cannellini Beans, Chickpeas, Lentils, Red Kidney Beans, Borlotti Beans, Butter Beans
- Green Peas, Green Beans, Sweet Corn, Vegetable Mixes (Gran Mix)
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Fruit Juices and Beverages (under Yoga, Derby Blue):
- 100% Fruit Juices, Fruit Nectars, Smoothies
- Organic and Sugar-Free Juice Options
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Jams and Marmalades (under Valfrutta and St Mamet):
- Extra Jams (Apricot, Blueberry, Wild Berries, Strawberry, Plum)
- Marmalade (Orange, Lemon)
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Ready-to-Eat and Convenience Foods:
- Baked Beans, Pasta and Pizza Sauces, Chili Veggie, Vegetable Burritos
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Organic & Climate-Neutral Lines:
- Certified Organic Tomato and Legume Products
- Climate Neutral Certified SKUs
Specialization and Core USP
Conserve Italia's core strengths lie in its cooperative model, European brand equity, and sustainable agriculture:
- Over 14,000 farmer members across Italy supplying raw materials
- Ownership of 12 production sites in Italy, Spain, and France
- Global brand recognition with Cirio established in 1856
- Focus on traceability, food safety, and climate-conscious processing
Financials
According to company financial statements and press releases:
- Annual Turnover (2023): €993 million
- Export Share: Approx. 40% of total sales
- Employees: Over 3,000 across production and sales locations
- Top Revenue Drivers: Cirio Tomato Products, Yoga Juices, Valfrutta Vegetables
Shipment and Export Records
Based on EU trade statistics and company disclosures:
- Global Distribution in 80+ countries
- Key Export Markets: Germany, UK, France, USA, Japan, UAE
- Export Volume: Over 1.2 million tons of processed goods annually
- Logistics Infrastructure: Multi-channel distribution including retail, foodservice, and private label
Target Market
- Mass Retail Chains and Supermarkets
- Private Label Buyers across Europe and North America
- Health and Organic Food Distributors
- Foodservice and HoReCa Segments
Capabilities
- In-house R&D Labs for product development and recipe customization
- High-Capacity Filling and Packaging Lines for multiple formats
- Multilingual Private Label Services for global clients
- Sustainability Practices including solar-powered production plants
Certifications and Compliance
- IFS and BRC Global Food Safety Certifications
- EU Organic Certification
- ISO 14001 Environmental Management
- Climate Neutral Certification (selected lines)
- HACCP Implementation across all plants
Customer Testimonials
Based on retail partner and trade fair feedback:
- “Cirio is a gold standard in Italian tomato quality—consistency and brand trust.” – UK Retail Category Manager
- “Reliable private label partner for ready meals and legumes, with impeccable logistics.” – French Distributor
- “Yoga juices offer unmatched quality with heritage appeal.” – UAE Beverage Importer
Major Achievements
- Pioneer in Climate Neutral Tomato Products certified in Europe
- Acquisition of Juver (Spain) and St Mamet (France) expanding fruit and juice offerings
- Participation in SIAL, Anuga, Gulfood and major international food trade shows
- Awarded ‘Best Sustainable Cooperative’ in Italy by Legacoop Agroalimentare
- Celebrated 165+ Years of Cirio Brand Legacy
Conserve Italia continues to lead Europe’s agri-food sector with a commitment to sustainability, cooperative economics, and authentic Mediterranean taste. Its internationally acclaimed brands and integrated supply chain make it a benchmark in the global processed food industry.
