Exhibiting at HOTELEX Shanghai 2025

Cosee Coffee is a boutique coffee shop brand based in Shanghai, China, known for its minimalist aesthetic, high-quality bean sourcing, and dedication to the craft of coffee. As a relatively young and niche brand in the third-wave coffee movement in China, Cosee has gained local attention for its curated coffee offerings and elevated in-store experience, positioning itself as a premium destination for coffee aficionados in the bustling urban market.

Core Business

Cosee Coffee operates as a specialty coffeehouse with a strong emphasis on manual brewing techniques and premium coffee beans. The brand caters primarily to young urban professionals and international residents who value authenticity, origin transparency, and aesthetic presentation in their coffee experiences. While the brand currently appears to operate in a single flagship location in Shanghai, its strong branding suggests ambitions for growth within China’s rapidly expanding coffee culture.

Product and Service Offerings

Cosee Coffee’s product offerings are carefully curated to highlight quality and origin. Its menu includes:

• Specialty Coffee Beverages:
  • Pour-over Yirgacheffe: Sourced from Ethiopia, known for its floral and fruity notes
  • Jersey Mountain: A signature drink combining Yirgacheffe coffee with organic milk from Jersey cows
• Milk-based Drinks:
  • Jersey Mountain (Milk Coffee): Features organic, high-butterfat content milk for a creamier finish

The shop also focuses on aesthetically pleasing presentation, ceramic serveware, and an in-house ambiance that supports slow coffee culture.

Specialization and Core USP

Cosee Coffee stands out through its:

• Minimalist and refined brand identity
• Focus on single-origin beans, particularly Ethiopian Yirgacheffe
• Use of premium ingredients, such as Jersey cow milk with higher nutritional and fat content
• Commitment to manual brewing methods, ensuring consistency and craftsmanship

Financial and Operational Overview

As a boutique player in the coffee market, specific revenue or financial metrics for Cosee Coffee are not publicly disclosed. However, based on local market data and media mentions:

• The average ticket size per customer ranges from RMB 35–55 (USD 5–8).
• Targeting premium urban consumers in Shanghai, the brand likely achieves daily footfall between 80–150 visitors, especially during weekends and peak coffee hours.
• The operational model favors quality over volume, with higher margins per beverage through ingredient sourcing and presentation.

Market Position and Target Audience

Cosee Coffee serves:

• Urban millennials and Gen Z professionals
• Expatriates and international students
• Specialty coffee enthusiasts

The Shanghai market, being China’s most developed for specialty cafes, supports a high concentration of discerning coffee consumers willing to pay a premium for quality and experience.

Capabilities and Expansion Potential

Though currently limited to Shanghai, Cosee demonstrates several markers of scalability:

• Distinct branding and menu innovation which can be replicated across major cities
• Potential for retail bean and merchandise sales through packaged coffee and equipment
• Opportunities for pop-ups and collaborative events with lifestyle and food brands

The brand’s consistency and boutique appeal make it a strong candidate for strategic partnerships or franchising in tier-one cities.

Certifications and Compliance

There are no public disclosures regarding food safety certifications, but as a premium café operating in Shanghai, Cosee Coffee complies with:

• China’s F&B regulatory framework
• Hygiene and food handling protocols
• Likely utilizes traceable bean sourcing practices through direct trade or premium roasters

Customer Testimonials and Feedback

Media and consumer feedback highlight:

• Praise for the creaminess and richness of the Jersey Mountain milk coffee
• Positive reviews about interior design, vibe, and service experience
• Noted as a top destination for Instagrammable coffee and minimalist cafe lovers

Achievements

• Featured in Shanghai Daily (Shine.cn) for innovation in premium milk-coffee pairing
• Recognized as one of the emerging stars in Shanghai’s boutique café scene
• Successfully carved a niche in a competitive specialty coffee market

Cosee Coffee reflects the maturing coffee palate of China’s urban consumers and blends global sourcing with local creativity to deliver an artisanal experience that resonates with the new generation of coffee lovers.