Product Offerings
Products:
Coffee: Single Origin Coffee, Americano, Latte
Beverages: Tea, Specialty Drinks
Food: Pastries, Light Snacks
Wake Up & Coffee is a boutique coffeehouse brand based in Beijing, China, catering to a rapidly growing community of specialty coffee lovers and urban professionals. Known for its minimalist aesthetic, handcrafted beverages, and curated single-origin offerings, Wake Up & Coffee has become a popular name among China’s emerging third-wave coffee culture scene.
Core Business and Offerings
Operating as both a coffee shop and retail outlet, Wake Up & Coffee focuses on providing a refined café experience centered around:
-
Artisan Coffee:
- Hand-brewed Single Origin Coffee
- Espresso-based drinks: Americano, Cappuccino, Latte, Flat White
- Seasonal Signature Beverages (e.g., honey citrus espresso)
-
Tea and Non-Coffee Beverages:
- Herbal and Floral Infusions
- Matcha Lattes
- Cold Brews and Iced Teas
-
Gourmet Snacks & Pastries:
- Croissants, Muffins, Cookies
- Avocado Toast and Sandwiches
- Locally inspired snacks using regional ingredients
Wake Up & Coffee curates its beans from select farms globally, with a focus on traceability, ethical sourcing, and in-house roasting to retain freshness and flavor integrity.
Unique Selling Proposition (USP)
Wake Up & Coffee distinguishes itself with a blend of aesthetic presentation, product quality, and customer engagement. Its core strengths include:
- Small batch roasting ensuring optimal flavor profiles
- Sustainable packaging and practices for eco-conscious consumption
- Modern café design appealing to Gen Z and young professionals
- Barista-led tasting experiences for customer education
- QR-based mobile ordering integrated with WeChat and Alipay
Their baristas are trained in sensory analysis and brewing techniques that align with Specialty Coffee Association (SCA) standards, ensuring consistency and excellence in every cup.
Market and Demographics
While detailed financials are unavailable, Wake Up & Coffee operates in a high-traffic urban market with a focus on:
- Millennials and Gen Z coffee drinkers
- Digital nomads and remote professionals
- Tourists and expatriates familiar with global coffee standards
Beijing’s growing café landscape, supported by a 30%+ year-over-year growth in specialty coffee consumption (according to iiMedia Research), provides a favorable environment for niche café brands like Wake Up & Coffee.
Expansion and Growth Strategy
Although operating on a boutique scale, Wake Up & Coffee has adopted scalable features that hint at potential expansion strategies:
- Pop-up cafés and weekend events
- Retail coffee bean sales (bagged and online)
- Branded merchandise such as mugs, tote bags, and filters
- Collaborations with lifestyle brands and local artists
Customer retention strategies include loyalty programs, event-based engagement (e.g., cupping sessions, live music), and limited-time drink menus.
Operational Infrastructure
Wake Up & Coffee utilizes:
- La Marzocco and Nuova Simonelli espresso machines
- Pour-over methods including Hario V60 and Chemex
- In-house bakery unit for daily fresh pastries
The shop maintains a 10–12 person operational team, including baristas, support staff, and a sourcing and roasting specialist.
Customer Feedback and Reputation
While no formal testimonials are publicly listed, social media reviews and user comments highlight:
- “Clean, beautiful space with excellent coffee aroma.”
- “Baristas are knowledgeable and take time to educate you on your brew.”
- “Great space to work, chill, or have a relaxed meeting.”
Online platforms like Dianping and Xiaohongshu often feature Wake Up & Coffee in lists of top-rated independent cafés in Beijing.
Sustainability and Ethics
Wake Up & Coffee aligns with modern consumer values by:
- Promoting recyclable or compostable cups
- Offering discounts for reusable cups
- Working with farm-to-cup suppliers that ensure fair wages for farmers
Their eco-friendly initiatives contribute to building a responsible brand image and loyalty among conscious consumers.
Brand Outlook
Although still modest in scale, Wake Up & Coffee holds strong potential as a brand capable of scaling through franchising or retail coffee products. Its ability to combine quality, experience, and social values makes it a standout in the competitive landscape of China's specialty coffee sector.