Exhibiting at HOTELEX Shanghai 2025

PASARAYA DS SDN. BHD. is a Malaysian retail company primarily engaged in the sale of beverages and daily consumables. Located in Perak, Malaysia, the company caters to local consumer markets through its beverage-centric retail operations, serving as a regional point of sale for various drink products.

Brief History

While the exact founding year and background of PASARAYA DS SDN. BHD. remain undocumented in public records, the company has been listed in multiple Malaysian business registries and retail platforms, indicating a longstanding presence in the state of Perak. The name “Pasaraya” reflects a supermarket format common in Malaysia, suggesting a wide-ranging inventory with a focus on convenience and competitive pricing.

Core Business

The company's core operations center around:

• Beverage retail
• General groceries (supportive category)
• Daily necessities (minor segment)

It serves as a community-based retail outlet providing essential drink items and convenience goods.

Product and Service Offerings

Beverages

• Tea: Packaged loose-leaf and bagged teas, including local Malaysian blends
• Coffee: Instant coffee, ground coffee, and 3-in-1 beverage mixes
• Soft Drinks: Carbonated beverages from domestic and global brands
• Mineral Water: Local and imported bottled water
• Other Beverages: Fruit juices, milk-based drinks, and isotonic drinks

Though additional grocery and household products may be offered, the primary product category remains beverages, distinguishing PASARAYA DS from broader convenience stores.

Specialisation and Core USP

PASARAYA DS SDN. BHD. offers the following key advantages:

• Product Depth in Beverages: A diverse beverage portfolio designed to cater to different demographic preferences
• Local Market Knowledge: Strong understanding of consumer demand in Perak and surrounding areas
• Convenience Pricing: Competitive pricing aimed at volume sales rather than premium positioning

Financials

There is no public data available for the company’s financial metrics such as revenue, operating profit, or market valuation. Given its structure and size, it operates under a private entity model common in local Malaysian retail.

Shipment Data

There are no records of international trade activities such as exports or imports associated with PASARAYA DS SDN. BHD. The company likely sources its inventory from Malaysian distributors and wholesalers.

Target Market

The primary target market includes:

• Local households in Perak
• Office-goers and passers-by seeking ready-to-drink options
• Students and daily wage earners looking for value beverages

Its retail strategy is location-based, serving walk-in customers rather than pursuing delivery or e-commerce channels.

Capabilities

• Efficient stock management of fast-moving consumer beverages
• Supplier relationships with local beverage wholesalers and distributors
• Retail staff trained in POS operations and inventory turnover optimization
• Flexible product mix adjustment based on seasonality and consumer trends

Certifications and Compliance Records

The company is presumed to be registered with the Companies Commission of Malaysia (SSM) and compliant with local business and hygiene licensing standards. There is no public disclosure of international certifications such as ISO or HACCP, which is typical for local retailers not involved in food manufacturing or export.

Customer Testimonials

Public testimonials or reviews are currently unavailable. However, the company’s sustained operations suggest a stable customer base and community trust.

Major Achievements

• Established local presence in Perak’s beverage retail landscape
• Consistently operational through economic cycles
• Adapted product offerings to include a wide variety of Malaysian and international drink brands

PASARAYA DS SDN. BHD. continues to contribute to the accessibility of beverage products in its region, serving as a reliable retail hub for daily refreshment needs.