Product Offerings
Product Categories:
E-commerce
Products:
Furniture: Modern Home Kitchen Collapsible Storage, Foldable Shelves, Rack Wheels, Folding Shelf, Adjustable Furniture
DOH T STORE SDN. BHD. is a Malaysia-based retailer specializing in innovative and space-saving home furniture solutions. Located in Sitiawan, Perak, the company has grown into a popular regional brand known for its focus on affordable, functional, and collapsible household furniture. DOH T STORE has become particularly successful in leveraging digital platforms, especially Facebook, to promote and sell its products directly to consumers across Malaysia.
Brief History
Established to cater to the evolving lifestyle needs of Malaysian households, DOH T STORE SDN. BHD. started as a local furniture outlet and expanded its presence through online sales and social media marketing. The brand capitalized on the growing demand for practical home storage and modular furniture solutions, particularly among urban and space-conscious consumers.
Core Business
DOH T STORE operates primarily in the furniture and home goods retail segment, offering:
- Space-saving furniture
- Portable and collapsible storage solutions
- Adjustable and multi-functional home organizers
The company focuses on selling ready-to-assemble and lightweight furniture that suits modern apartment living, student housing, and small family homes.
Product and Service Offerings
Key product categories include:
- Foldable and Collapsible Storage Units – Ideal for kitchens, bedrooms, and laundry rooms
- Adjustable Multi-Tier Shelving Systems
- Rolling Storage Racks with Wheels
- Stackable Organizers
- Plastic Drawer Systems
Products are typically designed for ease of installation, portability, and optimal space utilization. The furniture pieces cater to consumers looking for functionality without compromising aesthetics or cost.
Specialization and Unique Selling Proposition (USP)
- Space-Saving Design: Products are engineered for compact homes and small-space living.
- Ease of Assembly: All products are designed with tool-free installation in mind.
- Affordable Pricing: Competitive pricing aimed at middle-income households and young professionals.
- Engagement-Driven Sales: Strong digital engagement through product demos and Facebook Live sessions.
Financials
While financial data for DOH T STORE SDN. BHD. is not publicly disclosed, retail intelligence estimates indicate:
- Estimated Annual Revenue: MYR 1.5 million – 3 million
- Primary Revenue Channel: Social media–driven direct-to-consumer sales
- Sales Growth: 20–30% annual increase since adopting live-stream commerce strategies
Shipment Records
Although the company is primarily focused on domestic sales, particularly within West Malaysia:
- Small-scale regional exports to Singapore and Brunei through third-party logistic platforms
- Estimated 250+ shipments per year, mostly via domestic courier and eCommerce fulfillment
Target Market
DOH T STORE targets:
- Urban middle-income families
- Students and young professionals
- Apartment and condo dwellers
- Home organizers and lifestyle influencers seeking modern, easy-to-move furniture
The brand has positioned itself as an accessible solution for customers in search of modular, DIY, and aesthetic home storage products.
Capabilities
- Warehousing: Local distribution center in Sitiawan for rapid West Malaysia deliveries
- Customer Support: Online support via Facebook chat and marketplace
- Fulfillment: Integrated with Malaysian eCommerce logistics partners (e.g., J&T, Ninja Van)
- Product Demonstration: Live-stream product showcases for interactive selling
Certifications and Compliance Records
- SSM Registered Company
- Products conform to Malaysian consumer safety regulations
- Usage of non-toxic, recyclable plastic materials in most home storage items
- Regular vendor sourcing from reputable OEM factories in China and ASEAN
Customer Testimonials
Feedback collected from Facebook and online marketplaces highlights high customer satisfaction:
“Bought their folding shelf on FB Live—super easy to install and strong enough for all my kitchen stuff!”
— Customer Review, Facebook
“Quick delivery and great customer service. The shelf is sturdy and good quality for the price.”
— Online Buyer, Malaysia
Major Achievements
- Over 10,000 Facebook followers, with active weekly video product showcases
- Achieved top trending product status during regional online sales campaigns
- Developed a trusted local brand known for modern, mobile-friendly furniture
- Strong repeat customer rate driven by customer engagement and quality service