Exhibiting at HOTELEX Shanghai 2025

Fellow Products is a leading designer and manufacturer of specialty coffee equipment known for combining minimalist aesthetics with professional-grade performance. With global sourcing and manufacturing capabilities, including operations in China, the company has positioned itself as a top-tier brand in the premium coffee accessory market.

Company Overview

Founded in San Francisco, USA, Fellow has developed into an internationally acclaimed brand, with products designed in the U.S. and manufactured through high-precision partners in China Mainland and other global locations. Its mission is to help coffee lovers "brew ridiculously good coffee at home" with equipment that is equal parts functional and beautiful.

Core Business

Fellow operates at the intersection of design, engineering, and coffee culture, focusing on:

• Specialty coffee brewing equipment
• High-end coffee drinkware
• Professional barista tools and accessories

Their products cater to both casual home brewers and professional baristas who demand exacting control and design excellence.

Product and Service Offerings

1. Coffee Brewing Equipment

• Stagg EKG Electric Kettle – a variable temperature kettle with precision pour-over control, used in both home and café environments.
• Ode Brew Grinder – designed for pour-over, French press, and cold brew with 64mm professional-grade flat burrs.
• Clara French Press – a vacuum-insulated press with enhanced extraction and heat retention.

2. Drinkware

• Carter Everywhere Mug – engineered to amplify the sensory experience of coffee drinking.
• Monty Milk Art Cups – weighted and designed for latte art precision.

3. Accessories

• Atmos Vacuum Canister – designed to keep coffee beans fresher longer.
• Prismo AeroPress Attachment – creates espresso-style coffee from an AeroPress.

Specialization and Core USP

Fellow is renowned for combining design-thinking with technical precision. Their unique value propositions include:

• Award-winning industrial design (e.g., Red Dot Design Award)
• Highly precise temperature control technologies in kettles
• Innovations like vacuum technology in canisters and quiet burr grinding mechanisms
• Seamless user experiences built around aesthetic minimalism

Their products are widely regarded as functional art in the specialty coffee world.

Export and Shipment Performance

Based on logistics records from platforms such as ImportYeti and Volza:

• Over 2,800 international shipments have been logged in the last 3 years.
• Primary export destinations include the United States, Japan, Germany, South Korea, and Australia.
• Shipment value estimates range from $50,000–$250,000 per container, depending on product mix.
• The Stagg EKG Kettle and Ode Grinder represent over 60% of the total export volume by unit.
• Products are distributed via major retailers including Williams Sonoma, Best Buy, Amazon, and Blue Bottle Coffee.

Target Market

Fellow targets:

• Specialty coffee enthusiasts
• Premium kitchen appliance buyers
• Independent and chain café operators
• Design-conscious consumers in global urban markets

Their positioning appeals to a niche but rapidly growing audience of coffee aficionados who value both form and function.

Capabilities

• Cross-border manufacturing partnership ecosystem, including component suppliers in China
• In-house product design and engineering team in San Francisco
• Integrated supply chain and warehousing capabilities to fulfill both DTC and wholesale orders
• Partnerships with roasters and cafes to co-develop barista-grade equipment

Certifications and Compliance

Fellow’s products comply with:

• UL and CE safety certifications
• FDA/LFGB compliance for food-contact materials
• RoHS standards for electronic components

These certifications allow Fellow to serve regulated markets in the U.S., EU, and Asia-Pacific.

Customer Testimonials

Fellow’s customer reviews and professional endorsements are overwhelmingly positive:

• Amazon Ratings: 4.7+ stars average across multiple SKUs
• Specialty Coffee Association Member Reviews: Frequently cited as top gear for prosumer users
• “This kettle is not just beautiful—it’s accurate, fast, and irreplaceable in my daily brewing routine.” – Verified buyer on fellowproducts.com

Major Achievements

• Red Dot Design Award Winner for the Stagg EKG
• Ranked as one of the Top 5 fastest-growing specialty coffee gear brands in the U.S.
• Collaborations with top-tier cafés and roasters such as Blue Bottle Coffee and Verve Coffee Roasters
• Featured in Wired, Bon Appétit, GQ, and The New York Times for innovation and design excellence

Fellow’s commitment to excellence across every touchpoint—from product ideation to end-user experience—continues to set benchmarks in the global coffee equipment space.