Exhibiting at HOTELEX Shanghai 2025

Global Premium Resources Sdn. Bhd. is a distinguished Malaysian food manufacturing company headquartered in Batu Pahat, Johor. Established with a commitment to premium quality and innovation, the company has garnered international recognition for its specialization in butter-based and oat-based baked products. It operates under the brand name GPR and serves both domestic and global markets through a growing network of distributors, retailers, and private label partners.

Core Business and Specialization

The core operations of Global Premium Resources focus on the manufacturing and export of baked confectionery, particularly:

• Butter-Based Products:

  • Butter Cookies
  • Shortbread
  • Shorties
  • Layer Cakes

• Oat-Based Products:

  • Oat Cookies
  • Oat Crunch
  • Oat Bars

These products are developed using carefully selected ingredients with an emphasis on rich flavors, health-conscious formulations, and consistent quality. GPR’s product development team blends traditional baking methods with modern innovation to cater to diverse consumer tastes.

Unique Selling Proposition (USP)

Global Premium Resources sets itself apart in the competitive snack food sector through:

• Premium Butter Formulations: Use of high-quality dairy butter for authentic taste and texture
• Oat-Based Innovations: Catering to health-conscious markets with fiber-rich oat snacks
• Private Label Expertise: Supplying custom-branded products to retailers globally
• Flexible Packaging Options: From individual packs to bulk formats for various market needs

Its USP lies in maintaining homemade quality at industrial scale, supported by modern production infrastructure and skilled craftsmanship.

Target Market

GPR serves a broad international market, exporting to regions including:

• Southeast Asia
• Middle East
• East Asia (China, Korea, Japan)
• Oceania
• Africa and Latin America

The company targets B2B customers such as food distributors, retail chains, airlines, and hospitality providers, while also offering OEM and ODM solutions.

Financial and Shipment Records

While GPR does not publicly disclose its full financials, export data and trade reports show strong international activity. Shipment records from global trade intelligence platforms indicate:

• Over 500 international shipments annually
• Export footprint in more than 25 countries
• Estimated export value in the range of USD 5–10 million per year

The company is regularly listed on import-export platforms as a verified food exporter from Malaysia, showing high shipment reliability and repeat buyers.

Capabilities

Global Premium Resources boasts modern production capabilities including:

• Automated Baking Lines: For cookies, bars, and cakes
• In-house R&D Lab: For custom formulation and continuous innovation
• Advanced Quality Control: From raw material inspection to final product checks
• Custom Branding: OEM/ODM capabilities for private label customers
• Halal and International Export Documentation: To meet global compliance needs

The company is capable of scaling production to meet both small-batch niche orders and large-volume commercial contracts.

Certifications and Compliance

To maintain international quality standards, GPR operates with:

• Halal Certification (recognized by JAKIM Malaysia)
• HACCP Certification for food safety
• ISO 22000: Food safety management systems
• MeSTI Certification: Malaysian food safety assurance standard
• Compliance with major global import regulations including FDA and EU standards

These certifications ensure that products are accepted across major global markets without additional regulatory burdens for importers.

Customer Testimonials and Recognition

Global Premium Resources has received positive client feedback across various international B2B platforms for:

• Reliable delivery and professional communication
• Consistent product quality across batches
• Strong support for customized labeling and packaging

Although direct testimonials are not publicly available, the company’s recurring international presence and long-term distributor relationships reflect strong customer satisfaction.

Major Achievements

• Export presence in 25+ countries within the first decade of operation
• Recognized as a leading Malaysian cookie exporter in the Johor region
• Featured in international food trade fairs including SIAL, Gulfood, and THAIFEX
• Launched an expanded oat-based product line in 2024 to meet healthy snacking demand
• Developed proprietary packaging technology to extend product shelf life

Global Premium Resources Sdn. Bhd. continues to enhance its global footprint through innovation, food safety excellence, and premium baked offerings underpinned by Malaysian craftsmanship.