Global Premium Resources Sdn Bhd (GPR), headquartered in Batu Pahat, Malaysia, is a leading manufacturer and exporter of high-quality cookies and confectionery products. With a strong emphasis on innovation, consistency, and international standards, GPR has positioned itself as a major player in the global bakery goods market under its flagship brands: GPR, McOaty, and Royal British.
Company Overview
Established with a vision to deliver premium Malaysian confectionery to international markets, GPR specializes in the production of butter-based cookies, oat cookies, shortbread, and traditional baked goods. With a state-of-the-art facility and decades of combined expertise in food processing, the company successfully blends traditional recipes with modern manufacturing techniques.
The company’s vertically integrated operations—from R&D and product formulation to baking, packaging, and logistics—enable it to deliver consistent quality, large volumes, and tailor-made solutions for clients across the globe.
Product Portfolio
Butter-Based Cookies
- GPR Gold 100% Pure Butter Cookies
- Classic Butter Cookies
- Royal British Butter Cookies
Oat-Based Cookies (McOaty Series)
- McOaty Chocolate Chips Oat Cookies
- McOaty Raisin & Chocolate Chips Oat Cookies
- McOaty White Chocolate Oatmeal Cookies
Shortbread Cookies
- Classic Shortbread Original Flavor
Chocolate-Coated Cookies
- Classic Chocolate Chips Cookies
Traditional & Specialty Items
- Home Recipe Layer Cakes
- Coconut Cookies
- Biscuit Sticks
- Pastries
These products are offered in both retail and bulk packaging formats, catering to supermarkets, foodservice distributors, and private label clients.
Manufacturing Capabilities
GPR’s production facility in Johor is equipped with:
- Automated mixing and baking lines
- High-capacity packaging systems
- In-house quality assurance labs
- Temperature-controlled storage
Their production processes are compliant with international food safety standards including:
- HACCP (Hazard Analysis and Critical Control Points)
- GMP (Good Manufacturing Practices)
- Halal Certification (JAKIM Malaysia)
The facility supports high-volume production for export and is scalable to accommodate custom recipes and OEM projects.
Market Reach and Export Insights
GPR exports to over 20 countries, with its strongest markets in:
- Southeast Asia (Singapore, Brunei, Indonesia)
- East Asia (China, Japan, Hong Kong)
- Middle East (UAE, Saudi Arabia)
- Europe and North America (via OEM/private label)
Shipment Data Highlights
According to export intelligence platforms:
- Annual export shipments: Over 250+ documented international shipments
- Key exported SKUs: GPR Butter Cookies, McOaty Oat Cookies, and Royal British tins
- OEM Contribution: Up to 40% of total exports under private labels
These figures reflect the company's strong logistics coordination and market adaptability.
Unique Selling Propositions
- Premium Ingredients: Use of 100% pure butter, rolled oats, and traditional Malaysian recipes
- Innovative Flavors: Diverse oat-based variations and festive assortments
- Brand Portfolio: Differentiated brands for various price segments (GPR for premium, McOaty for health-oriented)
- Customization: Private label manufacturing, festive seasonal packaging, and region-specific product tweaks
Target Market Segments
- Retail chains and supermarkets
- Gourmet food retailers
- Online marketplaces (Shopee, Lazada, Amazon)
- Hotel and airline catering services
- Private label and contract manufacturing partners
Financial and Business Growth
While specific financial figures are confidential, industry estimates based on shipment volumes and market pricing suggest:
- Estimated annual turnover: MYR 20–30 million
- Growth rate: 15–20% CAGR in the past 3 years, driven by new market penetration and product diversification
Certifications and Compliance
- Halal Certified by JAKIM
- HACCP and GMP compliant
- Health Ministry Malaysia (KKM) product registration
These certifications enable seamless exports to Muslim-majority countries, and ensure compliance with global food safety regulations.
Trade Show Participation & Industry Engagement
GPR is an active exhibitor at international food and beverage trade events:
- MIHAS (Malaysia International Halal Showcase)
- Gulfood Dubai
- THAIFEX – Anuga Asia
- SIAL Interfood
Such events bolster the company’s B2B engagement and reinforce its credibility in new export markets.
Customer Reputation
GPR enjoys high ratings on online platforms and B2B directories. Consumer reviews often cite:
- Authentic buttery taste
- Attractive gift packaging
- Excellent shelf life and freshness
Digital and Social Media Presence
- Facebook – GPR Cookies
- Company website hosts full product catalog and inquiry system: https://www.gprfood.com
The brand leverages social media to showcase new product launches, packaging designs, and customer feedback.
Conclusion
Global Premium Resources Sdn Bhd is a trusted name in Malaysia’s bakery industry with an expanding global footprint. Through its commitment to quality, innovation, and compliance, the company has established itself as a dependable partner for retailers, distributors, and OEM clients seeking authentic, high-quality cookies and confectionery. With strong brand equity, versatile offerings, and proven export success, GPR continues to elevate Malaysian baked goods to international shelves.
