Coffee Equipment, Coffee Machines, Coffee and Coffee Beans, Table and Kitchen Accessories
Coffee Brewing Equipment: Hand Grinders, Coffee Kettles, Coffee Scales, Cold Brewers, Milk Pitchers, Espresso Machines, Pour-Over Kettles
Coffee Beans: Coffee Blends, Single Origin Coffee, Specialty Coffee Beans
Table and Kitchen Accessories: Heat-Resistant Glass Seal Canisters, Coffee Drippers, Servers
Beijing Guixia Legend Trading Co., Ltd is a recognized name in the specialty coffee equipment and accessories industry, operating under its flagship brands "zeroHero" and "Hero". Headquartered in Beijing, China, the company specializes in the design, manufacturing, and export of high-quality coffee brewing tools and has developed a solid international reputation for performance and innovation.
Founded in the early 2010s, Beijing Guixia Legend Trading Co., Ltd has carved out a niche in the specialty coffee sector by focusing on precision-engineered brewing tools. The company is behind the widely appreciated "Hero" and "zeroHero" brands, known for affordable, aesthetically refined coffee gear used by enthusiasts and professionals alike. With a vertically integrated model combining R&D, manufacturing, branding, and global distribution, the company is a key player in China’s coffee accessory market.
The company’s product line caters to the full spectrum of coffee preparation, targeting both home brewers and professional baristas. Key categories include:
Coffee Brewing Equipment
Coffee Beans
Table and Kitchen Accessories
Each product reflects a minimalist yet durable design philosophy, often integrating ergonomic features and precise flow-control technologies.
The company differentiates itself through its dual commitment to design excellence and accessible pricing. Its Hero Hand Grinder, for instance, features precision CNC stainless steel burrs, delivering consistent grind size comparable to European brands but at less than half the cost.
With in-house design teams and localized production facilities in China, zeroHero can innovate rapidly while maintaining tight control over quality. Their offerings are often featured in regional coffee competitions and endorsed by barista communities across Asia.
Though not a publicly listed firm, industry reports and trade data indicate strong global distribution capabilities:
The company caters to:
Their accessible product pricing and growing range of brewing solutions have positioned zeroHero as an appealing alternative to higher-cost European brands.
“zeroHero's pour-over kettles have become a staple in our café chain. Durable, precise, and cost-effective.”
— Operations Manager, Specialty Café Chain, UAE
“The Hero manual grinders we source consistently meet our grind quality standards. They're loved by our customer base of home brewers.”
— Coffee Equipment Distributor, Germany
Beijing Guixia Legend Trading Co., Ltd continues to champion craftsmanship and usability in coffee brewing, combining the essence of Asian minimalism with global functionality. The company remains poised to scale further across North American and European markets through strategic B2B alliances and influencer-driven product campaigns.
