Equip Asia Limited is a Shanghai-based distributor and supplier specializing in high-end hospitality and foodservice equipment across the Asia-Pacific region. Known for its curated portfolio of premium global brands, Equip Asia caters to luxury hotels, fine dining restaurants, and high-concept hospitality venues with precision-engineered products and boutique tabletop solutions.
Core Business
Equip Asia’s core business is the sourcing, distribution, and representation of internationally renowned brands offering glassware, cutlery, chinaware, buffetware, and specialty kitchen equipment. Operating as part of the EAL Group, the company provides turnkey solutions that blend European craftsmanship with Asia’s dynamic hospitality market demands.
Product and Service Offerings
-
Glassware
- Stolzle Crystalline Glassware (Germany)
- LSA Handmade Glass (UK)
- Tom Dixon Handmade Glass (UK)
- MLV Polycarbonate Glassware
-
Cutlery
- Robbe & Berking Flatware (Germany)
- Sambonet Flatware (Italy)
- Robert Welch Flatware (UK)
- Forge de Laguiole Steak Knives (France)
- Deejo Modern Steak Knives
-
Chinaware
- JAUNE DE CHROME Limoges (France)
- Rosenthal Chinaware (Germany)
- RAK Porcelain Chinaware (UAE)
- Hering Berlin Chinaware (Germany)
- JL Coquet Limoges Chinaware (France)
-
Specialty Products
- Cristel Cookware (France)
- Alfi Thermal Jugs (Germany)
- Zicco Melamine
- Staub & Zieher Buffet Stands
- Mixed Element Boutique Tabletop Accessories
- Bio-Straws Biodegradable Solutions
- Chiarugi & Peugeot Salt & Pepper Mills
- Italesse Polycarbonate Barware
- Roltex Unbreakable Trays
- Paderno Chafing Dishes
- JIA Inc. Lifestyle Kitchenware (Taiwan)
Specialization and Unique Selling Proposition
Equip Asia specializes in premium hospitality equipment curation, offering a boutique approach to sourcing. Unlike mass-market suppliers, Equip Asia provides access to over 30 globally acclaimed brands, many of which are exclusive to their portfolio in Asia. The company works directly with hotel operators, designers, and F&B managers to deliver:
- Tailored tabletop concepts
- On-brand visual merchandising solutions
- Procurement support for pre-opening hotel projects
Its USP lies in exclusive brand partnerships, curated luxury product lines, and design-forward table settings aligned with evolving culinary presentation trends.
Financials
Although financial disclosures are not public, Equip Asia operates as a premium segment player under the EAL Group umbrella. Its operations span:
- Multiple APAC markets including Greater China, Hong Kong, Macau, Singapore, Thailand, and Indonesia
- Direct involvement in major hotel brand launches and refurbishments
With consistent B2B growth driven by the recovery of tourism and high-end dining post-pandemic, Equip Asia maintains a solid position in the niche premium equipment supply chain.
Shipment and Export Data
As a distributor, Equip Asia does not manufacture but manages regional logistics and warehousing from its Shanghai headquarters.
- Top clientele: 5-star hotel chains, Michelin-starred restaurants, resort brands
- Products are sourced primarily from Europe and distributed across Asia
- Key project regions: Mainland China, Hong Kong, Macau, Vietnam, Indonesia
Target Market
- International hotel chains (e.g., Marriott, Hyatt, Accor, Shangri-La)
- Boutique and design hotels
- Fine dining restaurants and culinary studios
- Cruise lines and resort developments
- Hospitality procurement consultants and kitchen designers
Capabilities
- Exclusive APAC distribution for luxury European brands
- Project-based consultation for kitchen and tabletop setup
- Inventory warehousing and regional logistics coordination
- Sample management, catalogue curation, and product training
- Participation in leading hospitality trade shows across Asia
Certifications and Compliance
- Products comply with international food safety and durability standards (LFGB, EU 1935/2004, etc.)
- Many brands within the portfolio carry ISO and BSCI certifications
- FDA compliance for U.S.-bound products from brands like RAK Porcelain and Cristel
Customer Testimonials
While direct testimonials are protected under client confidentiality, project showcases suggest collaboration with:
“Equip Asia provided a seamless, brand-aligned tabletop setup for our restaurant’s Michelin review. Exceptional quality and service.”
— F&B Director, Luxury Hotel Brand in Hong Kong
“They helped us select customized buffetware and bar glassware that matched our hotel’s design ethos. Professional team.”
— Hospitality Consultant, Resort in Thailand
Major Achievements
- Official distributor for Robbe & Berking and RAK Porcelain across East Asia
- Supplied over 250 luxury hospitality projects in the past 5 years
- Featured in HOFEX, FHA Singapore, and Hotel & Shop Plus Shanghai
- Strategic tabletop solutions partner for design-oriented hospitality launches
- Supported global hotel brands in pre-opening procurement during COVID-19 disruptions
Equip Asia Limited continues to bridge the gap between European product excellence and Asia’s premium hospitality sector by offering exceptional product sourcing, project-based customization, and long-term brand representation.
