Cuétara: A Legacy of Quality Biscuits and Cookies
Cuétara is a leading Spanish biscuit and cookie manufacturer with a rich history of innovation, quality, and tradition. As part of Adam Foods, Cuétara has been a household name for decades, offering a diverse range of biscuits, cookies, and crackers that cater to multiple generations of consumers. With a commitment to high-quality ingredients, unique flavors, and nutritional value, Cuétara continues to dominate the bakery and confectionery market in Spain, Portugal, and beyond.
Core Business & Specialization
Cuétara specializes in the production of biscuits, cookies, and crackers, with a portfolio that includes:
- Biscuits – Napolitanas, TostaRica, Oceanix
- Cookies – Surtido, Choco Flakes, Flakes
- Crackers – Krit, Rosquilhas, Palmeritas
The brand is renowned for its nutritious, flavorful, and high-quality baked goods, offering products suitable for breakfast, snacks, and desserts. Cuétara’s ability to blend tradition with innovation has made it a leading choice among consumers.
Market Presence & Global Reach
Cuétara has a strong footprint in Spain and Portugal, with an expanding presence in Europe and Latin America. The brand has positioned itself as a trusted household name, with its products available in:
- Major supermarket chains in Spain & Portugal (Carrefour, Mercadona, El Corte Inglés, Lidl)
- Expanding export markets in Europe, Latin America, and select international regions
- Strong retail and e-commerce distribution, ensuring accessibility to customers worldwide
Key Market Insights
- Annual production: Over 150,000 metric tons of biscuits and cookies
- Retail presence: Available in over 20,000+ stores across Spain & Portugal
- Growing international demand: Expanding into Latin America & European export markets
- Innovation-driven: Regular introduction of new flavors and product lines to meet consumer preferences
Competitive Advantages & Unique Selling Points (USP)
- Legacy of Quality & Innovation – Cuétara has been a household name for over 80 years, known for its authentic Spanish biscuit recipes.
- Strong Brand Portfolio – Includes well-established brands such as TostaRica, Oceanix, Napolitanas, and Choco Flakes.
- Nutritional Focus – Development of products with whole grains, high fiber, and lower sugar options.
- Sustainable & Ethical Sourcing – Commitment to responsibly sourced ingredients and eco-friendly packaging solutions.
- Advanced Production Facilities – State-of-the-art manufacturing plants ensuring strict quality control and efficiency.
Certifications & Compliance
Cuétara adheres to global food safety and quality standards, ensuring premium product consistency:
- ISO 22000 Certified – International food safety management system
- HACCP Certified – Hazard Analysis & Critical Control Points compliance
- BRC Global Standard for Food Safety – Ensuring the highest hygiene and quality measures
- RSPO Certified Palm Oil – Supporting sustainable palm oil initiatives
- Nutri-Score Labeling – Transparency in nutritional values for health-conscious consumers
Customer Testimonials
"Cuétara’s TostaRica biscuits have been a family favorite for generations. Their quality, taste, and consistency remain unmatched." – Retail Distributor, Spain
"We love Cuétara’s Choco Flakes for their rich cocoa flavor and perfect crunch. A staple in our breakfast aisle!" – Supermarket Chain, Portugal
Major Achievements
- One of Spain’s top biscuit brands with a dominant market share in the breakfast biscuit category
- Annual revenue exceeding €300 million from global biscuit and cookie sales
- Over 150,000 metric tons of biscuits produced yearly
- Recognized for product innovation, introducing new flavors and healthier snack options
- Sustainability commitment – Major reductions in plastic packaging and carbon footprint
Cuétara continues to elevate the biscuit industry with its commitment to quality, innovation, and consumer trust, making it a global leader in premium bakery products.
