ALMARAI Co., a leading food and beverage conglomerate in the Middle East, has cemented its position as a market leader through its high-quality poultry division, ALYOUM POULTRY. Based in Riyadh, Saudi Arabia, ALYOUM is a premium brand under the Almarai umbrella, offering a comprehensive range of fresh and marinated poultry products with a commitment to food safety, traceability, and freshness.
Core Business and Product Offerings
ALYOUM POULTRY specializes in fresh and ready-to-cook chicken products sourced from its fully integrated farms and processing facilities. Its offerings are segmented as follows:
- Fresh Whole Chicken: Whole Chicken Bag Pack, Tray Pack
- Fresh Chicken Portions: Breast Fillet, Breast Cubes, Whole Legs, Drumsticks, Thighs, Thigh Fillet
- Ready-to-Cook Chicken: Marinated Whole Chicken with regional flavors like Biryani and Mandi
These products are meticulously processed and packaged to meet the highest quality and safety standards, ensuring optimal freshness.
Specialization and Unique Selling Proposition
ALYOUM POULTRY’s unique value lies in its vertical integration model that controls every aspect of production—from hatchery to delivery. This full control guarantees:
- Traceability: Every product can be traced back to its farm origin.
- Food Safety: Implementing stringent hygiene and safety protocols across all facilities.
- Halal Certification: Fully Sharia-compliant processing.
Financials
As part of Almarai Group, ALYOUM benefits from robust financial backing. Almarai reported a revenue of SAR 18.7 billion (USD 5 billion) in 2023, with its poultry segment contributing significantly. The poultry division has shown double-digit growth year-on-year, driven by rising demand for fresh and processed chicken products.
Shipment and Export Data
According to ImportYeti and Volza, ALYOUM POULTRY has an active international export footprint. Recent data shows:
- Over 1,200 international shipments between 2022 and 2024.
- Key export markets include UAE, Kuwait, Bahrain, and Oman.
- Products mostly shipped: Fresh Whole Chicken, Chicken Drumsticks, and Marinated Chicken.
Target Market
ALYOUM targets health-conscious consumers, families, and culinary professionals across the GCC. It caters to both B2B and B2C segments, including hypermarkets, hotels, and catering services. The brand's regional flavor profiles also appeal to ethnic and traditional cuisine preferences in the Middle East.
Capabilities
- Processing Capacity: 200,000+ chickens per day
- Cold Chain Logistics: End-to-end temperature-controlled supply chain
- Automated Facilities: Advanced processing plants with European technologies
- R&D Unit: Developing new marinated and ready-to-cook products based on market trends
Certifications and Compliance
- ISO 22000: Food Safety Management
- HACCP: Hazard Analysis Critical Control Points
- Halal Certification by Gulf Accreditation Center
- SFDA (Saudi Food and Drug Authority) Compliance
Customer Testimonials
“We trust ALYOUM for their consistent quality and freshness. Their marinated products have become a staple in our kitchen.”
— Executive Chef, Riyadh Hilton
“Reliable and safe – ALYOUM is our go-to supplier for poultry in the region.”
— Procurement Manager, Lulu Hypermarket
Major Achievements
- Awarded Best Poultry Brand in GCC (2022) by Gulf Food & Beverage Council
- Reached 500,000 metric tons of poultry sold in 2023
- Featured in multiple food safety and innovation forums, reinforcing its leadership position
Through consistent quality, robust compliance, and innovative product development, ALYOUM POULTRY under ALMARAI Co. continues to set benchmarks in the fresh poultry industry across the Middle East.
