Product Offerings
Products:
Fresh Poultry: Whole Chicken, Chicken Breasts, Chicken Drumsticks, Chicken Thighs
Saudi Radwa Food Co. Ltd., headquartered in Jeddah, Saudi Arabia, is a premium poultry producer and food distributor, recognized for its commitment to quality, innovation, and sustainable agricultural practices. Established in 1979, Radwa has grown into one of the most reputable poultry brands in the Kingdom, known for its wide range of fresh, frozen, and value-added poultry products.
Core Business and Offerings
Radwa's core operations revolve around vertically integrated poultry farming, processing, and distribution. The company's primary product categories include:
- Fresh Chicken: Whole Chicken, Chicken Thighs, Chicken Breasts
- Frozen Chicken Products: Chicken Nuggets, Chicken Fingers, Chicken Shawarma
- Value-Added Products: Marinated Chicken, Ready-to-Cook Meals
These offerings are distributed through retail, foodservice, and institutional channels across Saudi Arabia and the GCC.
Specialization and USP
Radwa distinguishes itself through a fully integrated supply chain, beginning with in-house feed production and extending through hatcheries, broiler farms, and advanced processing plants. The company places a strong emphasis on food safety and traceability, ensuring high-quality standards at every stage.
Key unique selling points include:
- Premium antibiotic-free chicken
- Halal-certified production facilities
- Automated, environment-controlled processing systems
Financial Insights
While Radwa does not publicly disclose full financial statements, industry estimates and market performance indicators suggest that it operates within the top tier of poultry producers in Saudi Arabia. The company’s participation in major food expos and continuous product innovation reflects its strong revenue-generating capabilities and investment capacity.
Shipment and Trade Records
Trade data platforms indicate that Radwa has been active in regional exports within the GCC. Its processed and value-added poultry products have seen increased demand in international markets such as the UAE, Bahrain, and Oman, highlighting Radwa’s growing cross-border logistics and compliance proficiency.
Target Market
Radwa primarily serves:
- Retail consumers through supermarket chains across Saudi Arabia and GCC countries.
- Hospitality and Foodservice sectors with bulk, ready-to-cook, and specialty poultry items.
- Institutional clients including schools, hospitals, and catering companies.
Capabilities and Infrastructure
Radwa operates one of the most sophisticated poultry production systems in the region, with capabilities including:
- In-house feed mills
- Hatcheries and breeder farms
- Automated slaughtering and packaging lines
- Refrigerated transport fleet
The company’s infrastructure supports daily processing of tens of thousands of birds, positioning it as a key contributor to the region’s food security.
Certifications and Compliance
Radwa adheres to both national and international quality standards, including:
- SFDA Compliance (Saudi Food & Drug Authority)
- SASO (Saudi Standards, Metrology and Quality Organization)
- ISO 22000 and HACCP certifications
- Halal Certification by recognized Islamic authorities
These certifications reinforce Radwa’s dedication to quality, safety, and religious compliance.
Customer Testimonials
While detailed testimonials are not extensively published, Radwa’s consistent ranking in consumer preference surveys and high brand recall among Saudi households reflect strong customer loyalty. The company is also frequently featured in Saudi culinary content and lifestyle media for its reliable and high-quality chicken products.
Major Achievements
- Pioneered antibiotic-free chicken production in Saudi Arabia
- Featured at the Middle East Poultry Expo, showcasing innovations in processing technology
- Developed a high-end line of marinated and ready-to-cook products, capturing the convenience-focused market segment
- Successful rebranding and digital expansion, including enhanced e-commerce presence and social media engagement through platforms like YouTube and LinkedIn
Saudi Radwa Food Co. Ltd. continues to lead the evolution of Saudi Arabia’s poultry industry with a focus on quality, innovation, and customer satisfaction.