Al Watania Poultry, based in Buraidah, Saudi Arabia, is one of the largest and most advanced poultry production companies in the Middle East. Founded under the vision of Sheikh Suleiman Al Rajhi, the company has grown into a cornerstone of Saudi Arabia’s agro-industrial sector, exemplifying excellence in poultry farming, food manufacturing, and sustainable agriculture.
Core Business
Al Watania Poultry specializes in the integrated production and distribution of poultry products, offering a full range of fresh and frozen chicken items. With vertically integrated operations—from hatcheries and feed mills to processing plants and distribution—the company ensures quality control at every stage. Their offerings include whole chickens, chicken parts, marinated chicken products, processed chicken such as smoked breasts, and table eggs.
Product and Service Offerings
- Fresh & Frozen Chicken: Whole chickens ranging from 700g to 1000g.
- Chicken Parts: Thighs, drumsticks, whole legs, split breasts.
- Marinated Chicken: Pre-seasoned offerings including Spicy Mandi and traditional marinated chicken.
- Processed Chicken Products: Smoked chicken breasts.
- Eggs: Standard table eggs (information limited).
Specialization and Core USP
Al Watania's USP lies in its large-scale, fully integrated poultry production system, which adheres to the highest international standards for food safety and quality. The company employs state-of-the-art technology across all production phases and holds several ISO certifications, including ISO 22000 for food safety management and Halal certification.
Financial Overview
While specific revenue and profit figures are not publicly disclosed, Al Watania is estimated to produce over 500,000 birds per day, indicating a significant operational scale. Industry estimates suggest annual revenues in the hundreds of millions of USD, supported by their extensive domestic market presence and export activities.
Shipment Data
According to data from platforms like Volza and ImportYeti, Al Watania has completed numerous international shipments primarily to Middle Eastern and African markets. Key exported products include frozen whole chicken and chicken parts, with shipment volumes suggesting thousands of tons annually. Detailed shipment logs indicate exports to countries such as UAE, Oman, Bahrain, and several North African nations.
Target Market
Al Watania primarily serves the Saudi domestic market with an increasing footprint across the GCC and select international markets. Their target consumers range from households and food service providers to large-scale retailers and government institutions.
Capabilities
- Production Capacity: Over 500,000 birds processed daily.
- Infrastructure: Advanced feed mills, hatcheries, and cold chain logistics.
- Workforce: Thousands of employees across production, logistics, and R&D.
- Technology: Automated slaughtering and processing lines complying with international standards.
Certifications and Compliance
- ISO 22000 – Food Safety Management
- ISO 9001 – Quality Management Systems
- HACCP – Hazard Analysis and Critical Control Points
- Halal Certification – Full compliance with Islamic slaughtering procedures
Customer Testimonials
Customer feedback available via online platforms and social media channels points to consistent product quality and freshness. Testimonials highlight the company's hygienic processing, timely delivery, and flavorful marinated offerings.
Major Achievements
- Recognized as the largest poultry producer in the Middle East.
- Part of Al Rajhi Holding Group, one of the region’s most respected conglomerates.
- Partnered with Saudi Vision 2030 initiatives focusing on food security and agricultural sustainability.
- Featured in various local and international trade expos as a benchmark in poultry excellence.
